10-12 February 2019
Olympia London

Exhibitor success stories

From new to established brands, Pure London is your key to the UK retail industry. Watch exhibitors tell their inspiring success stories about how Pure London helped them get to where they are today

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C.Doux, Audley & Arche 

Gerard Levy,UK Agent, C.Doux, Audley & Arche

Gerard Levy has been exhibiting at Pure London for the last 12 years, and being a shoe agent, the show is simply the best place for him to be. This year he brought Menorcan brand C.Doux, together with Spanish brand Audley and French brand Arche. Offering a wide selection, Gerard is excited to reveal that they always leave the show with new clients in the bag.

“I’ve been coming to Pure London for many years, maybe 15-12 years. It’s always been the best show.”

Valentino Handbags & Replay

Daniel Morris, Co-Founder, Morris Fyfe Agency

Hear Daniel Morris speak about a typical day at Pure London for Valentino Handbags and Replay and how the eclectic mix of buyers have resulted in success for the brands, season after season.

“Why did we choose Pure? Because it was the one that seemed to fit the demographic we believe the best, we felt that Pure was the right thing to do and we had a fantastic show 12 months ago.”


Alan Byrne, Owner/Director, Stuf! Marketing

Specialising in ladies tennis wear, Inphorm chose Pure London’s Athleisure sector to make their debut. With a great first show, they’re excited to be joining us once again in July in order to continue building their client base.

“Because this is our first time at Pure, we wanted to use the show to gauge what way we should market the brand.” 

Le Feuillet

Ylan Dahan, Co-Founder, Le Feuillet

French brand Le Feuillet focuses on leather accessories for the modern man. Timeless and minimalistic leather goods get practical updates such as a briefcase that doubles as a backpack. Ylan Dahan, the co-founder explains that the UK market is an important demographic to tap into. Watch Yelan tells us about the brand and the success at Pure London AW18/19.

“The show it has been great, lots of buyers, lots of new brands. I’ve made a good network and I’ve also had lots of meetings in London to penetrate the UK market so it’s been a good experience.” 

Urban Bliss

Sarah Ahmad, Brand Sales & Ashley Reid, Buyer, Urban Bliss

UK based brand Urban Bliss tells us that it all started at Pure London, many years ago. The buyer, Ashley, explains that constant exposure and regularly coming to Pure puts them in the forefront of key buyers. Watch them tell their story and why Pure London is such an important show to Urban Bliss.

“Pure London is just a great, great destination for young fashion brands like Urban Bliss.” 


Victoria Bautista, Commercial Director, Yerse

Meet Victoria Bautista, the Commercial Director for Spanish womenswear brand Yerse. The brands focus is to create feminine wearable pieces with core focus on knitwear. Watch Victoria explain why Pure London is an important show for international brands and the possibilities that comes with exhibiting in the UK.

"We come to Pure London because it’s an important trade show in the industry, one that helps develop our presence in the UK market"


Why Pure Origin? 


Connecting the entire fashion supply chain together, Pure Origin opened its doors at the Pure London AW18/19 show this February. 

 "It makes sense to unite Pure Origin to Pure London and it gives us the opportunity to showcase what we do to the UK buyers."

Pure Origin; Why the UK Market 

Inviting manufacturers and fabric suppliers from all over the world, Pure Origin made it possible to link key designers and brands with the international market in the most cost-effective and time-saving way. 

"We thought since we don't do any UK business, for expansion purpose, we thought this would be a good market to start."

10,000 high-calibre visitors attend Pure London every season

With over 10,000 high-calibre visitors attending each season to source from over 800 brands, our exhibitors are in a prime position to sell to and forge relationships with independent boutiques, multiples, department stores and online stores. Key retailers include: Fenwick, Harrods, Liberty, Asos, Cocosa, Bottega, The Dressing Room and John Lewis.

pure london ss19 infographics

Download the exhibitor brochure

Pure Woman

pure woman

Offering 9 curated sectors to showcase your brand - Womenswear, Accessories, Footwear, Premium, Spirit, Athleisure, Conscious and Retail solutions.

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Pure Man

Pure man exhibit

Attracting an increasingly diverse yet captive audience, there is now a number of womenswear buyers expanding their offering into men’s fashion.

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Pure Origin

pure origin exhibit

Allowing buyers, designers and retailers to meet with manufacturers and suppliers from all over the world under one roof at London Olympia.

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Request information about exhibitor packages today

If you’d like to get in touch and explore the exhibitor solutions that we have at Pure London 2019, or would like more information about exhibiting please complete the form below and a member of our team will be in touch with you shortly.


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