The Content Hub
Pure London x JATC is the only B2B fashion trade show in the UK offering live content and we are proud to provide insightful seminars discussing key topics in the industry.
Seminars hold significant importance at Pure London x JATC due to their capacity to enrich buyers, visitors and exhibitors with knowledge, insights, and trends shaping the industry.
These educational sessions provide a platform for industry experts, designers, and thought leaders to share their expertise, offering valuable perspectives on various aspects of the fashion world, including digital fashion, diversity, sustainability, and the future of fashion.
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The latest Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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In the ever-evolving world of fashion, making your mark means being in the right place at the right time. As London's Festival of Fashion approaches its February 2025 edition, we're excited to share w ... -
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Retail technology has rapidly evolved over the past decade, reshaping how consumers interact with brands and experience shopping. From virtual fitting rooms to automated checkouts, retailers are incre ... -
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The fashion industry is one of the most dynamic and fast-paced sectors globally, but it also carries significant environmental responsibilities. As consumers increasingly demand ethical and eco-consci ...
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Join our Event Director Gloria Sandrucci and Fashion Journalist, Eric Musgrave, during an insightful discussion on the current state of fashion, the future of the industry and opinions on fashion events.
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“I really enjoyed the trend update, I found it insightful and relevant for true Gen Z or even the broader customer who wants to dip in and out of the trend. The styling and direction of the catwalk were great. It was fun, bright, and young and showcased brands relevant to ASOS. Navigating Pure London has been easy, with the separate destinations, it's been easy to find exciting brands and things I need.”
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“I picked up some good tips from the presentation this morning on strategies for thriving in a changing landscape. The catwalk was also great. It's nice to get some reassurance that we are doing the right thing in our store. Brilliant to see Onjenu and Elisa Cavelleti at the show, every brand is looking great.”