Pure London Blog

Pure London Blog

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  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Olena from GussevaKids…
  • Jane Kellock, the creative director of Unique Style Platform will talk through the four key macro trends that define Autumn/Winter 20/21.
  • Pure Origin, the new home for international garment, fabric and supply chain sourcing, will put the spotlight on Turkey at the next show from 9th – 11th February 2020.
  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Nunzia from Fattifatty…
  • Spotlight... Lacoste

    04 Feb 2020 Emma Wilder
    Find out more about the world-renowned brand, Lacoste, as they prepare to join the Pure London AW20/21 line-up. 
  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Iryna Kokhana from Chereshnivska
  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Jasmijn Schutten from Religion…
  • Pure London continues its commitment to disrupt the fashion industry with the new Power of One Exhibitor Programme and partnership with the Conscious Fashion Campaign. 
  • With Pure London less than one week away, it's high time we got to know this season's keynote. 
  • Dame Zandra Rhodes, Kate Thornton, Patrick McDowell, Lauren Bravo and many more confirmed
  • Guest Blog: Make sustainable connections at Pure London and Pure Origin

    31 Jan 2020 Kirsty McGregor, Editor at Drapers
    In the two years since Pure Origin launched, attitudes to sustainability have transformed. 
  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Nataliya Heysun from JEISONI.
  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Sara Nelmes from MerinoSnug. 
  • The perfect outfit’s just not the perfect outfit without the right accessories, so I’ve picked a few of the names adding a little something extra to Pure London AW20/21.
  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show.  
  • We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Gemma founder of The Little Trend Book.
  • Pure London has launched Pure Match, an intelligent matchmaking platform designed to optimise the customer journey before, during and after the seasonal show.
  • Guest Blog: The truthful brand

    27 Jan 2020 Bukola Dagiloke, Global Fashion Marketplace
    The number one reason successful fashion brands of the future will focus on sustainability to ensure dominance that lasts a lifetime.
  • Editor’s Choice: Pure Conscious

    23 Jan 2020 Emma Wilder
    Since 2018, Pure Conscious has provided a space for ethical and sustainable brands making a difference in the fashion industry. Find out who's on the line-up for AW20/21.
  • We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Yantai Hero State Co. Ltd.
  • We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Xiamen Kingland Co.
  • The Festival of Fashion is truly international, bringing in visitors from every corner of the world. I spoke to three of them to find out more about where they come from and why they're joining us thi ...
  • Ahead of Pure London’s AW20/21 edition, I sat down with Mehrdad Shojaie, co-founder of London accessories brand Nour London, to shine the spotlight on their stunning collections and learn a bit more a ...
  • In the advent of the designer’s 90th birthday, I was privileged to sit down with one of Dame Mary’s close colleagues Heather Tilbury, who was a Director of the brand, to get a glimpse into the illustr ...
  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Karen Gundelwein from number K.
  • Pure Origin welcomes 16 leading tech companies including Worldpay, Moxtra and Kornit Digital to the new strategically expanded Tech & Innovation section.
  • Editor's Choice: womenswear

    14 Jan 2020 Emma Wilder
    Pure London is well known as a leading UK destination for womenswear buyers. To celebrate our largest sector, I’ve chosen five of my favourite womenswear brands who’ll be joining us at Olympia London ...
  • We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the February edition. Meet Ningbo Bridger Power Imp. and Exp. Co.
  • Pure Origin offers access to the full fashion supply chain, answering every need from concept through to finished collection. As the UK’s leading fashion trade show, the Festival of Fashion provides a ...
  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Megan from Nette Rose. 

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