Exhibitor success stories

From new to established brands, Pure London is your key to the UK retail industry. Watch exhibitors tell their inspiring success stories about how Pure London helped them get to where they are today

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The Rags Tribe

Dawn Schuster, Owner/ Founder, The Rags Tribe

Meet Dawn from the enchanting conscious brand, The Rags Tribe. Dawn tells us the story about how she upcycles saris in India to create her stunning collection and how she employs girls who are the victims of sex-trafficking to better their lives. 

"I was told about the sustainable fashion section at Pure, the conscious fashion. That is why I chose Pure London"

Riccetti Clothing

Jenny Riccetti, Founder, Riccetti Clothing

Meet Jenny Riccetti, founder and designer of Riccetti Clothing. Find out about Jenny’s success story from project runway all the way to Pure London, and how she made the most out of exhibiting at Pure London AW19/20.

"I am really into the social aspect of it. I like to stand in front of my clothes and when people approach I have really good conversations"

SqWears Couture

Sara Bird, Founder/ CEO, SqWears Couture

First time exhibitor Sara Bird, founder/ CEO of SqWears Couture launched her brand new collection at Pure London AW19/20. Sara tells us about meeting visitors and potential buyers from all around the world.

‘At Pure London we have had so much worldwide interest, from Italy, Australia, America and Zambia. It is a little overwhelming’



Pam Melk, Sales, Tresanti

The men’s fashion and accessory brand, Tresanti exhibited for the first time in February 2019. Pam Melk talks about the people she met at the show and why Pure London is so important to their brand.

"Pure London is important in the industry because of the variety of the brands and that it is in London"


Steven Gomez, Business Development Director, TY

Nero Giardini and Rockport are two Italian footwear brands that specializes in high quality footwear, from sneakers to smarter styles. Robert Sewell tells us the reason behind choosing Pure London and the success they've had so far.

"London is the hub of the fashion industry so that’s why we have come here"

Indi and Cold

Irati Alonso, Indi and Cold

Meet Irati from the family owned Spanish brand, Indi and Cold. Well-known at Pure London, Irati tell us why the brands keeps coming back to Pure London

"Indi & cold has been coming to Pure London for many years. It’s a show that really works for us, we come every season"

Watch stories from past seasons

Anna Rock Milano


“We’ve chosen Pure London to find new agents and retailers and it has been a very successful show.”

Elizabeth An’Marie


"Four years ago I came as a visitor and I said to my mum ‘I’m going to be here one day’, and four years later, I’m here.”

Goa Goa


“Pure London is a very important fair in the fashion industry. We can meet so many buyers from overseas and so many clients from the UK.”



“We’ve been coming to Pure for many years now, it’s one of our key trade shows that we attend. We’ve been her because we’ve had lots of success in the past and we meet a lot of new business.”

Nero Giardini Rockport


“We choose Pure because of the boutique stores that come and boutique stores are really important to us. Trade shows are important for getting to customers that we don’t know.”



“Pure is very important for us and to be presented in London. It’s great to be at these types of shows as well, here is where you meet the end clients with the smaller shops.”

Why Pure Origin? 


Connecting the entire fashion supply chain together, Pure Origin opened its doors at the Pure London AW18/19 show this February. 

 "It makes sense to unite Pure Origin to Pure London and it gives us the opportunity to showcase what we do to the UK buyers."

Pure Origin; Why the UK Market 

Inviting manufacturers and fabric suppliers from all over the world, Pure Origin made it possible to link key designers and brands with the international market in the most cost-effective and time-saving way. 

"We thought since we don't do any UK business, for expansion purpose, we thought this would be a good market to start."

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