Pure London x JATC is the only B2B fashion trade show in the UK offering live content and we are proud to provide insightful seminars discussing key topics in the industry.

Seminars hold significant importance at Pure London x JATC due to their capacity to enrich buyers, visitors and exhibitors with knowledge, insights, and trends shaping the industry.

These educational sessions provide a platform for industry experts, designers, and thought leaders to share their expertise, offering valuable perspectives on various aspects of the fashion world, including digital fashion, diversity, sustainability, and the future of fashion.

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The latest Inside Fashion

  •   Guest Writer: Rachel Sheila Kan of Real Circularity. Rachel is a fashion circularity specialist and co-founder of Real Circularity™, a place to find out no nonsense, easy, accessible bitesize pieces ...
  • Pure London x JATC, the festival of fashion, will return as a combined show for the second season, from 14th-16th July 2024 at the iconic, Olympia London.
  • Pure London x JATC, the festival of fashion, is thrilled to announce its return together with JATC for the second season. Set to take place July 14th - 16th July 2024, at the iconic Olympia, this comb ...


Inside Fashion

  • Join our Event Director Gloria Sandrucci and Fashion Journalist, Eric Musgrave, during an insightful discussion on the current state of fashion, the future of the industry and opinions on fashion events.


  • “I really enjoyed the trend update, I found it insightful and relevant for true Gen Z or even the broader customer who wants to dip in and out of the trend. The styling and direction of the catwalk were great. It was fun, bright, and young and showcased brands relevant to ASOS. Navigating Pure London has been easy, with the separate destinations, it's been easy to find exciting brands and things I need.”
    Bimbola Akinloye from ASOS
  • “I picked up some good tips from the presentation this morning on strategies for thriving in a changing landscape. The catwalk was also great. It's nice to get some reassurance that we are doing the right thing in our store. Brilliant to see Onjenu and Elisa Cavelleti at the show, every brand is looking great.”
    Wendy Farlow from Appleby & Shaw in Shropshire

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