Welcome

Pamela Shiffer

What’s been happening?

The Pure insiders team have been out and about talking to the fashion industry. We’ve stories from retailers, brands, news articles and blogs from hot fashion bloggers. 

Read stories

Get the look with the Lookbooks

LookBook

We know you love discovering new brands, therefore we’ve made it easy for you by creating monthly LookBooks of all the new brands that have signed up to showcase at Pure London. 

Check them out

Fashion Hangouts

#Purehangouts

Catch-up and join Pure London’s hangouts where we chat with exciting retailers, Bloggers and Vloggers making waves in the industry, benefit from great free advice, tips and key do’s and don’ts.

Join the next hangout

Sponsors & Partners

  • Attire
  • boutique branded
  • CHOUQUETTE
  • Collezioni
  • Dolce
  • drapers branded
  • Euromonitor International
  • Fab branded
  • fashion
  • Fashion Square
  • Fashion textiles branded
  • Fashion United
  • FJOBS
  • FMAG
  • Footwear bradned
  • Hermes
  • HOUSE OF SOLO
  • IFRA
  • Outlimb
  • Rollacoaster
  • Schuhkurier
  • Step
  • The industry
  • The-Local-Art-Scene
  • Total Brand Licensing
  • Uber
  • WGSN branded
  • Wonderland