Pure London x JATC is the UK's leading fashion trade event held at the beautiful, iconic and architecturally significant Olympia London. Held in the heart of London - known as the Fashion City for a reason, it’s where fashion is born and celebrated.
Catering to all fashion buying needs, Pure London x JATC features a carefully curated line up of the most coveted and exciting UK and international brands across womenswear, menswear, accessories, shoes, jewellery, beauty and lifestyle. A celebration of fashion, we offer a heaven of inspiration, insightful seminars and trends information.
Join us for our first combined show, Olympia London, 11-13 February 2024.