Pure London | Olympia London, 23 - 25 July 2017 - The UK's premier fashion leading event.

Pure London, 23 - 25 July 2017, Olympia London

Welcome to Pure London SS18

The UK’s most anticipated fashion trade show event. As the Spring/Summer season fast approaches, we’re getting ready to welcome you back for another edition full of inspiration, creativity and over 800 incredible brands.

Using the most innovative WGSN trends, we’ve created a fashion movement which ties together two fundamental ideas - the first being Oriental culture, the second being interplanetary travel. Join us as we embark upon a journey of exploring Oriental Futures.

"If buyers don't attend Pure London they will miss out on key trends, networking opportunities and interesting seminars. " 

Roxanne Carr, Business owner | Aspiring

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House of Solo

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