Pure London Blog

Changing retail and digital landscapes have blurred the boundaries between fashion and lifestyle, so naturally, we thought we’d investigate why.

Q1. Why has it been important for Brodie to be sustainable? A: From an ethical standpoint first and for most, it is important we do our bit for the environment, and we are all doing something no matte ...

Since the digital retail revolution is showing no signs of slowing down, we thought we’d look into the role fashion subscription services play, as well as the challenges they face…

Amorphous shapes and free-flowing lines have become commonplace within fashion collections and gallery walls alike, as consumers look to mix and match to express their individuality.

As retail prepares to reopen across the UK, here are some of our top tips. 

Following their appearance at February's Fashion Together, we sat down with Tulip Creations to find out more about their company. 

Following our insightful panel, chaired by Drapers’ Kirsty McGregor, at Fashion Together, we’ve been inspired to learn from businesses already making a difference and take a look at just how the fashi ...

We the Trend Atelier Community believe future forecasting is a gateway to critical decision making. We need this skill as a global collective more than ever, for the greater good of the planet & the p ...

   

As part of our March 2021 newsletter takeover with the Trend Atelier community founded by Fashion Futurist Geraldine Wharry, we unpack their 2021 future trend theme “The Biggest Innovation is Philosop ...

If one had told me in the late 90s when I graduated from design school I would be leading a global community, teaching and focused on long term futures, I would not have believed it. But today I am mo ...

Find out what the 2021 Spring Budget means for retailers. 

Discover the Taiwanese exhibitors joining the line up at Fashion Together. 

Find out which collections our editor is loving ahead of Fashion Together. 

The Hyve fashion family would be incomplete without the wealth of inspiring retailers who make our community what it is. For this reason, we want to shine a spotlight on some of our favourite retailer ...

Take a look at some of the industry trends that have been affected by the lockdown. 

We caught up with Cally Russell to get to know him better ahead of Fashion Together.

Brodie are a distinctive British brand known for their luxurious cashmere and cotton silk pieces. With roots in the heart of Yorkshire, Brodie Cashmere are a family-owned business that has taken the c ...

Hyve Group will relaunch the Fashion Together virtual forum for February 2021 Fashion Together will offer a first look at the very latest collections for AW21/22 Exclusive content will include appeara ...

We caught up with SABINNA founder, Sabinna Rachimova, to get to know her better ahead of Fashion Together.

As the 1st January 2021 deadline draws ever nearer, we’ve created this handy checklist to help you ensure your business is as prepared as possible for the new Brexit trading rules.

The Department for International Trade has released a series of new regulations outlining how trade must be conducted between the UK and the EU from 1st January 2021. Of course, these new rules are co ...

The Brexit experts at ResilienceHelp.com share some of their insights into exporting into the EU after 1st January 2021. 

The Brexit experts at ResilienceHelp.com share some of their insights into how retailers can audit their supply chain to ensure business continuity into 2021. 

In the coming weeks we will be outlining some of the key rules and regulations to help you understand exactly what Brexit will mean for your business.

In the ever evolving world of digital marketing, the experts at Style Up Social Academy have a few top tips to help you boost social media sales. 

In the coming weeks we will be outlining some of the key rules and regulations to help you understand exactly what Brexit will mean for your business.

In the last few months, conversations surrounding diversity and inclusivity have become particularly prevalent. Geopolitical issues and social movements including the US election, Black Lives Matter, ...

Find out how you can develop a PR campaign that's truly one of a kind with Boss Your PR founder, Fiona Minett. 

Pure London and Scoop to run as a virtual forum Fashion Together virtual forum will return on 23rd February 2021 Pure London and Scoop will return to London in September 2021