Pure London Blog

Pure London Blog

Loading
  • Pure Presents… Just To Say… London

    12 Jul 2019 Emma Wilder
    Pure is proud to present up and coming occasionwear brand Just To Say… London. I sat down with the brand’s founder and friend of the show Daniel Miller to find out more about this exciting new label.
  • Find out what marketing expert Alison Bringé will be speaking about at Pure London SS20.
  • I spoke to ageism trailblazer Jacynth Bassett ahead of her appearance on the Future Stage at Pure London SS20. 
  • Guest Blog | The growth of linen in womenswear

    08 Jul 2019 FashionUnited & EDITED
    What can we expect for linen in Spring/Summer 2019?
  • Pure Presents... Mandarin Silk

    04 Jul 2019 Emma Wilder
    Ahead of Pure Origin’s July showcase, I sat down with Rose at Mandarin Silk to find out more about this leading fabric supplier.
  • Have you always wanted to start a t-shirt business? After visiting Pure Origin in February, Tara Knowles is now up and running with her clothing line 'Great Days Only' to spread positivity worldwide.
  • Pure London has partnered with world class forecasting service Unique Style Platform to deliver the trend drivers of SS20.
  • Pure Presents... Valentina Poltronieri

    03 Jul 2019 Emma Wilder
    Valentina Poltronieri’s eponymous fashion label may only be two years old, but the young brand is already making a splash in the industry.
  • Pure Presents… VINNIA

    02 Jul 2019 Emma Wilder
    Get the lowdown on sustainable swimwear from VINNIA founder Anasatsiia Sutula. Don't miss them at Pure London SS20. 
  • Pure Presents... East and Silk

    01 Jul 2019 Emma Wilder
    Making their debut appearance at Pure Origin, it’s a pleasure to bring you a look into the world of fabric supplier East and Silk.
  • Find out what happened when Lucy spoke to Gabrielle Urquhart, co-founder of body positive swimwear brand In'A'Seashell. 
  • Pure Presents... Fay Bijoux

    27 Jun 2019 Emma Wilder
    In the world of fashion, it’s a well-known fact that the right accessories can transform any outfit. Our jewellery provides an outlet for our own personal expression, making even the plainest outfit t ...
  • While retail sales are plummeting, independent retail stores are on the rise. The evolution of the UK high street is upon us, and independent retailers are leading the way.
  • Pure Presents... Imani Kids

    26 Jun 2019 Emma Wilder
    Joining the Bubble at Pure line up all the way from Nigeria, it’s a pleasure to introduce Imani Kids. Inspired by her own daughter, founder Jumoke Alaka injects her designs with a sense of fun and vib ...
  • Pure Presents… Sideral

    25 Jun 2019 Emma Wilder
    Meet Carla Testino, creator of Sideral, to hear how she's making a difference in fashion. 
  • As technology finds footholds in pretty much every industry, I thought I’d break down the tech that's driving fashion forward right now. 
  • Meet Dan Whytock, founder of Down Your High Street.
  • Pure Presents… Didriksons

    19 Jun 2019 Emma Wilder
    “We don’t change the elements. We adapt to them”. Meet Didriksons ahead of Pure London SS20. 
  • Patrick Grant and Brigitte Stepputtis will take to the Main Stage at Pure London SS20. 
  • Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to ...
  • Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to ...
  • Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to ...
  • Pure Presents... iDeal of Sweden

    14 Jun 2019 Emma Wilder
    In today’s digital world, tech’s gone fashionable. We sat down with Tony Limrick from Swedish brand iDeal of Sweden to find out more. 
  • Find out more about the launch of the all-new Pure Origin Korea and Morocco pavilions. 
  • Our Senior Marketing Executive, Lucy Green, had the pleasure of spending an afternoon with Henrietta founder and designer at H. Holderness. Find out what she had to say.
  • If there’s an upside to the accelerating retail closures, it’s the opportunity it presents for brands (large and small) to experiment and innovate with a pop-up.
  • The evolution of menswear

    10 Jun 2019 Emma Wilder
    Men’s fashion is something of a hot topic right now and with Pure London right around the corner, we're taking a menswear time trip...
  • The pace of change on British high streets is accelerating as some of the best-known retailers shrink before our eyes. For independent retailers, this brings both challenges and opportunities.
  • Meet Keely Stocker, Editor at Drapers, ahead of Pure London SS20. 
  • Pure Presents... Mayd in Chyna

    30 May 2019 Emma Wilder
    With sustainability at the forefront of everything they do, I couldn’t miss the opportunity to catch up with designer Teresa Perna, to hear the story of Mayd in Chyna.

Newsletter Signup

Get all the insights delivered straight to your inbox
every month with the Pure London newsletter 

 

Sponsors and Partners