About Pure London

The Festival of Fashion

The Festival of Fashion

Pure London is a trade collective of fashion brands, buyers, minds and inspirations.

From providing an international platform to over 1300 womenswear, menswear and kids wear collections, to hosting an unrivalled educational seminar and conference programme and exclusive speaker content, Pure London is undoubtedly the capital’s largest fashion trade show.


We've got it all


About Pure London Pure Woman

Seven curated sectors offering a selection of effortlessly elegant daytime, evening, resort and occasion wear collections alongside cutting-edge urban and contemporary-casual designs needed in every modern woman’s wardrobe.

About Woman


About Pure London Pure Man

From classic to contemporary menswear brands designed to suit the modern man, discover emerging designers and timeless essentials in this exciting environment offering unrivalled crossover buying opportunities for all retailers.

About Man

Bubble at Pure

About Pure London Pure Kid

Catering for the style-conscious parents, this growing category includes everything from mini-me dressing to innovative designs. A curated selection of kid’s fashion, accessories and maternity collections await.

Bubble at Pure

Interested in visiting?

Visit Pure London AW19

Be the first one to explore new collections, exciting emerging designers and gain access to a jam-packed seminar schedule by industry experts such as WGSN, Coloro, Sedex and Common Objective.

Why visit Pure London

Interested in exhibiting?

About Pure London why exhibit

Held in the heart of london, Pure London hosts the entire fashion supply chain under one roof. It's the ideal place for you to get your brand in front of thousands of industry professionals with buying power from over the world.

Why exhibit at Pure London

2 shows under one roof

Pure London gives you also access to Pure Origin, a convenient and cost effective way for buyers to meet with UK and international manufacturers.

Pure Origin will bring together all aspects of fashion sourcing and manufacturing under one spectacular roof at London’s Olympia.

About Pure Origin

Sponsors & Partners