Pure London Blog

Pure London Blog

  • The unstoppable power of social media

    15 Sep 2017 Barbara Santamaria, Journalist at FashionNetwork.com
    Digital is now ‘influencing’ a considerable 70% of all sales at Burberry, revealed the British luxury giant...
  • Retail is a risky business, particularly in the current economic climate. When I became editor of Attire Accessories...
  • The new kid on the block: Lace & Beads

    16 May 2018 Nelly Gergi
    Meet Pure London’s newest recruit for SS19, Lace & Beads. Based in London, the brand’s focus is to make occasion wear accessible to the wider market – without compromising on quality. Read the full interview here.
  • The Met Gala 2018

    08 May 2018 Nelly Gergi

    Every year, the first Monday in May, The Metropolitan Museum of Art in New York host a fundraising gala we all know and love as The Met Gala. It’s one of the most important and prestigious events in the fashion calendar as it marks the grand opening of the annual fashion exhibition which is hosted at the museum.

    This year invited to an incredible mix of designer show pieces, from Fancy Pope to gothic lace and godly gold.

  • Central Saint Martins is the home of some of the best British designers – from Phoebe Philo, Stella McCartney and Craig Green. It’s a place where creativity is encouraged and where a neutral opinion doesn’t exist.
  • The beauty of Athleisurewear

    15 Sep 2017 Alberto Caselli, editor in charge Sport & Street
    In recent times, a new trend has being making its way across the Atlantic. It originally started in  California, a land obsessed with fitness and all things related...
  • The art of Visual Merchandising

    11 Apr 2018 Nelly Gergi
    Visual merchandising can be tricky even for the most experienced retailer. As a store owner you want to show off all your best pieces, but how do you find the right mix? Read the interview with Luxury Visual Merchandiser Joseph Larkowsky. 
  • In a globalised, technology-driven world, where the consumer is king and trends move faster than ever...
  • Roberta Bindi, editor-in-charge of Collezioni Accessori and Collezioni Bambini and co-editor of New(s)tyle Collezioni Donna/Accessori/Trends, leads us into the labyrinthine world of accessories for the coming warmer  season by answering some questions by Peppe Orrù, London Contributing Editor, Collezioni.
  • Riding the pop-up wave

  • The future is closer than you’d think, as a new wave of robotics and artificial intelligence (AI) begins to emerge in every sector from healthcare to security. 
  • Recycled fibre from plastic waste for the textile industry is becoming more available than ever as the UN’s #CleanSeas campaign, Plastic Oceans, Surfers against sewage and Greenpeace campaigns amongst many continue to bring awareness of world-wide plastic waste and its impact on our oceans, food chains and us.
  • New for Pure London SS19

    17 Apr 2018 Nelly Gergi
    As we get closer to our SS19 show, Pure London already has a great line-up of new brands you need to watch, including everything from London based streetwear to premium shawls from Amsterdam and made-to-order knits.
  • As we all recover from this weekend’s wedding fever, our feeds continue to be covered in images turned memes from what might have been the most anticipated royal wedding yet, but think we can all agree on that it wasn’t just a royal wedding, but a nod to the future, to feminism and to women all over the world. But let’s talk about the dresses, shall we?
  • Pure Origin is constantly evolving and our list of exhibiting manufacturers and fabric suppliers continues to grow. For the July show, we’re also very excited to introduce our first Textile Designer, Milena Zdravkova.
  • London: the home of menswear

    14 Sep 2017 Melissa Wheeler
    Ever since the ‘boyfriend jean’ and the ‘boyfriend blazer’ entered fashion’s lexicon, menswear has been flexing its muscles.
  • Levi’s and the upcycling era

    31 May 2018 Nelly Gergi
    For the July show, Pure Origin will introduce a focus on the denim industry and the way brands continue to look for alternative ways to make denim more sustainable, from new materials through to new processes being developed to help reduce water wastage. In preparation, I look in to the upcycling trend, and how denim giant Levi’s continues to stay relevant through their endless vintage stock.
  • Keynote exclusive: Caryn Franklin

    29 May 2018 Pure London

    Caryn Franklin MBE, former fashion editor and co-editor of i-D Magazine and prime-time BBC TV presenter, is a multi-platform broadcaster, fashion and identity commentator and activist. 

  • Introducing Farrar Studios

    20 Jul 2018 Thea Speechley

    With the Pure Origin show just around the corner, I took the opportunity to find out more about our UK based exhibitor, Farrar Studios. Read the full interview here.

  • Although it is true that the winter season is usually less glamorous than the summer season, it must be admit...
  • It’s a recognised truth that trying to please too many people is rarely a good strategy.
  • Henry David Thoreau, the 19th-century counterculture...
  • With the increase in private label collections, impact of Brexit, the growth in sustainability and innovative materials and practices, and following a huge amount of market research we realised that we needed to offer a platform for the entire supply chain, from fabric to the finished brand.

  • No longer do we have to produce fabrics, yarns and leathers in the same conventional ways we have in the past. With new technology’s emerging and the industry pushing funding into innovation in raw materials, the future use of Petroleum-based polymers, toxic processes and non-renewable materials will be something of the past.
  • The autumn 18 edition of trade show Pure London was bustling with buyers in the main hall, and new sections added interest.
  • Over the last few years we have seen amazing progress in the field of tech, which has touched every aspect of the fashion supply chain and has also been integrated into wearable technology itself. The future is certainly here and fashion is embracing and integrating these developments in the most spectacular and exciting ways.
  • 60 seconds with Unisono

    07 Dec 2017 Pure London
    Read where Tomasz from Unisono finds inspiration for their collection...
  • Large statement necklaces and outlandish shoes are just some of the items of clothing that makes Linda from Textile Forum happy.
  • Find out what inspires Sophia, her most memorable fashion memory and more in our 60 second interview with Sophia from Sophia Alexia.
  • Read our 60 second interview with Loretta from Siah Howard to find out where she finds inspiration, her favourite British designer and what London means to her…

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