02 Oct 2019

5 European trends from Milan and Paris Fashion Weeks

5 European trends from Milan and Paris Fashion Weeks

We’ve crossed the pond to New York, we’ve heralded the arrival of Fashion Week to our hometown and now we’re taking some European city breaks. It’s true that fashion never sleeps, and the celebration of couture has well and truly continued in the past few days with Paris and Milan’s Fashion Week shows. As the gateway between London fashion and the rest of the world, it’s time to explore some of the biggest trends from two of Europe’s style havens.

Our key takeaways:

  • Paris and Milan Fashion Weeks have brought us to the end of Fashion Month and we look at the key trends.
  • New and innovative uses of leather were seen on the catwalks and the streets of both style havens.
  • Leopard is out, and zebra is in as bold floral and animal prints continue to lead the fashion pack.
  • Designers are borrowing inspiration from menswear when it comes to tailoring.
  • Colour and iridescence took the spotlight with whimsical and holiday-inspired styles.

1. Leather is the material of the moment

Leather has been featured heavily on the streets of both Milan and Paris this season and it’s quite clearly having a moment. Whether it’s oversized leather tailoring, maroon tanning or a little pop of pastel, it’s clear that leather’s a favourite for this season. Bright and bold leathers also featured heavily on Milan’s catwalks all week long.

2. When it comes to prints, the bigger the better

Whether it’s florals or zebra stripes, prints are back and they’re bigger than ever. With Dior bringing back flannel and making it fashion in Paris and Versace and Marni taking us to the tropics in Milan, it’s not too much of a leap to suggest that prints and patterns are here for the long-haul.

3. Pant suits are back, with more than one modern twist

On the Paris runways this week, we’ve been seeing an elegant boho-twist on the classic pant suit, giving that effortless Parisian chic that we all aspire to. Unsurprisingly, it was boho dream Chloe leading the charge with floaty shapes and feminine cuts. Meanwhile, fashion week in Milan showcased a “barely there” approach to tailoring, with pant suits being adapted to shorts suits both on the street and in collections from the likes of Max Mara and Dolce & Gabbana.

4. It’s fashion’s time to shine


Europe’s fashion designers were celebrating all things iridescent this season. Shiny, iridescent and bedazzled materials are a driving force for SS20’s trends, with metallics and crystals galore. It seems that satin’s also having its time in the limelight right now and the material is bringing colour with a touch of sheen to the catwalks.

5. Holidays bring inspiration the catwalks


From Lanvin’s Paris show, featuring the Hadid sisters, to Fendi’s Milan offering, there was a sense of holiday nonchalance to many of the catwalk collections for SS20. Designers served us whimsical coverups, bright, sunshine colours and tribal prints to take us on a fashion holiday.

Looking for more of the latest trends? Join us at Pure London’s AW20 edition this February to discover the most up to date trend intelligence and find out what your next bestseller will be.


This post was created by Pure London editor Emma Wilder

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Location & Opening times:

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Sunday 9th February 2020, 09.30 - 18.00

Monday 10th February 2020, 09.30 - 18.00

Tuesday 11th February 2020, 09.30 - 16.00

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