Pure London Blog

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  • Activist and icon, Katharine Hamnett CBE created a stampede for her infamous Second Referendum Now and Fashion Hates Brexit slogan t-shirts as she gave them away for free to the audience after her talk at Pure London today.
  • In Conversation with Lucy Siegle on Monday 11th February at 12.30pm Leading festival of fashion, Pure London is delighted to welcome Chair of the Environmental Audit Committee (EAC) Mary Creagh MP to ...
  • With Pure London and Pure Origin just a few weeks away, we’re getting ready to celebrate some of the most exciting brands, designers, suppliers and manufacturers from around the world. In the run up t ...
  • When it comes to design, colour is so key – but why? Ahead of her appearance at Pure London AW19/20, I sat down with Abigail Bruce, Marketing Director at Pantone, to find out more about Pantone’s colo ...
  • Power of One being adopted across ITE Group’s portfolio of fashion and retail shows including the Spring and Autumn Fairs. Last year, festival of fashion Pure London launched the hallmark Power of One ...
  • It’s no secret; sustainability’s kind of a big deal in fashion right now. As big brands, designers and retailers step up to the eco-friendly plate, we thought we’d explore the topic a bit more and tak ...
  • The AW19/20 edition of the Pure London Purely Pure lookbook.
  • See the latest Turkish brands who will be showcasing their AW19-20 collections at Pure London
  • With Pure London and Pure Origin just a few weeks away, we’re getting ready to celebrate some of the most exciting brands, designers, suppliers and manufacturers from around the world.
  • With Pure London and Pure Origin just a few weeks away, we’re getting ready to celebrate some of the most exciting brands, designers, suppliers and manufacturers from around the world.
  • Can fast fashion go sustainable?

    24 Jan 2019 Emma Wilder
    If there’s one word that sums up the modern world, it’s “fast”. Food, entertainment, transport, fashion, all have one thing in common: today’s consumers want them all and they want them now. The mad r ...
  • Brands to watch: kidswear edition

    18 Jan 2019 Emma Wilder
    New year, new show section. We’re so excited to be launching Bubble at Pure, which promises to be one of the highlights of this season’s edition (and many more to come!) Like kids themselves, kidswear ...
  • How to: stay ahead in the fashion game

    16 Jan 2019 Emma Wilder
    It’s a cliché, but it’s true: the only constant is change. In our ever-evolving modern world, the fashion industry moves at an increasingly fast pace. For businesses large and small, keeping up with t ...
  • Brands to watch: Conscious edition

    14 Jan 2019 Emma Wilder
    There’s no doubt about it: conscious is cool right now. With issues of environmental friendliness, ethical working conditions and animal rights fresh on the lips of many in the industry right now, the ...
  • With a new season, comes new collections and the scene for the upcoming Jacket Required and Pure London shows has been set perfectly. This weekend (5th – 7th January), London Fashion Week Men’s showca ...
  • Between social media and the influence of smartphones, technology has changed the way customers shop. In a world where modern life seems synonymous with instant gratification, consumers are looking fo ...
  • 2018 in Fashion

    09 Jan 2019 Emma Wilder
    Like any creative industry, fashion invariably takes its cues from the world around it. In a year that has been eventful, to say the least, we take a look at what’s happened in the world of fashion as ...
  • Activist and icon, Katharine Hamnett CBE will take to the stage at festival of fashion Pure London to deliver a hard-hitting keynote speech about the fashion industry.
  • From political statements to planet-saving activism, there’s no doubt in our minds that fashion has the power to change the world. 
  • Cutting fashion’s carbon footprint

    21 Dec 2018 Emma Wilder
    From textile production to international shipping, it’s safe to say that much of the fashion industry’s carbon footprint isn’t small.
  • THE SHOW MUST GO ON

    20 Dec 2018

    Visitors to February’s fashion trade show Pure London will be treated to a re-edited layout and a surge of new British and international brands who have signed up to showcase their AW19/20 collections including Parka London, Lauren Vidal, MOS MOSH, Jolie Garance, Aggel Knitwear, and Jovani. Strongest growth from overseas brands comes from France, Turkey and Greece.

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