11-13 February 2018
Olympia London

Exhibitor success stories

Pure London is the place where business is done. Launch your new collections in front of thousands of fashion buyers. This is your chance to contact the hard to reach, change mind-sets and drive your future. Read the success stories of exhibitors and feel inspired by how they achieved their objectives and how Pure helped them.

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Simon Whittington, Head of UK & IE Sale, Thought

Meeting international buyers, high footfall and a great show location is what ethical clothing brand, Thought relishes in every time they return to Pure London.

“We know from previous experience that space goes quickly so we always make sure we’re ahead of that curve and book up early.”


Katerina Anosova, Founder, Morozka

Spanish fashion brand and first-time exhibitor, Morozka came to Pure London AW 17/18 to not only meet UK buyers but buyers from all over the world.

“We are really happy with what we see here at Pure London, I think it’s a successful decision. Most of the buyers are from the UK but we noticed so many visitors from Turkey, from China…actually from all over the world."

Remus Uomo

Anton Jenkins, Sales Director, Remus Uomo

Having exhibited at Pure London for the past three years, Italian-inspired menswear brand, Remus Uomo noticed more than ever, the diverse variety of buyers at the February show.

"We’re getting access to customers we wouldn’t normally see, for example ladies-wear buyers who are looking to move into menswear. This isn’t usually someone we would target but we are benefitting from it this year.”


Uno de 50

David Azulay, Wholesale Director, Uno de 50

Recognising the importance of the London market, Spanish jewellery brand, Uno de 50 chose to exhibit at Pure London in order to build relationships with the ‘right type of customer’ in the UK.

“London is a very important market. We are going to invest a lot of money over the next two to three years in the UK and that is why we picked Pure London as one of our main tradeshows.”

Pure Lime

Martin Hudson, Managing Director, Pure Lime

Having exhibited at Pure London for the last three shows, Scandinavian athleisure brand, Pure Lime acknowledges that the new, dedicated athleisure section at Pure London is the destination for buyers to visit.

“Pure London is a great show. It’s a destination for the buyers to come to and it’s a great way for us to meet them. A number of people came onto the stand yesterday and said they came here because of the Athleisure section, which is obviously a benefit for both parties.”

Mat de Misaine

Simone Meyer, Export Manager, Mat de Misaine

Established in 1990 on the coast of the Atlantic Ocean, nautical-inspired French-fashion brand, Mat de Misaine chose to exhibit at Pure London to not only strengthen relationships within the UK but meet clients from Ireland, Sweden and Germany.

“Pure London is part of our marketing strategy, to target Great Britain and Scandinavian countries. We will continue to exhibit at Pure London as it really has the international clientele we are looking for.” 

Miss Runner

Tania Cheung, Designer, Miss Runner

Based in Hong Kong, female active brand, Miss Runner was given an added boost of confidence to exhibit at Pure London for the first time, after hearing that major UK retailers were developing retail spaces dedicated to Athleisure.

“Pure gave me the most confidence to exhibit. We were told how Selfridges and Debenhams were getting retail spaces dedicated to Athleisure which gave us the added boost we needed. Pure London was perfect timing and we met a number of boutique buyers and people who were looking for new brands for their concept stores.”

Cheap Monday

Nichola Morgan, Senior Account Manager, Cheap Monday

With 10 years in the UK market, unisex and predominately denim fashion brand, Cheap Monday, chose to exhibit in Pure Man at Pure London AW 17/18 because of the different variety of buyers the show attracts.

“Pure Man only brings more business to the show, more different varieties of buyers because there are a lot of multi-door buyers out there who are buying for both men’s and women’s collections.”

Shoe Embassy

Harras Naeem, Business Development Manager, Shoe Embassy

Established in 2011, footwear brand, Shoe Embassy acknowledges Pure London’s central location is pivotal in attracting big-name retailers.

“Pure is a very good location, because it is London based. The heart of London has all the big retailers and if you want the big buyers to attend, they are likely to attend Pure London.”

Who attends Pure London?:

With over 10,000 high-calibre visitors attending each season to source from over 800 brands, our exhibitors are in a prime position to sell to and forge relationships with independent boutiques, multiples, department stores and online stores.

Key retailers include: Fenwick, Harrods, Liberty, Asos, Cocosa, Bottega, The Dressing Room and John Lewis.

Pure London is an order writing tradeshow with over 82% of our visitors either directly responsible or influential in purchasing decisions. 52% of visitors intend to spend more than a quarter of their annual budget with brands they meet at Pure London.

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Experience Pure London AW18/19:

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UK retail guide

UK retail guide

Get the inside scoop on what it takes to make it in the UK retail market, thanks to Inside Retail.

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If you’d like to get in touch and explore the exhibitor solutions that we have at Pure London 2018, or would like more information about exhibiting please complete the form below and a member of our team will be in touch with you shortly.


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