12 - 14 Feb, Olympia London

Pure London, 12 - 14 February 2017, Olympia London


So much inspiration at Pure London July 2016, full of new up-and-coming brands, all-time classics, key industry speakers, insightful seminars, and must-see catwalk shows. Simply put, Pure London was once again the space for individuals to express themselves, and live a life less ordinary

Ready for next season?

Show Dates Show Times Olympia London,
Hammersmith Road,
London W14 8UX

Sunday 12 February 2017
Monday 13 February 2017
Tuesday 14 February 2017

09:30 – 18:00
09:30 – 18:00
09:30 – 16:00

Add dates to your Calendar

Register now for February 2017

Buyers' Review

Welcome to the second edition of the Buyers’ Review. Following a hugely successful Pure London July 2016, we’ve put together the definitive Buyers’ Guide of the very best exhibitors on show at the event. As a buyer, it’s thoroughly worth going through the guide from cover to cover where you will discover the latest products as well essential contact information. And because it’s in digital format, you can refer back to it wherever you are, again and again… Enjoy.


Pure SS17 Video Highlights

SS17 Brands Video


Catwalk Image Gallery Day 1



*More galleries coming soon

Spirit Catwalk Image Gallery Day 1



*More galleries coming soon


Exhibiting at Pure London

Order writing show

Pure London is an order writing tradeshow with over 82% of our visitors either directly responsible or influential in purchasing decisions. 52% of visitors intend to spend more than a quarter of their annual budget with brands they meet at Pure London.

Brand Visibility

Our bold multichannel marketing and engagement campaign will present new platforms for visibility through Lookbooks, Direct Mail, Email, Social and our image-led website, attracting highly engaged, high-spending buying audiences on the lead up to and after the show.

Stay connected and join the conversation hashPureLondon

Sponsors & Partners

  • Absolutely Magzines
  • Attire
  • Boutique
  • British Jewellery 2
  • Collezioni
  • Design Trends
  • drapers branded
  • Fab branded
  • fashion
  • Fashion Jobs
  • Fashion Network
  • Fashion Square
  • Fashion United
  • FMAG
  • Footwear bradned
  • Hermes
  • IFRA
  • It's Tommy Lee
  • Outlimb
  • Schuhkurier
  • Squaremeal
  • Step
  • The industry
  • The-Local-Art-Scene
  • Total Brand Licensing
  • Uber
  • WGSN