- Ready to wear menswear
If fashion is a type of communication, a hat is its distinguishing accent; a fashion accessory suggesting one’s status, personality and lifestyle at a glance. A symbol of culture, politics and society, the hat remains one of history’s most telling accessories.
The brainchild of London-bred designer Bidyut Das, Dasmarca toasts to the traditional styles of yore through a revitalisation of the urban chic. Drawing from the rich history of British hat-wearing, Das’s designs celebrate the significance of past social trends in the shaping of a new perspective on fashion and design. London, his muse, breathes life into each design. “Every area in London has its own character”, he describes. “Each community lives harmoniously, separately, yet together they make up this beautiful, complex place.”
The London SS20 Collection, drawing from the intellectual, industrial and creative energies of five of London’s historical areas. Representing spaces personal to Das himself, the collection celebrates the offbeat elegance of urban lifestyle culture across the ages. The industry of Shoreditch, intellectualism of Bloomsbury, businessman of Soho, broadcaster of Chelsea, labourer of Knightsbridge - each of these distinct boroughs comprised a unique demographic of city dwellers whose pastiche made up the eclectic city. Inspired by five iconic hat styles marking each of these areas, The London Postcode Collection represents the social, professional and cultural categories interspersed throughout 20th century London. It is a silent storyteller hinting at the elegant quirkiness of London at its finest, through its age old love affair with hats.