A wide range of brands & collections
Pure London Womenswear is defined by new and exclusive brands showcasing the latest trends and movements within the fashion industry.
Our curated show sectors Pure Premium, Allure, Aspire, Spirit, Footwear, Accessories and New Brands, deliver a stunning range of styles. With such variety, we have what you’re looking for.
So whether you are after coveted designer pieces from our Pure Premium section, edgy, vibrant styles from Aspire, or classic and effortlessly elegant pieces from Allure, Pure London is the place to source your must-haves for the upcoming season.
Exclusive showcase of coveted designer pieces, distinctive brands and diffusion collections from Premium brands.
Effortlessly elegant daytime, evening, resort & occasion wear.
Contemporary & lifestyle - vibrant collections from urban style and contemporary casual brands.
Spirit & Athleisure
Up-to-the-minute fashion and street style collections for short and forward orders, including young fashion and casual sportswear.
An eclectic host of niche British and International footwear brands.
The UK’s most powerful showcase of new accessories and capsule collections.
Dedicated to helping brands successfully differentiate their businesses with in-store, online and logistic services.
New to Pure London
A selection of brands that are new this season at Pure London.
Oriental by nature and futuristic by approach. The stratosphere where scintillating constellations meet Eastern-inspired arts. Delve deeper into a unified cosmos rich in tradition, yet contemporary and authentic.
Explore eastern artistry and discover new galactic realms as you immerse yourself in a journey of collaborative auras. A celestial rise, a cultural collision of two worlds.
Immerse yourself in a cultural fusion. Explore oriental futures.
Why visit Pure London
Pure London and Pure Man is the best place to source new collections for your store, department or online showroom.
Why exhibit at Pure London
Pure is an order writing tradeshow with over 82% of our visitors either directly responsible or influential in purchasing decisions.