22-24 July 2018
Olympia London


Stunning key pieces and show-stopping designs

Stunning key pieces and show-stopping designs

Presenting effortlessly elegant daytime, evening resort and occasionwear collections alongside cutting-edge urban styles and exciting contemporary-casual designs needed in every modern woman’s wardrobe.

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Lookbook 25, Womenswear AW18/19

Welcome to our Womenswear edition of Pure Inspiration - an exciting publication filled with the very best, new and exclusive brands and collections you’ll be able to see, feel and experience at Pure London AW18.

Join us this February as Pure London sets the scene towards a new direction. Celebrating fashion at its most ambitious, style at its most unabashed, all within our great cultural home, London at its most magnificent.

LookBook 25

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  • Established since 1990, Ophee ‘s Fashion has been well known in specializing with Pleated Women’s Ready to Wear from Petite to Plus Size figure for more than 20 years, from manufacturing for Hong Kong, China and Asia Pacific companies along with Western and European department store clients included as well. 

    This season- our Fall/Winter collection- We are happy to announce our Chief Creative Designer of Ophee Fashion Group- Ms. Agnes Wong has created a remarkable new collection of Traditions Authentic Chinese theme of Cheongsam (aka: Qipao). The theme for this collection is call Back ITime, which represents to brings out the inherit of Chinese golden age glamorous look. From selections of European High-end printed fabrics to detailed pleated finishing. It is definitely a collection you would not want to miss.

    To feel how it was like to wear Cheongsam and experience the Golden age of Chinese collection with this season design element to bring out Cheongsam classic (aka: Qipao) appearance into modernity elements to New Era.  Come and experience the collection of our new Fall/Winter Ready to Wear collection.  


  • French-Cameroonian designer Floriane Fosso launched her eponymous ready to wear line in 2016 with the idea of creating a label for women inspired by travel as a way of life and vision of style. Based in Paris, she carefully upcycles quality fabrics of old collections from haute couture houses in France. Each collection embodies the aesthetic of French-girl style with a mélange of global references and a bohemian sensibility for the modern woman.


  • Contemporary womenswear brand Lavish Alice showcases its ‘Edition 9’ summer 2018 collection ‘Glow’, comprising of three monthly edits, each focusing on key silhouettes, colours and trends for the summ ...
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Experience Pure London AW18/19

Woman sectors

Woman sectors

Browse all eight exciting show sectors and explore the AW18/19 collections.

Woman sectors

Why visit Pure London

Why visit Pure London

Discover the reasons to visit the UK's most anticipated fashion event.

Why visit Pure London

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