Pure London is the UK’s leading trade collective of fashion brands and buyers, uniting some of the most creative minds and inspirational collections in the industry.


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Welcome Pure London


Pure London is so much more than a fashion trade show. We bring together some of the brightest minds in the industry twice a year to showcase the best of the season’s collections, discover the latest trends, get exclusive business insight and make all-important international connections.

The Festival of Fashion provides a global platform for over 1,300 womenswear, menswear and kidswear collections offering brands and designers the opportunity to meet the buyers that matter the most to their businesses.  


Networking App

Networking App

Our brand-new app, Pure Match, takes the legwork out of networking facilitating intelligent matchmaking this season, making your time on site more fun as well as giving you a higher return on your time and investment.

Download Pure Match

We've got it all



Pure Woman contains seven carefully curated sectors which offer a selection of effortlessly elegant and on-trend collections, ranging from day wear, evening dress, resort and occasion wear, as well as cutting edge urban contemporary casual designs alongside the ever-growing athleisure sector.

Find everything for the modern woman’s wardrobe at Pure London.

About Woman



From classic to contemporary, Pure Man offers a wide range of collections to suit the modern, fashion-conscious man. Discover emerging designers, timeless classics and leading labels in the exciting Pure Man environment. Offering unrivalled crossover buying opportunities for all retailers of men’s and women’s collections, Pure Man is a must for retailers looking to transform their product offering.

About Man at Pure

Bubble at Pure

Bubble at Pure

Catering for style-conscious parents and budding fashion lovers alike, Bubble has joined forces with Pure London to offer everything buyers need in this growing fashion category. Including everything from mini-me dressing to innovative designs to let their personalities shine through, Bubble at Pure is a curated selection of kid’s fashion and accessories as well as maternity collections.

Bubble at Pure

Join Pure London

Interested in visiting?

Be among the first to explore new collections and discover emerging designers at Pure London. Keep your business one step ahead of the game with access to a jam-packed seminar schedule featuring exclusive talks from such industry authorities as Pantone, Sedex and Common Objective, as well as exciting and inspiring keynote speakers, like Katharine Hamnett, Henry Holland and Maya Jama, along with many more. 

Why visit Pure London

Interested in exhibiting?

London is an ideal platform for brands big and small to get their collections in front of industry professionals, with buying power, from all over the world.

Why exhibit at Pure London

2 shows under one roof

Hosted in the iconic Olympia London, Pure London also gives you access to sourcing show, Pure Origin. Bringing all the elements of the fashion supply chain under one central London roof, Pure London and Pure Origin offer a convenient and cost-effective solution for buyers to meet with UK and international manufacturers and suppliers, as well as discover the latest collections and fashion technology. 

About Pure Origin


Pure Editorial



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