Ethical Pure

Pure London will continue to showcase and support fair trade and ethical brands. These brands will be spread out across the show, which allows them to be grouped by type and price point. All ethical brands will be searchable within the supplier finder section, and they will also be highlighted on their stand and on the floorplan at the show.

'Fashion with a conscience' is certainly a growing area of interest amongst Pure London’s existing visitor base with research showing that those retailers already stocking ethical brands has risen from 11% to 15%* and 10%* of visitors plan to stock more ethical brands. 

Pure London is once again partnering up with the Ethical Fashion Forum.

The Ethical Fashion Forum promotes ethical business practices in the clothing industry and will support and assist with ethical criteria and vetting process in regard to brands applying to be promoted as ethical at Pure London. The brands are selected for their good practice and belief in style without compromise and must adhere to recognised criteria to qualify for this section.

Both organisations will have a presence at the show and we are working with them to put on an ethical seminar programme that will take place throughout the three days at Pure London.

The Ethical Fashion Forum will also host seminars during the Pure London show. These will be free and will take place on the seminar lounge throughout the three days. For details on the subjects check back soon.

*Fusion Post Show Research August 2008