Pure London | Olympia London, 23 - 25 July 2017 - The best of Pure London AW17 - Tuesday's highlights

The best of Pure London AW17 - Tuesday's highlights

True to form, the final day of Pure London AW 17/18 will be a brilliantly inspiring occasion. Fashion entrepreneur and finalist of ‘The Apprentice’ Bianca Miller will share her expert knowledge in a seminar on how to build a brand in four steps, as well as a private workshop on branding yourself – numbers are limited so make sure you RSVP if you would like to make the most of this brilliant opportunity. Sara Maggioni of WGSN explores the styles and trends that are on the horizon for the upcoming season later this year. And once more, our incredible catwalk shows will pay homage to the incredible designers exhibiting at the show this year.

It’s safe to say that this season’s Pure London will be bigger and better than ever!

View the show guide

Watch the highlights:


Watch the Catwalks:


Fashion Jobs CV Clinic

Visit the Fashion Jobs CV clinic bought to you by People Marketing and 360 Resourcing. Pick up handy tips and pointers on how to improve your CV and make sure it’s the best representation of you.

Location: The Mindfulness Cafe Fashion Jobs logo Pure London CV clinic
Tuesday 14th Feb 360 Resourcing. 11am – 12pm and 1pm to 2pm.

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Exclusive brands and designers:

Akal Batu Tekstil Ambalaj San. Tic. Pure London

Akal Batu Tekstil Ambalaj San. Tic.

Dedicated Brand brand Pure London

Dedicated Brand

ELLE Sport Pure London

ELLE Sport

Glamorous Pure London


Manas Pure London


Vivian Moawad Pure London

Vivian Moawad

Spirit catwalk image gallery:


Main catwalk image gallery:


Session highlights:


  • Tuesday 14th Feb, 10.30 - 11.00, Spirit Catwalk: Retail Assist in conversation with Karen Millen, Alex Broxson, Head of Marketing, Retail Assist.
  • Tuesday 14th Feb, 11.15 - 11.45, Spirit: Menswear for over 40s: Insights from the Grey Fox, David Evans, Founder and Blogger, The Grey Fox.
  • Tuesday 14th Feb, 11.45 - 12.15, Main Stage: WGSN Womenswear A/W 17/18 Buyers’ Briefing, Sara Maggioni, Director, Retail and Buying, WGSN.
  • Tuesday 14th Feb, 13.30 - 14.00, Spirit: How to build a brand in four steps, Bianca Miller, Founder, Bianca Miller London.


View seminar agenda

Destination Olympia London

The best bits from the local area for you to explore and make the most of your visit...

Handcrafted in 1886 Olympia London is more than an event space. It's where culture and heritage come together to create inspiring experiences for everyone who steps through their doors. But did you know our world famous venue has some hidden secrets...

Olympia London Pure London

Fashion Fiesta


Whether you're after the latest designer handbag or a vintage pair of jeans the local area offers everything keen shoppers could ask for: just 2 minutes from the venue is Westfield Shopping Centre, the capital's ultimate shopping experience.

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Olympia London Pure London

Cultural attractions


The Royal Borough of Kensington and Chelsea is home to some of the leading arts, culture and education institutions in the world. Just five minutes' walk from each other you will find: the Victoria and Albert, Science and Natural History Museums, as well as some more. 

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Olympia London Pure London

A taste of the capital

With over 17,000 restaurants in London, the capital is a haven for food fanatics. At the heart of the city, Olympia London is sorrounded by the best of the best. From top Michelin restaurants to the trendiest street food popups, traditional English pubs and delectable French patissieres.

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Get your FREE ticket


Join us and be confident you’re in the right place to do business, network and meet with peers.

There are hundreds of brands to discover over 3 days which would be impossible to do in a normal working week.

Get your free ticket

pure london fashion forum seminars

Fashion Lectures

Hear from key industry leaders and gain insights about latest topics to help you address current challenges and achieve sustainable business growth.


Plan your visit to Pure london olympia london

Plan your visit

Start planning ahead and check out our dedicated page for how to get to the venue, top travelling tips and much more.

Plan your visit

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