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Welcome Pure London

About Pure London

Pure London is so much more than a fashion trade show. We bring together some of the brightest minds in the industry twice a year to showcase the best of the season’s collections, discover the latest trends, get exclusive business insight and make all-important international connections.

Pure London provides a global platform for womenswear, menswear and kidswear brands and designers to meet the buyers that matter the most to their businesses.  

Show Sectors


From timeless classics, sophisticated designs and sharp tailoring to up-and-coming designers and essential occasion wear, find everything for the modern woman’s wardrobe at Pure London.


This exclusive sector showcases the most coveted pieces, distinctive brands and premium designers. Discover the finest materials, trend-setting garments and luxury collections here.


Pure London is wholeheartedly dedicated to promoting ethical and conscious fashion. Experience the new home for sustainable brands and emerging ethical designers in this growing sector.

Gen Z

Gen Z
Encapsulating the energy of young fashion, Gen Z is bursting with of-the-minute, trend-led, ready-to-order fashion and street style collections for both men and women.



Pure Body answers to the industry with new additions every season, from casual sportswear ranges, nightwear, lingerie, swimwear and more.

Footwear & Accessories

Footwear & Accessories
Discover our eclectic edit of premium footwear and accessories brands from the UK and around the world. Find collections from up-and-coming designers as well as established names here.

Retail Solutions

Retail Solutions

Driven by market demand, the Retail Solutions sector is dedicated to helping retailers successfully differentiate their brand in a crowded marketplace.

Pure Jewels

Pure Jewels
Brand new for July 2020, Pure Jewels provides an area for fine jewellery and watches as well as various jewellery components and loose gems.

Join Pure London

Interested in visiting?

Be among the first to explore new collections and discover emerging designers at Pure London. Keep your business one step ahead of the game with access to a jam-packed seminar schedule featuring exclusive talks from such industry authorities as Conscious Fashion Campaign, GOTS, Drapers and more, as well as exciting and inspiring keynote speakers, such as Dame Zandra Rhodes, Patrick Grant and Katharine Hamnett.

Why visit Pure London

Interested in exhibiting?

London is an ideal platform for brands big and small to get their collections in front of industry professionals, with buying power, from all over the world. Find your place in the carefully curated Pure London line-up and be at the very heart of the fashion industry. Meet with over 17,000 high-calibre visitors yearly and make connections with the people who matter the most to your business, with buyers joining us from ASOS, Harrods, John Lewis and more.  

Why exhibit at Pure London

2 shows under one roof

Pure London also gives you access to sourcing show, Pure Origin. Bringing all the elements of the fashion supply chain under one central London roof, Pure London and Pure Origin offer a convenient and cost-effective solution for buyers to meet with UK and international manufacturers and suppliers, as well as discover the latest collections and fashion technology. 

About Pure Origin


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