17 Jan 2024

Jovonna London FW24 Press Release

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Jovonna London FW24 Press Release
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The collection is a testament to the brand’s commitment to providing fashion-forward pieces The collection is a testament to the brand’s commitment to providing fashion-forward pieces that seamlessly combine classic allure with modern trends.

Inspired by the ever-evolving urban landscape, each garment reflects the spirit of cosmopolitan living while maintaining a sense of individuality, romance, and sophistication. 

The collection has been meticulously designed with attention to detail and consists of tailoring in soft fabrics, maxi skirts and trench coats that ensure functionality and versatility. Texture is also at the forefront of the collection with faux leather for fall and tweeds with metallic threads to add a touch of glamour. 

The colour palette reflects the essence of autumn with ruby, navy, taupe, denim blue, cream and musty greens. Stripes and geometric prints also add a contemporary flair to the collection. 

Hero styles include the versatile ‘scarf coat’ available in two lengths in rich autumnal colours as well as the carry-through corsage features that can be found on blouses and halter neck tops, showcasing the synonymous feminine essence of the brand. The collection also features knitted two-pieces that are flattering yet understated. 

The carefully curated collection captures the magic of Founder Jojo’s favourite cities and will transform your wardrobe into a love letter to the world’s most iconic streets. 

The collection will be available for purchase online at www.jovonnalondon.co.uk and in store starting from mid July 2024

enquiry@jovonnalondon.com

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