29 May 2019

The edit SS20: Bubble at Pure

The edit SS20: Bubble at Pure

When it comes to kidswear, Bubble at Pure London is kind of a big deal. As our children’s sector continues to grow, it’s time to meet the key names joining us this July.

Lola Starr

Lola Starr at Bubble at Pure

Lola Starr is all about letting kids show their true personalities through fashion. This unique British brand offers garments with detachable and interchangeable sleeves, allowing children to make their own independent fashion choices and be as creative as they want. Lola Starr believes in longevity, durability and seasonal versatility – the perfect combination for kids on the go.


The spirit of UK brand Hatley is the spirit of nature and adventure. Each Hatley piece offers something truly individual and unique, everything Hartley do is driven by attention to detail. From intricate embroideries to hand-drawn prints, there’s something special about Hatley’s SS20 collection.

Annafie London

Annafie at Bubble at Pure

Established in 2005, Annafie London creates beautifully crafted, traditional kidswear. Annafie’s collection is designed to appeal to a conscientious market who are looking for durable clothing which is responsibly sourced. With royal approval from the Duchess of Cambridge herself, with the aptly-named Prince George romper being the collection’s bestseller.


Yumster at Bubble at Pure

Yumster kids are creative, free-spirited and bold explorers who are curious about the world around them. This line of “cool-kid” clothing prides itself on being one step ahead of the trends. A modern brand at heart, Yumster blur the line between girls’ and boys’ fashion, providing awesome prints and comfy clothes allowing kids to blossom in their own way, outside of social pressures.

Discover these exciting brands, and many more at Bubble at Pure London SS20. Be part of London’s Festival of Fashion at Olympia London from 21st – 23rd July 2019.

Register today           APPLY TO EXHIBIT

About Pure London and Pure Origin

We are the UK’s number one leading fashion trade event that brings together the entire fashion supply chain, right the way from fibre through to finished ready to wear garments.

No other UK show offers sourcing and brands together, making Pure London and Pure Origin the only events to cater to all your fashion buying needs under one central London roof.

Location & Opening times:

Olympia London

Hammersmith Road,


London W14 8UX

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