SS24 - Press Release
Sunshine state of mind: the new EMME Marella collection brings imagination into everyday life to unleash creativity.
EMME Marella presents the Spring Summer 2024 collection: a mix of dynamic proposals, capable of pandering to different occasions and personalities. The atmosphere is full of positivity and elegance, always looking to the future.
A journey for the eyes and the soul, amid unspoiled nature and extraordinary architecture, discovering Mallorca. The new season invites you to escape from the everyday and immerse yourself in the atmosphere of summer.
Thus was born a fashion story imbued with summer vibes, in a sunny setting. A hymn to the beautiful season, from marinière motifs and tropical inspiration, to romantic and refined patterns, interpreted under the banner of freedom and emotions.
Casual, light and airy cotton and linen garments alternate with structured and precise cuts to accompany the entire day. Snow-white and turquoise evoke Mediterranean imagery, while rich, vibrant tones add a dose of energy and a desire to dare. A special mention to denim, the passepartout that returns to the scene to surprise with all its facets.
For the blazer and suits, the lines are relaxed, enhanced by the oversize and boxy proportions that combine practicality and effortless allure perfect on hot summer days. A wardrobe must-have to be embellished with accessories according to the mood.
There is no shortage of prints for EMME Marella: delicate flowers, geometries and kaleidoscopic patterns pay homage to the sunny island.
To get out of rigor on special occasions, the proposal is seductive dresses in impalpable full- color fabrics and lace suits in cool shades.
A special note goes to the early-season outerwear, declined in a wide range of fits: from trench coats to down jackets and double coats. The color journey continues, between soft and discreet colors and more saturated and bold ones, giving a touch of glamour to the functional and versatile aesthetic.
The Spring Summer 2024 collection marks the evolution of Marella’s EMME codes to new heights. Each shot encapsulates the essence of the brand in a fusion of simplicity, seduction and lightheartedness. A creative cue to be inspired and play with fashion to explore and express one’s identity.