Pure London Blog

Pure London Blog

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  • As we start to edge closer to the upcoming edition of Pure London, these are the ways to get your pre-show marketing working at its best.

  • From big name brands to exciting industry-leading independents, Pure London is a must-visit trade show for fashion buyers from across the UK and the rest of the world.
  • 4 reasons to exhibit at Pure Origin

    11 Nov 2019 Emma Wilder
    Get involved in this season's edition of Pure Origin and discover a world of fashion under one central London roof., 
  • As consumers are ever on the hunt for convenience digital real estate has become an increasingly important asset to fashion brands and retailers alike.
  • Pure Origin expanding into the luxury fashion market with the launch of Origin LUX at the next edition.
  • In a world where new boundaries are drawn every day, it’s time to break free from the limits.

  • Discover your place at Pure London's Festival of Fashion this February. 
  • In a move designed to create a wider offering across the active and loungewear sectors, leading festival of fashion Pure London will launch Pure Body at the February 2020 show.

  • Style tribe membership goes beyond getting on board with the latest style trends; it is a way to mark affinity to and identification with a subcultural group with a shared set of interests and values. As this sense of tribalism continues to mark fashion as we know it today, I thought it was high time we took a look at some of the most recognisable style tribes.
  • Get a sneak peek at some of the trends you’ll be seeing at Pure London this season, with the top picks from Fashion Week in Europe.

  • Owners of the UK’s leading fashion trade shows Pure London, Jacket Required, Moda and Scoop, ITE Group plc is pleased to announce its change of name and new brand identity to Hyve Group plc.
  • It’s always a privilege to welcome some of fashion’s biggest names through the doors of Pure London and Pure Origin. I was lucky enough to meet with Harrods Express Tailor Zoe Anne Jones, to find out a little more about what she does and why Pure London and Pure Origin are such must-attend shows.

  • Both in terms of industry growth and exciting innovation, the kidswear sector has been busy with the business of growing up. Fresh from Bubble at Pure this July, here’s what we’ve been seeing in the kidswear sector…
  • From indies to department stores and everyone in between, Pure London attracts some of the country’s top buyers each and every season. SS20 proved no exception, with some of the most exciting names in fashion joining us for three-days of insight and inspiration. 

    • ITE Group study shows 66% of retail industry believes it will take three years or more to become truly sustainable
    • 73% of retailers have made sustainability changes to their operations
    • Retailers want to increase their sustainable products by a third by the end of 2020
  • Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show.
  • Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show. 
  • Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show.

  • Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show.

  • London’s leading festival of fashion, Pure London at Olympia London has showcased the bold and the brave new collections from fashion’s favourite brands and celebrity designers, alongside thoughtful and insightful talks, inspirational catwalk shows and trend presentations.

  • The UK Fashion, Textiles and Technology industry lacks strong data and compelling evidence compared to other creative sectors regarding existing R&D initiatives, opportunities for business growth and ...
  • The edit SS20: Pure Conscious

    19 Jul 2019 Emma Wilder
    From the Power of One campaign, to our pledge to cut down on single use plastics, Pure London is nothing if not dedicated to championing a greener future for fashion.
  • Pure Presents... NIKKIE

    16 Jul 2019 Emma Wilder
    Dutch brand NIKKIE present their Selected by Kate Moss collection at Pure London this season. 
  • With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show.

  • Newsletter #9 | New season, new pledges

    13 Jul 2019 Emma Wilder

    With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show.

  • With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show.

  • With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show.

  • Pure Presents… Just To Say… London

    12 Jul 2019 Emma Wilder

    Pure is proud to present up and coming occasionwear brand Just To Say… London. I sat down with the brand’s founder and friend of the show Daniel Miller to find out more about this exciting new label.

  • Find out what marketing expert Alison Bringé will be speaking about at Pure London SS20.

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