23 May 2023

Top Reasons to attend Pure London x JATC

Pure London catwalk show

Pure London x JATC provides an exceptional opportunity for fashion retailers to connect with industry experts, discover new trends, and expand their network of partners and suppliers. In this article, we will explore the top reasons why fashion retailers should prioritise attending this event.


  1. Deep Dive into Womenswear Trends

Pure London’s x JATC womenswear offers a comprehensive overview of the latest fashion trends and style. It’s a great way of staying updated on evolving customer preferences, explore emerging brands, and align your inventory with current market demands. Live talks from retail experts provide valuable insights into consumer behaviour, marketing strategies, and merchandising tactics, empowering retailers to make informed decisions and offer a compelling selection of women's fashion.


  1. Discover New Shoe and Accessory Collections

Shoes are a crucial component of any fashion retailer's inventory. Our shoe and accessories destination provides an ideal platform to explore new collections, materials, and designs plus innovative accessories such as handbags, belts, scarves, and more. You’ll be able to discover emerging brands, evaluate quality and comfort, and identify unique products that will resonate with your own customers.


  1. Explore the Latest Accessories

Accessories play a vital role in completing an outfit and enhancing a customer's personal style. Our accessories destination at Pure London x JATC allows fashion retailers to discover innovative accessories such as handbags, belts, scarves, and more. You can connect with exciting accessory brands, assess the quality and craftsmanship of their products, and select pieces that complement you existing clothing offerings.


  1. Embrace Sustainability in Fashion

Sustainable fashion is more and more important for consumers, who increasingly prioritise environmentally friendly and ethically produced clothing. Pure London x JATC’s sustainable destination allows retailers to explore eco-friendly brands, discover innovative materials and production methods, and align their business with sustainable practices. Live talks by sustainability experts offer valuable guidance on incorporating ethical fashion into retail strategies, implementing responsible sourcing practices, and effectively communicating sustainability initiatives to customers. For further information about meeting the growing demand for eco-conscious products and differentiate yourself in the market, you’re welcome to download our Sustainability Toolkit.


  1. Uncover Unique Jewellery Collections

Jewellery holds a special place in the fashion industry, offering a means of self-expression and personal adornment. Our dedicated jewellery area provides a platform for retailers to discover exquisite collections, unique designs, and skilled artisans. You can connect with amazing jewellery brands, assess the quality and craftsmanship of their pieces, and curate a diverse range of jewellery options for your customers.


  1. Embrace the Pop Culture Phenomenon

Pop culture has a significant influence on fashion trends and consumer behaviour. Inspired by pop culture, this destination offers a diverse selection of streetwear, gender fluid collections, vintage labels and tech infused pieces. You’ll be able to discover products that resonate with popular trends and fandoms and explore merchandise collaborations.


  1. Explore the latest Menswear Styles

Returning to Pure London, Just Around the Corner reintroduces a menswear sector. Menswear is an essential part of your next fashion edit. From sophisticated formal wear to comfy casual and sportswear, shop the innovative designs leading the latest menswear trends.


  1. Indulge in Beauty & Lifestyle Products 

The new must-visit Beauty and Lifestyle destination is home to innovative brands presenting a broad range of product collections including beauty, candles, fragrance, grooming, homeware, skincare, and wellness. This destination is a natural synergy to compliment buyers fashion collections


  1. Network with Industry Experts whilst Gaining Competitive Insights

Pure London x JATC’s live seminars programme offers invaluable networking opportunities for fashion retailers. We bring together industry experts, influencers, designers, and fellow retailers, creating a vibrant environment for connecting and collaborating. Engaging in conversations with retail experts and brand representatives can lead to valuable partnerships, collaborations, and mentorships. You can gain valuable competitive insights by observing competitor strategies, exploring new technologies and innovations, and attending educational sessions led by retail experts.


  1. Making Connections to Stay Inspired and Motivated 

Pure London x JATC offers an excellent opportunity for fashion retailers to connect with potential business partners both UK based and internationally. New connections are undoubtedly a source of inspiration and motivation for fashion brands and retailers. Witnessing the creativity, innovation, and passion of industry experts and exhibitors can ignite new ideas, encourage out-of-the-box thinking, and fuel entrepreneurial spirit. The diverse range of products, discussions, and experiences at Pure London x JATC invigorate all those who attend the show, encouraging them to strive for excellence, embrace new opportunities, and continuously evolve their businesses.

You’ll be able to find high-quality products, negotiate favourable terms, and build strong business relationships. It’s also a great way of establishing efficient partnerships.


Register to attend, at our first combined show, 11-13 February 2024, Olympia London. Embark on a transformative journey through the world of fashion, all under one roof, Pure London x JATC.


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