22-24 July 2018
Olympia London



Be "office-to-gym wear" ready with the very best in casual sportswear

This exciting, dedicated and ever growing Athleisure section showcases the latest ranges in activewear, yogawear, swimwear and underwear.

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Discover Athleisure brands at Pure London SS19

Browse Athleisure collections

Experience Pure London SS19

Pure Woman


Browse all eight exciting show sectors and explore the SS19 collections.

Pure Woman

Why visit Pure Woman


Discover the reasons to visit the UK's most anticipated fashion event.

Why visit Pure Woman

Why exhibit at Pure Woman


Display your collections to thousands of buyers looking for the latest trends.

Why exhibit at Pure Woman

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