Who Attends?

Our Buyers

Pure London x JATC share a unified vision to provide an exceptional buying experience for all our new and returning buyers. Whether you represent independent boutiques, online retailers, or department stores, both in the UK and across the globe, we are committed to offering a diverse and expertly curated selection to meet your unique needs.

56%

increase in the number of hosted retailers registered.

+80%

of visitors had sole or joint purchasing responsibility

69

countries represented in July 2024

* from July 2023 to July 2024

Top Attended Countries

The top 10 attended countires in July 2024 were; United Kingdom, Turkey, China, Ireland, India, Italy, Spain, United States, Germany and the Netherlands.
  • There is a great mix of mid to luxury brands, and very engaging brands. I love the diverse mix of categories and some of the smaller independent brands. We have connected with new brands and highlighted some that we are going to follow and watch for the future.
    Bimbola Akinloye
    Buyer at John Lewis
  • Overall, we thought the show was much more modern this season, and a very relevant for us. There is also more diversity across the show from plus size and occasion wear which is great to see. We always love coming!
    Calla Rae
    Fashion Brands Buyer at ASOS
  • It looks amazing, I’m blown away. I can’t wait to see what else is on offer. It is a very impressive show, I’m very happy to be here.
    Shinel Crerar
    Owner of French Kisses

Our Exhibitors

Meeting all your fashion buying needs, Pure London x JATC showcases a handpicked selection of the most sought-after UK and international brands, spanning Womenswear, Jewellery, Fashion Accessories, and Sustainable collections.

  • The show has been amazing as we’ve had such a great response. All the orders we’ve had so far have been with new customers who are loving the quality and price points.
    Lisa Burrows
    Designer, Another Sunday
  • This show has been really good for us – we’ve managed to reach the numbers we wanted. We’ve seen the buyers we expected to see and we are expecting to see more tomorrow. We write a lot of orders at the show, mainly from buyers from the UK and Ireland, so I’m sure we will be back again next season.
    Inés Martinez,
    Junior Sales Manager, Vilagallo
  • It’s been a great show, we were here in February and the response then was excellent, but we’ve seen even more of a reception this season. The UK buyers and market are really appreciating quality. We have been very happy with the calibre of buyers we have seen this season at Pure London x JATC.
    Alexandra Manescu
    Creative Director of Alexandra Revas

Partners and Sponsors