Pure London Blog

Pure London Blog

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  • From indies to department stores and everyone in between, Pure London attracts some of the country’s top buyers each and every season. SS20 proved no exception, with some of the most exciting names in fashion joining us for three-days of insight and inspiration. 

    • ITE Group study shows 66% of retail industry believes it will take three years or more to become truly sustainable
    • 73% of retailers have made sustainability changes to their operations
    • Retailers want to increase their sustainable products by a third by the end of 2020
  • Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show.

  • London’s leading festival of fashion, Pure London at Olympia London has showcased the bold and the brave new collections from fashion’s favourite brands and celebrity designers, alongside thoughtful and insightful talks, inspirational catwalk shows and trend presentations.

  • Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show.
  • Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show. 
  • Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show.

  • The edit SS20: Pure Conscious

    19 Jul 2019 Emma Wilder
    From the Power of One campaign, to our pledge to cut down on single use plastics, Pure London is nothing if not dedicated to championing a greener future for fashion.
  • The UK Fashion, Textiles and Technology industry lacks strong data and compelling evidence compared to other creative sectors regarding existing R&D initiatives, opportunities for business growth and ...
  • Pure Presents... NIKKIE

    16 Jul 2019 Emma Wilder
    Dutch brand NIKKIE present their Selected by Kate Moss collection at Pure London this season. 
  • It is impossible to deny the impact of the fashion industry on the environment.
  • With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show.

  • With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show.

  • Newsletter #9 | New season, new pledges

    13 Jul 2019 Emma Wilder

    With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show.

  • With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show.

  • Pure Presents… Just To Say… London

    12 Jul 2019 Emma Wilder

    Pure is proud to present up and coming occasionwear brand Just To Say… London. I sat down with the brand’s founder and friend of the show Daniel Miller to find out more about this exciting new label.

  • Find out what marketing expert Alison Bringé will be speaking about at Pure London SS20.
  • I spoke to ageism trailblazer Jacynth Bassett ahead of her appearance on the Future Stage at Pure London SS20. 
  • Guest Blog | The growth of linen in womenswear

    08 Jul 2019 FashionUnited & EDITED
    What can we expect for linen in Spring/Summer 2019?
  • Pure Presents... Mandarin Silk

    04 Jul 2019 Emma Wilder
    Ahead of Pure Origin’s July showcase, I sat down with Rose at Mandarin Silk to find out more about this leading fabric supplier.
  • Have you always wanted to start a t-shirt business? After visiting Pure Origin in February, Tara Knowles is now up and running with her clothing line 'Great Days Only' to spread positivity worldwide.

  • Pure London has partnered with world class forecasting service Unique Style Platform to deliver the trend drivers of SS20.

  • Pure Presents... Valentina Poltronieri

    03 Jul 2019 Emma Wilder
    Valentina Poltronieri’s eponymous fashion label may only be two years old, but the young brand is already making a splash in the industry.
  • Pure Presents… VINNIA

    02 Jul 2019 Emma Wilder
    Get the lowdown on sustainable swimwear from VINNIA founder Anasatsiia Sutula. Don't miss them at Pure London SS20. 
  • Pure Presents... East and Silk

    01 Jul 2019 Emma Wilder
    Making their debut appearance at Pure Origin, it’s a pleasure to bring you a look into the world of fabric supplier East and Silk.
  • Find out what happened when Lucy spoke to Gabrielle Urquhart, co-founder of body positive swimwear brand In'A'Seashell. 
  • Pure Presents... Fay Bijoux

    27 Jun 2019 Emma Wilder
    In the world of fashion, it’s a well-known fact that the right accessories can transform any outfit. Our jewellery provides an outlet for our own personal expression, making even the plainest outfit t ...
  • While retail sales are plummeting, independent retail stores are on the rise. The evolution of the UK high street is upon us, and independent retailers are leading the way.

  • Pure Presents... Imani Kids

    26 Jun 2019 Emma Wilder
    Joining the Bubble at Pure line up all the way from Nigeria, it’s a pleasure to introduce Imani Kids. Inspired by her own daughter, founder Jumoke Alaka injects her designs with a sense of fun and vib ...

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