Why Visit
Fashion up-close
Pure London x JATC is the UK's leading fashion trade event held at the beautiful, iconic and architecturally significant Olympia London. Held in the heart of London - known as the Fashion City for a reason, it’s where fashion is born and celebrated.
Catering to all fashion buying needs, Pure London x JATC features a carefully curated line up of the most coveted and exciting UK and international brands across womenswear, menswear, accessories, shoes, jewellery, beauty and lifestyle. A celebration of fashion, we offer a heaven of inspiration, insightful seminars and trends information.
Join us for our first combined show, Olympia London, 11-13 February 2024.
THE DESTINATIONS
POP
A diverse selection of streetwear, gender fluid and tech infused pieces
Jewellery
From fine jewellery to statement pieces, find your hidden gems here
Woman
UK's largest womenswear collection, with the most wanted pieces
Sustainable
Leading the way in addressing environmental and social impact
SHOES & ACCESSORIES
Featuring men’s and women’s must-have shoes and accessories for every occasion
TOGETHER
A zone all about brands who bring both men and womenswear together
MENSWEAR
Menswear is returning; bringing formal, smart, sport, and heritage collections.
BEAUTY & LIFESTYLE
Lifestyle and Beauty collections are a natural extension for fashion buyers.
Exhibitor List
Pure London x JATC features a curated line-up of the most exciting UK and International brands.
AS FEATURED IN:
Drapers
The Industry Fashion
Fashion Network
Fashion United
Retail Times
FAB UK
Fi
)
)
)
)
){kind=logo}
)
)
){kind=logo}
)