Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Our Event Director, Gloria Sandrucci talks with Cameron Saul, CEO & Creative Director of #TOGETHERBAND by BOTTLETOP about the Pure London X BOTTLETOP Partnership and the impacts of driving sustainable ... -
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Pure London, the UK’s largest festival of fashion, demonstrates their commitment to fostering emerging talent and supporting the next generation of fashion innovators by partnering with Graduate Fashi ... -
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Time is of the essence when attending a fashion trade show. How can you make the most of it to grow your business? Find out all you need to know with our guests: Beryl Amar-Aigbe is the CEO of Story L ... -
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In an industry characterised by fierce competition and ever-changing consumer preferences, it is crucial for fashion brands to constantly innovate and adapt. Koral Ibrahim, Founder and Managing Direct ... -
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We spoke with George Davies, the renowned retail legend and the mastermind behind GWD, ahead of Pure London, where he will be our keynote speaker. With a career spanning over five decades, George Davi ... -
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In just two weeks’ time the next edition of Pure London, the UK’s largest Festival of Fashion, will take over the iconic Olympia London. -
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Pure London, the UK’s largest Festival of Fashion, has partnered with the Romanian Contemporary Jewellery Association (FRDVA) to showcase 24 Romanian fashion, footwear and jewellery brands including B ... -
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Pure London, the UK’s largest Festival of Fashion, has joined forces with #TOGETHERBAND by BOTTLETOP to champion sustainable fashion. -
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Pure London is the UK’s largest Festival of Fashion. It is a trade collective of global fashion designers, brands, buyers, creative minds and inspiring trends. -
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Pure London, the UK’s largest Festival of Fashion, has announced their exclusive content programme for the show’s return to the iconic Olympia London this July. -
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Traditional brick-and-mortar shops are facing challenging times. The retail landscape has undergone a remarkable transformation due to the pervasive influence of digital technology and shifting consum ... -
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With the increasing demand for sustainable fashion among consumers, retailers play a crucial role in curating conscious offerings for their clientele. In this article, we look into the sustainable fas ... -
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Pure London has announced retail legend George Davies as a keynote speaker headlining the content programme on Sunday 16th July at 1.30pm with a session titled In Conversation With George Davies, when ... -
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Generation Z, also known as Gen Z, is the demographic cohort born between the mid-1990s and the mid-2010s. This generation is known for its digital proficiency, social consciousness, and global perspe ... -
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Pure London x JATC provides an exceptional opportunity for fashion retailers to connect with industry experts, discover new trends, and expand their network of partners and suppliers. In this article, ... -
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Pure London, the UK’s largest festival of fashion, taking place from the 16th-18th July 2023 at the iconic Olympia London, is set to showcase a myriad of Greek fashion, accessory and jewellery brands ... -
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The UK’s largest festival of fashion Pure London has revealed a sensational line-up of resort wear brands who will be showcasing their latest collections -
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Pure London returns to Olympia London on the 16th – 18th July 2023 and will see the launch of a new destination POP which joins the existing Sustainable, Womenswear, Shoes, Accessories and Jewellery d ... -
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Pure London, the UK’s largest festival of fashion, taking place from the 16th-18th July 2023 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across Womenswear, A ... -
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Traditional retailers are developing omnichannel capabilities pioneered by their tech-first counterparts, investing in technology and innovation. Businesses with an elevated purpose and greater sustai ... -
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At a time when Selfridges is holding livestream shopping events and social media is becoming a favourite marketplace for fashion, is your business making the most of this popular interactive experienc ... -
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RIXO's new 5,000 square foot flagship store is a prime example of experiential retail. It has a coffee kiosk and a beautifully designed cocktail bar where customers can enjoy the brand's experience. D ... -
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Pure London, the UK's largest festival of fashion, has revealed its Nature-Verse theme for the July 2023 show. Created in collaboration with the show’s trend agency partner Promostyl, Nature-Verse is ... -
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According to an in-depth research and analysis by the MBS Group and the British Retail Consortium, about Diversity and inclusion in UK retail, 91% of retailers have a D&I strategy, “but generally many ... -
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The retail industry keeps changing and so does the role of the fashion buyer. Helen Pritchard is one of the directors and co-owners of Elizabeth Rose, and the sole buyer for the shop, dedicating a lar ... -
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Much has been written about brand building, from creating a marketing strategy to grow your business to forming an emotional connection with your customers. But for many it’s still puzzling. How to bu ... -
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When it comes to recruitment, employee wellbeing is a key trend for this year. People not only look for a job, but a purpose, and it’s important to attract those who are the right fit for your busines ... -
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Opening day of Pure London, the UK’s leading fashion buying show, welcomed a host of buyers from across the UK including John Lewis, Gerrards, ASOS, White Feather, Evalucia, Chattertons, Iris, EQ Woma ... -
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Pure London, the UK’s leading fashion buying show, ended this afternoon following three days of showcases from international fashion brands trend-led, inspiring, and educational content. -
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Rachel Sheila Kan is a Sustainable Fashion Consultant and Founder of Circular Earth, that supports businesses to embrace circularity and move forward in their sustainability journey. In her live semin ...