This is a fantastic idea to group like-minded brands together in the Accessories section. It will make buying much easier and makes perfect sense to have the young fashion accessory brands sit above the Spirit section." Bashir Mohammed, Director of American Pie

February 2010 saw the launch of Funky&Fresh – a new area within accessories, housing all of the must have accessory brands for the cool, trendy fashion retailer.

This hugely successful area included top brands such as: 4 Me by Julie Bernadin, Disney Couture Jewellery, French Connection Jewellery, Tokyo Jane and Miss Sugar Cane.

Funky&Fresh is gearing up for another great season at Pure London, with signed brands including: Mia Lia, Helen Rochfort, Urban Knit and Jago.

Jago	Helen Rochfort	Mia Lia

Over £129 million worth of buying is done either at the show or as a direct visit*
52% of visitors say their customers are women between 16 – 25*

*Post show research February 2010

For more information or to book your stand contact Nadia Maranzano, nadia.maranzano@emap.com or +44(0)20 7728 3515