The UK Fashion, Textiles and Technology industry lacks strong data and compelling evidence compared to other creative sectors regarding existing R&D initiatives, opportunities for business growth and ...

From the Power of One campaign, to our pledge to cut down on single use plastics, Pure London is nothing if not dedicated to championing a greener future for fashion.

Dutch brand NIKKIE present their Selected by Kate Moss collection at Pure London this season. 

It is impossible to deny the impact of the fashion industry on the environment.

With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show.

With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show.

With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show.

With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show.

Pure is proud to present up and coming occasionwear brand Just To Say… London. I sat down with the brand’s founder and friend of the show Daniel Miller to find out more about this exciting new label.

Find out what marketing expert Alison Bringé will be speaking about at Pure London SS20.

I spoke to ageism trailblazer Jacynth Bassett ahead of her appearance on the Future Stage at Pure London SS20. 

What can we expect for linen in Spring/Summer 2019?

Ahead of Pure Origin’s July showcase, I sat down with Rose at Mandarin Silk to find out more about this leading fabric supplier.

Have you always wanted to start a t-shirt business? After visiting Pure Origin in February, Tara Knowles is now up and running with her clothing line 'Great Days Only' to spread positivity worldwide.

Pure London has partnered with world class forecasting service Unique Style Platform to deliver the trend drivers of SS20.

Valentina Poltronieri’s eponymous fashion label may only be two years old, but the young brand is already making a splash in the industry.

Get the lowdown on sustainable swimwear from VINNIA founder Anasatsiia Sutula. Don't miss them at Pure London SS20. 

Making their debut appearance at Pure Origin, it’s a pleasure to bring you a look into the world of fabric supplier East and Silk.

Find out what happened when Lucy spoke to Gabrielle Urquhart, co-founder of body positive swimwear brand In'A'Seashell. 

In the world of fashion, it’s a well-known fact that the right accessories can transform any outfit. Our jewellery provides an outlet for our own personal expression, making even the plainest outfit t ...

While retail sales are plummeting, independent retail stores are on the rise. The evolution of the UK high street is upon us, and independent retailers are leading the way.

Joining the Bubble at Pure line up all the way from Nigeria, it’s a pleasure to introduce Imani Kids. Inspired by her own daughter, founder Jumoke Alaka injects her designs with a sense of fun and vib ...

Meet Carla Testino, creator of Sideral, to hear how she's making a difference in fashion. 

As technology finds footholds in pretty much every industry, I thought I’d break down the tech that's driving fashion forward right now. 

“We don’t change the elements. We adapt to them”. Meet Didriksons ahead of Pure London SS20. 

Meet Dan Whytock, founder of Down Your High Street.

Patrick Grant and Brigitte Stepputtis will take to the Main Stage at Pure London SS20. 

Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to give you a taste of what’s to come at Pure Origin in July.

Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to give you a taste of what’s to come at Pure Origin in July.

Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to give you a taste of what’s to come at Pure Origin in July.