Logo Pure

Logo Pure

The UK's premier fashion event


Discover the most directional brands in fashion, footwear and accessories.

Pure London is the UK’s most dynamic fashion and footwear gathering, where over 600 exclusive premium brands, emerging designers and market-leading labels reveal their anticipated Spring/Summer 16 collections. Get ready for a journey of inspiration with catwalks, trends and retail insights – all the right connections to power your business all year round!

What’s On

  • Pure Premium
    • Coveted designer pieces, distinctive brands and diffusion collections
  • Allure
    • Effortlessly elegant daytime, evening, resort and occasion wear
  • Spirit
    • Up-to-the-minute young fashion and individual street style
  • Footwear
    • An eclectic host of niche international brands with NEW Premium Footwear showcase
  • Premium Footwear
    • An exceptional new concept showcase of international, premium footwear brands and designers
  • Accessories
    • Must-have collections featuring Premium Accessories, Pure Rocks and Emerging Brands
  • Aspire
    • The latest collections from some of the biggest names in British and international fashion.
  • Retail Shop
    • Solutions for every facet of your business, online to in-store and logistics.

Watch the best bits from February's show

Join the Conversation

Getting there

Olympia London

Hammersmith Road, Kensington, London W14 8UX

Sponsors & Partners

  • Boutique
  • Drapers
  • Fab
  • Footwear Today
  • WGSN

Get your free ticket