A wide range of brands & collections
Pure London Womenswear is defined by new and exclusive brands showcasing the latest trends and movements within the fashion industry.
Our curated show sectors Pure Premium, Allure, Aspire, Spirit, Footwear, Accessories and New Brands, deliver a stunning range of styles. With such variety, we have what you’re looking for.
So whether you are after coveted designer pieces from our Pure Premium section, edgy, vibrant styles from Aspire, or classic and effortlessly elegant pieces from Allure, Pure London is the place to source your must-haves for the upcoming season.
Exclusive showcase of coveted designer pieces, distinctive brands and diffusion collections from Premium brands.
Classic & Occasion
Effortlessly elegant daytime, evening, resort & occasion wear (allure).
Contemporary & Lifestyle
Contemporary & lifestyle - vibrant collections from urban style and contemporary casual brands (aspire).
Young Fashion & Athleisure
Up-to-the-minute fashion and street style collections for short and forward orders, including young fashion and casual sportswear (spirit).
An eclectic host of niche British and International footwear brands.
The UK’s most powerful showcase of new accessories and capsule collections.
Dedicated to helping brands successfully differentiate their businesses with in-store, online and logistic services.
New to Pure London
A selection of brands that are new this season at Pure London.
Featuring mid to high end menswear fashion brands from apparel to footwear and accessories.
For AW17, we move the focus to an energy, an intense, closed feeling. A cold sensation runs down your arm, something is not quite what it seems. Your adrenaline runs high. The excitement of being part of something undiscovered.
Leaves have turned in the crisp air. Nature glistens in the half-light with luxurious, rich colours. Your curiosity urges you to be there. An intense moment between being and nature. A space that’s almost tangible. Let it enchant you. Let your soul be flooded. Bring this deep, eccentric drama to life. One colour, one feeing, one vision. Saturated Soul.
Saturated Soul is inspired by WGSN’s AW17 fashion trend forecast.
Why visit Pure London
Pure London and Pure Man is the best place to source new collections for your store, department or online showroom.
Why exhibit at Pure London
Pure is an order writing tradeshow with over 82% of our visitors either directly responsible or influential in purchasing decisions.