Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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The pandemic has changed the way we perceive and interact with technology. Many brands and retailers developed their online business exponentially during this period, which also led to tech fatigue. T ... -
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Many retailers struggle to keep up with the sustainability movement. Businesses need to consider ESG – short for Environmental, Social and Governance – a set of standards measuring their impact on soc ... -
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The pandemic has accelerated the transformation of the retail industry, physical stores move location much more frequently, and many businesses are using popups to test the market sometimes for only a ... -
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Many retailers face difficulties when navigating and managing their online presence. Selling digitally has many advantages, from being able to reach customers worldwide to minimizing the impact of ris ... -
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Many retailers find it difficult to navigate digital, from marketing budget allocation to social media platforms, and building websites. What's the best way to develop a strong online presence? Amy Ho ... -
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Learn all about key pieces and colours to buy for the upcoming season with Deryane Tadd, Founder and Owner of The Dressing Room. Find out what she has to say about the best way to drive footfall and b ... -
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There is definitely a buzz around the metaverse, from 3D stores to NFTs, the retail industry is venturing into this new ground to reach to consumers and increase sales, and not necessarily in cryptocu ... -
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Learn from Alan O'Neill, Managing Director of Kara Management, about how to cope with many issues affecting the retail industry. He spoke with our content editor, Lina Vaz, at Olympia during Pure Lond ... -
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Genia Mineeva is the founder of Been London, a sustainable fashion brand that uses recycled waste to produce stylish accessories. British Vogue named Been London as one of the most innovative fashio ... -
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Day two of London’s leading fashion buying show at Olympia, Pure London, mixed next season trends with a focus on authenticity and regenerative fashion. -
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Pure London, the UK’s leading fashion buying show, ended yesterday afternoon following three days of brisk business with Event Director Gloria Sandrucci setting out the vision for the future of fashio ... -
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Pure London, the UK’s leading fashion buying show, welcomed thousands of retailers from across the UK including Hoopers, Øst London, Jane Young, Agatha Boutique, McElhinneys, N Shelly, LilyRose Boutiq ... -
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Many retailers find it difficult to navigate social media and consider that it’s all about setting up weekly targets to achieve in terms of numbers of followers. But this is not necessarily the case. ... -
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Opening this Sunday, visitors to Pure London and Pure Origin at Olympia London will shop the world and discover a tantalising collection of British and global fashion designers, brands, and manufactur ... -
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It was really inspiring to hear from Arizona Muse, fashion model and environmentalist, and Dana Thomas, fashion journalist, author and contributing European sustainability editor at British Vogue. Bot ... -
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Pure London is back and it has been great to see Olympia buzzing with business activity. The catwalk shows, brought to you in partnership with Drapers magazine, offer exciting moments during the day, ... -
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Buyers and designers are always looking at colour trends to ensure they offer the right products at the right time. Purchasing decisions need to align with what customers want to buy. But how do you k ... -
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Pure London, the UK’s leading trade fashion buying event which takes over Olympia London from the 17th – 19th July 2022, has announced its full content programme including a styling session with ITV’s ... -
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Pure London, the UK’s leading trade fashion buying event taking place at Olympia, London from the 17th – 19th July 2022, offers an extensive international programme showcasing fashion collections from ... -
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According to McKinsey & Company, a global management consulting firm, “certain groups of talented individuals – in particular, people of colour – struggle to break into the [fashion] industry, and tho ... -
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Pure London, the UK’s leading trade fashion buying event which takes over Olympia London from the 17th – 19th July 2022, has announced model and activist Arizona Muse and Dana Thomas, author of Fashio ... -
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Pure London, the UK’s leading trade fashion buying event which takes over Olympia London from the 17th – 19th July 2022, has announced the participation of Regione Siciliana with a showcase of Sicilia ... -
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Brands and retailers of all sizes are launching new business models like recommerce and subscriptions to meet changing consumer preferences. Leaders from three innovative startups talk about their bus ... -
Businesses need to align with their customers’ core values around sustainability, such as care for our planet, fair working conditions across the whole supply chain and animal welfare. Annick Ireland ...
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Running parallel to the UK’s leading fashion retail event Pure London on the 17th – 19th July 22 at Olympia London, Pure Origin brings the fashion supply chain under one roof and this season announces ... -
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Pure Jewel is the new destination at Pure London, which is taking place at Olympia London from 17 to 19 July. Jewellery Outlook Editor, David Brough, came to our Hyve studio to host a panel discussion ... -
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Pure London, the UK’s leading and most unmissable trade fashion buying event which returns to Olympia London in July, is pleased to announce the appointment of Andrew Martyniuk as Head of Jewellery – ... -
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Pure London, the UK’s leading trade fashion buying event which returns to Olympia London on the 17th – 19th July 2022, has announced a trend agency partnership with international style agency Promosty ... -
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Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across womenswear, ... -
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On this episode, Lina Vaz, Content Editor at Hyve, talks to Charlotte Williams, a business consultant, and former Vice President of Content at Cannes Lions, an International Festival of Creativity and ...