PURE LONDON

THANK YOU FOR JOINING US!

Fashion Together might be over, but you can still access our exclusive content, product showcases and brand profiles via the Fashion Together hub. Pure London will be returning for its next physical edition on 14th - 16th February 2021 at Olympia London

RELIVE FASHION TOGETHER

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Welcome Pure London

Statement - 23.09.2020

Following the UK government’s announcement today that ‘plans to have the public return to conference centres have been paused’ we are further reviewing our plans for February.

We remain hopeful of bringing the community back together safely, however with the new information from the government we are reassessing the possibility to do this in-person.

We will be sharing further news with our customers and community in the coming days and weeks as the situation becomes clearer.

Thank you as always for your support.

THE FESTIVAL OF FASHION

Pure London is so much more than a fashion trade show. We bring together some of the brightest minds in the industry twice a year to showcase the best of the season’s collections, discover the latest trends, get exclusive business insight and make all-important international connections.

The Festival of Fashion provides a global platform for over 1,300 womenswear, menswear and kidswear collections offering brands and designers the opportunity to meet the buyers that matter the most to their businesses.  

VIEW AW20/21 HIGHLIGHTS 

Networking App

Networking App

Our brand-new app, Pure Match, takes the legwork out of networking facilitating intelligent matchmaking this season, making your time on site more fun as well as giving you a higher return on your time and investment.

Download Pure Match

We've got it all

Womenswear

Womenswear
From timeless classics, sophisticated designs and sharp tailoring to up-and-coming designers and essential occasion wear, find everything for the modern woman’s wardrobe at Pure London.

Premium

Premium
This exclusive sector showcases the most coveted pieces, distinctive brands and premium designers. Discover the finest materials, trend-setting garments and luxury collections here.

Conscious

Conscious
Pure London is wholeheartedly dedicated to promoting ethical and conscious fashion. Experience the new home for sustainable brands and emerging ethical designers in this growing sector.

Gen Z

Gen Z
Encapsulating the energy of young fashion, Gen Z is bursting with of-the-minute, trend-led, ready-to-order fashion and street style collections for both men and women.

Body

Body

Pure Body answers to the industry with new additions every season, from casual sportswear ranges, nightwear, lingerie, swimwear and more.

Footwear & Accessories

Footwear & Accessories
Discover our eclectic edit of premium footwear and accessories brands from the UK and around the world. Find collections from up-and-coming designers as well as established names here.

Retail Solutions

Retail Solutions

Driven by market demand, the Retail Solutions sector is dedicated to helping retailers successfully differentiate their brand in a crowded marketplace.

Pure Jewels

Pure Jewels
Brand new for July 2020, Pure Jewels provides an area for fine jewellery and watches as well as various jewellery components and loose gems.

Join Pure London

Interested in visiting?

Be among the first to explore new collections and discover emerging designers at Pure London. Keep your business one step ahead of the game with access to a jam-packed seminar schedule featuring exclusive talks from such industry authorities as Conscious Fashion Campaign, GOTS, Drapers and more, as well as exciting and inspiring keynote speakers, such as Dame Zandra Rhodes, Patrick Grant and Katharine Hamnett.

Why visit Pure London

Interested in exhibiting?

London is an ideal platform for brands big and small to get their collections in front of industry professionals, with buying power, from all over the world. Find your place in the carefully curated Pure London line-up and be at the very heart of the fashion industry. Meet with over 17,000 high-calibre visitors yearly and make connections with the people who matter the most to your business, with buyers joining us from ASOS, Harrods, John Lewis and more.  

Why exhibit at Pure London

2 shows under one roof

Hosted in the iconic Olympia London, Pure London also gives you access to sourcing show, Pure Origin. Bringing all the elements of the fashion supply chain under one central London roof, Pure London and Pure Origin offer a convenient and cost-effective solution for buyers to meet with UK and international manufacturers and suppliers, as well as discover the latest collections and fashion technology. 

About Pure Origin

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