22-24 July 2018
Olympia London

Womenswear

Stunning key pieces and show-stopping designs

Stunning key pieces and show-stopping designs

Presenting effortlessly elegant daytime, evening resort and occasionwear collections alongside cutting-edge urban styles and exciting contemporary-casual designs needed in every modern woman’s wardrobe.

Browse Womenswear brands

Lookbook 25, Womenswear AW18/19

Welcome to our Womenswear edition of Pure Inspiration - an exciting publication filled with the very best, new and exclusive brands and collections you’ll be able to see, feel and experience at Pure London AW18.

Join us this February as Pure London sets the scene towards a new direction. Celebrating fashion at its most ambitious, style at its most unabashed, all within our great cultural home, London at its most magnificent.

LookBook 25

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Browse press releases

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  • COSAS MODA

    08 Oct 2018 AYNI
    AYNI BARNEYS NEW YORK!
  • Standing out from the many new brands launching at Pure London 2018,Starling & Hider is cool, contemporary and handmade here in the UK! Starling & Hider Accessories: backpacks,Sam Browns,modern fold-flat attache cases,micro bags & other small leather goods are beautifully made in North London.

     

     

  • MALAYSIAN FASHION BRAND MERAKI ENTERS LONDON MARKET, INTRODUCES CASUAL RTW LINE: MELON BY MERAKI Malaysian modest wear brand MERAKI introduces casual ready-to-wear (RTW) line MELON by MERAKI line alon ...
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Experience Pure London AW18/19

Woman sectors

Woman sectors

Browse all eight exciting show sectors and explore the AW18/19 collections.

Woman sectors

Why visit Pure London

Why visit Pure London

Discover the reasons to visit the UK's most anticipated fashion event.

Why visit Pure London

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