Pure London Blog

Pure London Blog

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  • Pure Presents... iDeal of Sweden

    14 Jun 2019 Emma Wilder

    In today’s digital world, tech’s gone fashionable. We sat down with Tony Limrick from Swedish brand iDeal of Sweden to find out more. 

  • Find out more about the launch of the all-new Pure Origin Korea and Morocco pavilions. 
  • Our Senior Marketing Executive, Lucy Green, had the pleasure of spending an afternoon with Henrietta founder and designer at H. Holderness. Find out what she had to say.
  • If there’s an upside to the accelerating retail closures, it’s the opportunity it presents for brands (large and small) to experiment and innovate with a pop-up.

  • The evolution of menswear

    10 Jun 2019 Emma Wilder
    Men’s fashion is something of a hot topic right now and with Pure London right around the corner, we're taking a menswear time trip...
  • The pace of change on British high streets is accelerating as some of the best-known retailers shrink before our eyes. For independent retailers, this brings both challenges and opportunities.

  • Meet Keely Stocker, Editor at Drapers, ahead of Pure London SS20. 
  • Pure Presents... Mayd in Chyna

    30 May 2019 Emma Wilder
    With sustainability at the forefront of everything they do, I couldn’t miss the opportunity to catch up with designer Teresa Perna, to hear the story of Mayd in Chyna.
  • The edit SS20: Bubble at Pure

    29 May 2019 Emma Wilder
    Take a look at some of our Bubble at Pure favourites. 
  • What is sustainable fashion?

    24 May 2019 Emma Wilder

    What actually is sustainable fashion? We've broken it down into a few key points to help you make sense of this broad category. 

     

  • Find out who'll be joining the line up at Bubble at Pure this season. 

     

  • Pure London partners: TheIndustry.fashion

    22 May 2019 TheIndustry.fashion
    Meet Antony Hawman and Lauretta Roberts, co-founders of TheIndustry.fashion. 
  • Introducing the Pure Origin catwalk

    22 May 2019 Emma Wilder
    Discover more about Pure Origin's unique trend-led catwalk. 
  • New faces at Pure London SS20

    20 May 2019 Emma Wilder

    Take a look at some of the new faces who’ll be joining us for Pure London SS20.

  • Newsletter #7: Menswear trends for SS20

    16 May 2019 Emma Wilder

    It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, let’s hear it for the boys.

  • Newsletter #7: The edit SS20: menswear

    16 May 2019 Emma Wilder

    It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, we’re hearing it for the boys.

  • It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, we’re hearing it for the boys.

  • As the Made in Britain label begins to reclaim its appeal, the future’s looking brighter for UK suppliers.
  • The edit SS20: womenswear

    08 May 2019 Emma Wilder
    With the Pure SS20 almost upon us, it’s time to meet a few of the womenswear brands who’ll be joining us at the show this season…
  • Each season, Pure Origin brings suppliers and manufacturers together with designers and buyers, providing access to the entire fashion supply chain under one central London roof. With Pure Origin’s Ju ...
  • The rise of the athleisure trend

    26 Apr 2019 Emma Wilder

    The London Marathon is this weekend and it's got me thinking about the place the athleisure trend holds in the high fashion collections of right now.

  • The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season.
  • The edit SS20: Pure London worldwide

    16 Apr 2019 Emma Wilder

    We might be a London show at heart, but there’s no doubt about the fact that Pure London has international appeal.

  • Today’s “60 seconds with” interview sees Amal Jana take the spotlight. Have a read as the founder of Afterlife Project talks all things London and gives us his fashion insights.
  • Taken from the April 2019 edition of EN, hear their interview with our UK Regional Director Julie Driscoll, about integrating Pure London into ITE’s fashion portfolio.

  • Meet the indies… Shelly Keeys, Ruskin

    10 Apr 2019 Emma Wilder
    The fact that we meet people every day and we can build relationships with our customers. That allows us to respond in a visceral way to what our customers really want.
  • Revolutionising leather tanning

    09 Apr 2019 Emma Wilder

    Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter.

  • Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter.

  • Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter.

  • Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter.

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