22-24 July 2018
Olympia London

Exhibitor success stories

Pure London is the place where business is done. Launch your new collections in front of thousands of fashion buyers. This is your chance to contact the hard to reach, change mind-sets and drive your future. Read the success stories of exhibitors and feel inspired by how they achieved their objectives and how Pure helped them.

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Laurence Morse, Country Manager UK & Ireland, O'Neill

Aiming to raise further awareness in the UK and tap into the thriving athleisure market, global surf and sportswear powerhouse, O’Neill shows no sign of slowing down.

“We’ve picked Pure because we want to look at the Athleisure market. It’s an area we’ve had some really good traction over the last couple of seasons so we wanted to centralise and focus on that.”


Robbie Burns, Marketing and Sales Manager, Trixta

Winner of 'Best Display in Menswear and Athleisure' at the Pure London Exhibitor Awards July 2017.

Making connections with the right people and getting your brand name in front of thousands of buyers and key industry contacts is paramount to Trixta's success. 

“It’s been great to connect with a lot of different brands that have been quite established for a long time but also get a lot of different ideas and a lot of insights into the industry at large and how we can improve on what we are doing.”


Simon Whittington, Head of UK & IE Sale, Thought

Meeting international buyers, high footfall and a great show location is what ethical clothing brand, Thought relishes in every time they return to Pure London.

“We know from previous experience that space goes quickly so we always make sure we’re ahead of that curve and book up early.”

Gianni Lupo

Paolo Ying, Marketing & Sales Manager, Gianni Lupo

Pure London is the destination for Italian menswear brand, Gianni Lupo to stay on the pulse of what's happening within the fast-paced fashion industry. 

“We believe right now in the market we need to have a more dynamic way of doing business in the fashion industry. Pure is important to meet people. Meeting people is the most important thing for our business. We see a lot of up and comers and of course buyers from different countries as well.”


Jo Goodwin, Sales Manager, Holster

Connecting with new retailers in the UK, from independent shops to high-end boutiques is key to Holster's international growth.

“We pick up a lot of new stockists here and a broad clientele. A lot of them are high-end boutiques that normally sell just clothes or independent shoe shops all throughout the UK.”



Jessica Harris, Creative Director, Bowtees 

Getting brand exposure and meeting the right people to propel your business is crucial for an emerging brand such as UK-based, Bowtees. 

“We wanted to come to Pure because it seems the best place for connecting with the right people so we can propel our brand into the right places.”

Who attends Pure London?:

With over 10,000 high-calibre visitors attending each season to source from over 800 brands, our exhibitors are in a prime position to sell to and forge relationships with independent boutiques, multiples, department stores and online stores.

Key retailers include: Fenwick, Harrods, Liberty, Asos, Cocosa, Bottega, The Dressing Room and John Lewis.

Pure London is an order writing tradeshow with over 82% of our visitors either directly responsible or influential in purchasing decisions. 52% of visitors intend to spend more than a quarter of their annual budget with brands they meet at Pure London.

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Experience Pure London AW18/19

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Enabling you to lock down your stand space at a cheaper rate, ultimately resulting in a better ROI.

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UK retail guide

UK retail guide

Get the inside scoop on what it takes to make it in the UK retail market, thanks to Inside Retail.

UK retail guide

Apply for a stand

If you’d like to get in touch and explore the exhibitor solutions that we have at Pure London 2018, or would like more information about exhibiting please complete the form below and a member of our team will be in touch with you shortly.


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