Pure London Blog

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  • Levi’s and the upcycling era

    31 May 2018 Nelly Gergi
    For the July show, Pure Origin will introduce a focus on the denim industry and the way brands continue to look for alternative ways to make denim more sustainable, from new materials through to new processes being developed to help reduce water wastage. In preparation, I look in to the upcycling trend, and how denim giant Levi’s continues to stay relevant through their endless vintage stock.
  • Keynote exclusive: Caryn Franklin

    29 May 2018 Pure London

    Caryn Franklin MBE, former fashion editor and co-editor of i-D Magazine and prime-time BBC TV presenter, is a multi-platform broadcaster, fashion and identity commentator and activist. 

  • As we all recover from this weekend’s wedding fever, our feeds continue to be covered in images turned memes from what might have been the most anticipated royal wedding yet, but think we can all agree on that it wasn’t just a royal wedding, but a nod to the future, to feminism and to women all over the world. But let’s talk about the dresses, shall we?
  • No longer do we have to produce fabrics, yarns and leathers in the same conventional ways we have in the past. With new technology’s emerging and the industry pushing funding into innovation in raw materials, the future use of Petroleum-based polymers, toxic processes and non-renewable materials will be something of the past.
  • Recycled fibre from plastic waste for the textile industry is becoming more available than ever as the UN’s #CleanSeas campaign, Plastic Oceans, Surfers against sewage and Greenpeace campaigns amongst many continue to bring awareness of world-wide plastic waste and its impact on our oceans, food chains and us.
  • The new kid on the block: Lace & Beads

    16 May 2018 Nelly Gergi
    Meet Pure London’s newest recruit for SS19, Lace & Beads. Based in London, the brand’s focus is to make occasion wear accessible to the wider market – without compromising on quality. Read the full interview here.
  • The Met Gala 2018

    08 May 2018 Nelly Gergi

    Every year, the first Monday in May, The Metropolitan Museum of Art in New York host a fundraising gala we all know and love as The Met Gala. It’s one of the most important and prestigious events in the fashion calendar as it marks the grand opening of the annual fashion exhibition which is hosted at the museum.

    This year invited to an incredible mix of designer show pieces, from Fancy Pope to gothic lace and godly gold.

  • Central Saint Martins is the home of some of the best British designers – from Phoebe Philo, Stella McCartney and Craig Green. It’s a place where creativity is encouraged and where a neutral opinion doesn’t exist.
  • London’s biggest festival of fashion, Pure London, continues to expand with the launch of PURE KID, a new edited curation of kid’s fashion, footwear, accessories and maternity collections.

  • The V&A: Fashioned from Nature

    26 Apr 2018 Nelly Gergi

     What does the Gucci Garden and a 17th Century couture dress have in common? They both look to nature for inspiration.

    Fashioned From Nature is the new exhibition at the V&A that will make you think twice about where and what you shop. Read the full article here.

  • Coachella might have closed its doors on Sunday, but it officially opened festival season.
  • New for Pure London SS19

    17 Apr 2018 Nelly Gergi
    As we get closer to our SS19 show, Pure London already has a great line-up of new brands you need to watch, including everything from London based streetwear to premium shawls from Amsterdam and made-to-order knits.
  • Pure Origin is constantly evolving and our list of exhibiting manufacturers and fabric suppliers continues to grow. For the July show, we’re also very excited to introduce our first Textile Designer, Milena Zdravkova.
  • The art of Visual Merchandising

    11 Apr 2018 Nelly Gergi
    Visual merchandising can be tricky even for the most experienced retailer. As a store owner you want to show off all your best pieces, but how do you find the right mix? Read the interview with Luxury Visual Merchandiser Joseph Larkowsky. 
  • Sonia Perfetti, editor-in-charge of Collezioni Donna and Collezioni Haute Couture and co-editor of New(s)tyle Collezioni Donna/Accessori/Trends, summarises the womenswear trends for the Spring/Summer 2018 season by answering a number of questions by Peppe Orrù, London Contributing Editor, Collezioni.
  • The show’s managing director explains why she launched Pure Origin, and gives her take on the direction of the market. 
  • The future is closer than you’d think, as a new wave of robotics and artificial intelligence (AI) begins to emerge in every sector from healthcare to security. 
  • The autumn 18 edition of trade show Pure London was bustling with buyers in the main hall, and new sections added interest.
  • Find out what inspires Sophia, her most memorable fashion memory and more in our 60 second interview with Sophia from Sophia Alexia.
  • Read our 60 second interview with Jordan & Lauren from Rainbeau Curves where they find inspiration for their collection, most memorable fashion moment and what London means to them in three words…
  • 60 seconds with Setre

    05 Feb 2018
    Read our 60 second interview with Alphan from Setre to hear what London means to them, where in London they like to shop and more…
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