La Fee Maraboute
A UNIQUE VISION OF FASHION
La Fée Maraboutée was established in 1996 in Roanne, the home of the French textile industry. Under the artistic direction of its founder, Jean-Pierre Braillard, the brand has maintained its uniqueness for almost 20 years in the place where it was established. Attached to its roots, La Fée Maraboutée is proud of its values. With humility, it creates, innovates and contributes to the promotion of eternal femininity, using original concepts that set the brand apart.
La Fée is, above all, a vision. Breaking with the uniformity typical of many other fashion chains, La Fée Maraboutée has managed to keep its original vision, while renewing itself continuously. With each new collection, it surprises its customers, while staying faithful to its values of femininity, elegance and good taste.
The brand manages to match clothing with its customers' eclectic personalities, creating an abundance of style choices. La Fée Maraboutée offers an enduring wardrobe which is complemented over the seasons and years. The brand creates timeless collections with influences and contrasts, an irreverent mix of eras, volumes and materials.
THE DRESS AS SIGNATURE PIECE
An iconic piece in a woman's wardrobe, the dress is at the heart of all our collections. Printed or plain, short or long, loose or belted, with or without a plunging neckline, La Fée offers a diverse range of dresses for every occasion.
ALL KINDS OF KNITWEAR
Plain, variegated, printed, jacquard weave, each season brings new looks for snuggling or relaxing, or offers urban and smart styles. La Fée shapes the knitwear in all the collections, using the softest and most natural materials, such as cotton, linen, viscose, wool, cashmere and angora. Each piece is a testimony to the quest for quality and the particular care given to the finish.
The brand displays its current style proudly, without slavishly following fashion. It plays with fashion, continuously moving beyond the latest trends. Soft, natural, pleasant materials, precise and harmonious colourways, refined finishes and details, all give La Fée its unique character. La Fée Maraboutée is about the art of playing with trends and timeless symbols of femininity. The brand goes beyond fashion, bringing magic to the creations. It also has the capacity to create an intuitive link with women. Women recognise the authenticity and freedom that differentiates it from artificial brands, it inspires a relationship.
THE QUEST FOR QUALITY
To perfect the story, La Fée Maraboutée manufactures 95% of their style in Europe (85% in Italy and 10% in Portugal). Europe represents our culture, our roots, we are proud of it. In a quest for quality, ethics and responsibility, La Fée Maraboutée has chosen to trust local skills, long-term partners, known for their sense of detail and finishing. This relationship of trust ensures long-term effectiveness and expertise. Beautiful materials and careful work make La Fée an authentic and responsible brand. But it is not just common sense alone, the future is about the human side as well.