26 Sep 2018



Pure London, the largest festival of fashion in London, is delighted to announce that children’s fashion trade show Bubble, is re-launching at Pure London for the February 2019 edition.

Lindsay Hoyes, Event Director, Bubble London says; “Pure London provides a perfect new home for Bubble and I am delighted that the childrenswear industry will now be able to participate in the largest trade fashion event in the UK and experience the business opportunities this comprehensive offer will undoubtedly generate for buyers and brands alike.”

Gloria Sandrucci, Head of Sales at Pure London added; “News of Bubble’s closure caused huge disappointment in the industry. Following Pure London’s sale to ITE Group, our introduction of Pure Kid last season, and lengthy research amongst retailers and brands, it became apparent how much the industry wants and needs a platform for kids. Pure London now offers its visitor’s womenswear, menswear, childrenswear and sourcing show Origin all under one roof, creating London’s largest festival of fashion.”

The next Pure London takes place at London Olympia from the 10th - 12th February 2019. Visit www.purelondon.com for further information or contact Heidi.Mansour@purelondon.com.

For further press information or images contact: Philippa Suitters at Good Results PR: philippas@goodresults.co.uk or call 0203 397 5180 / 07866 362980.
Lindsay Hoyes, can be contacted at lindsay@bubblelondon.com

Register today

Experience Bubble with your Free Ticket to Pure and access:  

  • A curated selection of trendsetting kidswear brands from the UK and abroad.
  • Inspirational catwalk presentations from key British and international brands
  • Exclusive insight into the developing kidswear category

Learn more about Bubble



About Pure London and Pure Origin

We are the UK’s number one leading fashion trade event that brings together the entire fashion supply chain, right the way from fibre through to finished ready to wear garments.

No other UK show offers sourcing and brands together, making Pure London and Pure Origin the only event to cater to all your fashion buying needs under one central London roof.

Location & Opening times:

Olympia London,
Hammersmith Road,
London W14 8UX

Sunday 21 July 2019, 09.30 - 18.00
Monday 22 July 2019, 09.30 - 18.00
Tuesday 23 July 2019, 09.30 - 16.00

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