About Pure London

The Festival of Fashion

The Festival of Fashion

Pure London is the UK’s leading trade collective of fashion brands and buyers, uniting some of the most creative minds and inspirational collections in the industry.

Providing an international platform for over 1,300 women’s, men’s and kidswear collections, Pure London offers brands and designers the opportunity to be seen by some of the fashion industry’s most important retailers.

Register today

More than just a trade show

London’s Festival of Fashion also hosts an unrivalled educational seminar and content programme, encompassing key industry insights, trend forecasts, business tips and more. Each season, the Pure London stages feature appearances from exclusive speakers, as well as inspiring trend-led catwalks giving audiences the tools they need to get ahead of the game.

Pure London is, without a doubt, the capital’s largest fashion industry trade show and a must-attend for brands and buyers alike.

We've got it all


Pure Woman

Pure Woman contains seven carefully curated sectors which offer a selection of effortlessly elegant and on-trend collections, ranging from day wear, evening dress, resort and occasion wear, as well as cutting edge urban contemporary casual designs alongside the ever-growing athleisure sector.

Find everything for the modern woman’s wardrobe at Pure London.

About Woman


Pure man

From classic to contemporary, Pure Man offers a wide range of collections to suit the modern, fashion-conscious man. Discover emerging designers, timeless classics and leading labels in the exciting Pure Man environment. Offering unrivalled crossover buying opportunities for all retailers of men’s and women’s collections, Pure Man is a must for retailers looking to transform their product offering.

About Man at Pure

Bubble at Pure

BubbleCatering for style-conscious parents and budding fashion lovers alike, Bubble has joined forces with Pure London to offer everything buyers need in this growing fashion category. Including everything from mini-me dressing to innovative designs to let their personalities shine through, Bubble at Pure is a curated selection of kid’s fashion and accessories as well as maternity collections.

Bubble at Pure

Interested in visiting?

Visit Pure London AW19

Be among the first to explore new collections and discover emerging designers at Pure London. Keep your business one step ahead of the game with access to a jam-packed seminar schedule featuring exclusive talks from such industry authorities as Pantone, Sedex and Common Objective, as well as exciting and inspiring keynote speakers, like Katharine Hamnett, Henry Holland and Maya Jama, along with many more. 

Why visit Pure London

Interested in exhibiting?

About Pure London why exhibit

London is an ideal platform for brands big and small to get their collections in front of industry professionals, with buying power, from all over the world.

Why exhibit at Pure London

2 shows under one roof

Hosted in the iconic Olympia London, Pure London also gives you access to sourcing show, Pure Origin. Bringing all the elements of the fashion supply chain under one central London roof, Pure London and Pure Origin offer a convenient and cost-effective solution for buyers to meet with UK and international manufacturers and suppliers, as well as discover the latest collections and fashion technology. 

About Pure Origin

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