19 Sep 2019

London Fashion Week 2019: the trends

London Fashion Week 2019: the trends

We’ve said it before and we’ll say it again (many, many more times): London is the fashion capital of the world. So, when Fashion Week makes its way across the pond fresh from New York each year, there’s a lot to pay attention to. Here are some of my favourite trends from this season’s catwalks to get you inspired.

The “bath bomb” gown

Killing Eve made it famous and designer Molly Goddard’s making sure it’s here to stay. The designer behind Vilanelle’s iconic pink gown showcased more of her pastel, tulle creations at this year’s LFW bringing more of a refined and feminine vibe than the fictional serial killer that made it famous. But Goddard wasn’t the only designer to bring the frills to the front row. Simone Rocha’s delicate gowns painted a perfect picture of home and femininity complete with blue china patterns, florals and wallpaper prints.  And whilst the full bath bomb effect didn’t quite make it to the streets of the capital, uber-puffy sleeves, pastels and whites and delicate fabrics where still a must in the street style stakes.

70’s Retro

From the 90’s to the 70’s, we’re turning the fashion clock back even further this season. It’s been happening for a while now, but it looks like 1970s styles are set to come back in a big way next year, with Rejina Pyo, House of Holland and Victoria Beckham all going retro with this season’s designs. Deep necklines, statement blazers and knitted polos all made appearances on catwalks this season, whilst bright greens and purples brought a pop of modern colour to the mix.


This trend is literally unmissable with House of Holland and Marques Almeida bringing more than a pop of neon to their shows. On the catwalks, neon green seems to be the next big thing, with everything from satin slips to distressed denim in various radioactive shades. Meanwhile, in the streets, fashion lovers opted more for neon pinks and more subtle injections of fluorescent fabulousness. 

Tailoring revolution

From Burberry to Victoria Beckham, tailoring was kind of a big deal this season. From refined cuts to oversized power suiting, menswear got a run for its money this season as women’s tailoring stepped up to the plate.

There’s more where this came from! Join the Festival of Fashion at Pure London for our AW20 edition. Be part of three days full of insight, trends and the latest collections from 9th – 11th February 2019 at Olympia London.


This post was created by Pure London editor Emma Wilder

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Location & Opening times:

Olympia London,

Hammersmith Road,


London W14 8UX


Sunday 9th February 2020, 09.30 - 18.00

Monday 10th February 2020, 09.30 - 18.00

Tuesday 11th February 2020, 09.30 - 16.00

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