22-24 July 2018
Olympia London

Athleisure

"Be office-to-gym wear" ready with the very best in casual sportswear

This exciting, dedicated and ever growing Athleisure section showcases the latest ranges in activewear, yogawear, swimwear and underwear.

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The latest style news

“The beauty of Athleisurewear”

In recent times, a new trend has being making its way across the Atlantic. It originally started in California, a land obsessed with fitness and all things related, in one way or another, to well-being, and in Canada, where Lululemon launched its very successful campaign of global expansion.

Thanks to social media and that ancient habit we call word-of-mouth, the new trend soon reached the British Isles shores and spread almost as quickly as wildfires. The new trend is called Athleisure.

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  • XAVI ACTIVE  PRESS RELEASE PURE LONDON FEBRUARY 2018     We are Xavi Active an emerging luxury British athleisure, swim and resort wear brand. We have designed a capsule collection of interchangeable, ...
  • XAVI ACTIVE  PRESS RELEASE PURE LONDON FEBRUARY 2018     We are Xavi Active an emerging luxury British athleisure, swim and resort wear brand. We have designed a capsule collection of interchangeable, ...
  • XAVI ACTIVE PRESS RELEASE PURE LONDON FEBRUARY 2018     We are Xavi Active an emerging luxury British athleisure, swim and resort wear brand. We have designed a capsule collection of interchangeable, ...
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