See the latest womenswear, footwear and accessories brought to life on this season’s Catwalk in partnership with Drapers.
Pure London x JATC Catwalk
This season's highlights
Graduate Fashion Week
Our Catwalk provides a platform for young designers to shine. Don’t miss the winning collections from Graduate Fashion Week.
Why visit?
Bringing buyers and industry leaders together under one roof, Pure London x JATC is a true festival of fashion and a must attend order-writing event. Immerse yourself in on-trend edits for your business’s upcoming seasonal collections.
LEARN MORE Register your interest
The essence of Pure London x JATC
Captivating content
We’re putting together yet another incredible speaker lineup for this season’s show. Watch the space for future-thinkers and disruptors coming to the show.
Trend-defining catwalk
Maintaining its iconic status The Catwalk showcases an incredible range of new season trends through carefully curated scenes. Prepare to be captivated by cutting-edge looks.
*Feb23 VS Feb24
Featured in
Buy across key fashion destinations
POP
A diverse selection of streetwear, genderfluid and tech-infused pieces.
Jewellery
From fine jewellery to statement pieces, find your hidden gems here.
Woman
The UK’s largest womenswear collection with the industry’s most coveted pieces.
Sustainability
Leading the way in addressing environmental and social impact.
Shoes & Accessories
Featuring men’s and women’s must-have shoes and accessories for every occasion.
Beauty & Lifestyle
Our Lifestyle and Beauty products are a natural extension for your fashion collections.
Shape your next edit
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‘It has been really good to connect with people and, as an online brand, to show our faces. It’s been great to see all the new emerging talent. We will definitely be back!’
No Student Policy
At Pure London x JATC, we continuously review and refine our policies to ensure an optimal experience for all participants. Our decision to decline student participation stems from our priority to provide access to industry professionals and buyers, as this is an order writing event.
The latest Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Pure London x JATC, the festival of fashion, closed its doors at Olympia Events, to a vibrant atmosphere celebrating the new season’s collections. -
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Pure London x JATC proudly presented this season’s catwalk trends, inspired by the show’s new trend partner, Trendhub by BDA London. -
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Pure London x JATC, the festival of fashion, opened its doors under the sunshine at Olympia Events, to a joyful atmosphere celebrating the new season’s collections. Welcoming retailers from across the ...
FAQs
Can my company exhibit?
If you are interested in exhibiting at the UK's favourite fashion buying event, please see our enquiry page here.
Alternatively, you can contact our sales team via the below details:
T: +44 (0) 203 855 9550
E: exhibitor@purelondon.com
What is the price of a stand?
By registering your interest for more information about exhibiting in 2024, you could be a part of an exciting global platform, putting your brand at the forefront of the global fashion industry. Please complete our application form and a member of our team will be in touch with you shortly.
Who attends Pure London x JATC?
Pure London x JATC is held twice a year and is the UK’s leading trade fashion buying event. Pure London x JATC is only open to registered trade visitors, those looking to start a new business (in the next 12 months) and accredited journalists. It is not open to members of the general public.
How can I contact you?
If you would like to speak to a member of our team with any queries about exhibiting, please send an email to exhibitor@purelondon.com. Please note that it may take up to three working days to respond to your enquiry due to high volume of requests that we receive from many different events.
Alternatively, you can call us at +44 (0)203 855 9550.
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