Pure London Blog

Pure London Blog

  • Pure London, the largest festival of fashion in London, is delighted to announce that children’s fashion trade show Bubble, is re-launching at Pure London for the February 2019 edition. Read the latest press release here.
  • MODA Gent moves to Pure London

    14 Sep 2018 Pure London

    Pure London, the largest festival of fashion in London, is pleased to announce that the menswear section of Moda, Moda Gent, will re-locate to Pure London and join the Pure Man line-up for the February 2019 show. Read the latest press release here.

  • Bold in its approach and unapologetic in its creativity, in 2019 Pure London’s Festival of Fashion will redefine disruption for the fashion community. In this time of uncertainty, Pure London’s aim is to act as an agent of change.
  • From emerging designers to premium brands, exciting menswear and adorable kidswear, the SS19 Post Show Guide is here to give you an abundance of inspiration. Get ready to rediscover the collections you may have missed.
  • Newsletter #3: Pure Origin

    20 Aug 2018 Nelly Gergi
    A lot has happened since we launched our sourcing show Pure Origin earlier this year in February. We promised to connect you with the entire world and indeed that’s exactly what we did. 
  • Newsletter #3: SS19 Wrap-up

    20 Aug 2018 Nelly Gergi
    Bringing you a little bit more this season, from our inspirational catwalks with a dedicated scene by Graduate Fashion Week to an incredible line-up of speakers, including social media it-girl Maya Jama and Fashion veteran Caryn Franklin to insightful content sessions. Read the full SS19 wrap-up here. 
  • Newsletter #3: Sustainability

    20 Aug 2018 Nelly Gergi
    Earlier this year, we launched our new Conscious sector as a nod to the future of sustainable fashion. Having brands such as People Tree, Zola Amour and Mud Jeans joining us for the first edition, we also partnered with Common Objective to ensure we deliver the best possible insight and brands and begin our journey towards a more sustainable direction. 
  • Introducing Farrar Studios

    20 Jul 2018 Thea Speechley

    With the Pure Origin show just around the corner, I took the opportunity to find out more about our UK based exhibitor, Farrar Studios. Read the full interview here.

  • Keynote exclusive: Maya Jama

    18 Jul 2018 Pure London

    Having joined the BBC Radio1 family only last year, Maya has recently been announced as their solo presenter for Fridays’ popular Breakfast Show and again on Saturdays’ primetime slot.

    For her keynote delivery at Pure London, Maya will be joined by Antonia O’Brien in a Q&A session where she will address fashion, diversity and everything in between.

  • Turkish Collections SS19

    17 Jul 2018 Pure London

    Bringing the newest products straight from Istanbul, view this exclusive preview of the latest collections from the Turkish brands showcasing at Pure London SS19. Browse the lookbook and find new favourites.

  • In conversation with Common Objective

    13 Jul 2018 Nelly Gergi
    Earlier this year, Pure London launched Pure Conscious together with Common Objective, and we have since then worked together to drive the conscious and sustainable thinking forward. I took the opportunity to speak to Qiulae Wong, the Head of Marketing to find out more about what they do. Read the full interview here.
  • Over the last few years we have seen amazing progress in the field of tech, which has touched every aspect of the fashion supply chain and has also been integrated into wearable technology itself. The future is certainly here and fashion is embracing and integrating these developments in the most spectacular and exciting ways.
  • Our SS19 edition of the Pure Inspiration LookBook is filled with inspiration, from emerging designers to premium brands and reimagined menswear. Get ready to find new favourites to add to your list.
  • Two weeks ago, Central Saint Martins hosted their Design Degree show which showcased projects from an endless list of very talented students. Within that, they had an installation of sustainable and innovative projects backed by Maison/0 Green Trail. I got the opportunity to speak to a few of the students about their projects, read about it here.
  • In conversation with Rajby

    02 Jul 2018 Thea Speechley
    With Fashion Revolution week still fresh in our minds and the question ‘who made my clothes?’ on our lips and Instagram feeds, we take pause and talk with some of this July’s raw material and garment producers. This week we caught up with Saud Saeed, The marketing manager at Rajby, read the full interview here.
  • Pure Origin is excited to introduce, Soko Chimica. Exhibiting within our denim sector this July, Soko Chimica is an Italian chemical production company that is changing the way we produce denim and I took the opportunity to speak to the Managing Director Matteo Urbini, read the full interview here.

  • Fibre to Fashion through a Digital Passport

    25 Jun 2018 Thea Speechley
    We take a look at how fashion brands can bring transparency, and traceability from fibre to finished garment within UK & offshore supply chains.
  • In conversation with Miguel Sousa

    18 Jun 2018 Thea Speechley
    Miguel Sousa is a garment supplier based in Portugal producing both outdoor & indoor clothing. We are excited to welcome them to Pure Origin this July. We caught up with the team to find out more about their company.
  • Ever wondered how you actually catch a buyer’s attention? I spoke to Asiya Durrani, luxury buyer and brand director for leading international fashion brands. She shared a few key tips on how to get noticed, but most importantly, what not to do.
  • In Conversation with: Taiwan

    07 Jun 2018 Nelly Gergi

    Whilst Taiwan might be known for its buzzing city life and incredible natural scenery, it’s also one of the leading manufacturing countries for synthesized materials used for athleisure wear.

    Pure Origin is excited to welcome the Taiwan Textile Federation to the July show and we took this opportunity to learn more. Read the full interview here.

  • Brands to watch: Menswear edition

    05 Jun 2018 Nelly Gergi

    With London Fashion Week: Men’s slowly creeping up on us, we look at the menswear brands you definitely shouldn’t miss at this season’s Pure Man in July. From minimalist Japanese tailoring and reimagined street wear to beachwear with fantastic prints and Scandinavian heritage, these are the brands to look out for at the Pure Man SS19 show.

  • The leading edge on sustainable insulation

    01 Jun 2018 Thea Speechley
    With a week surrounding exciting and directional conversations around sustainability and a move to a circular supply chain, we welcome back one of our key exhibitors, Thermore®. Based in Italy, the company has always been synonymous for warmth, softness, quality, reliability, research and comfort.
  • Levi’s and the upcycling era

    31 May 2018 Nelly Gergi
    For the July show, Pure Origin will introduce a focus on the denim industry and the way brands continue to look for alternative ways to make denim more sustainable, from new materials through to new processes being developed to help reduce water wastage. In preparation, I look in to the upcycling trend, and how denim giant Levi’s continues to stay relevant through their endless vintage stock.
  • Keynote exclusive: Caryn Franklin

    29 May 2018 Pure London

    Caryn Franklin MBE, former fashion editor and co-editor of i-D Magazine and prime-time BBC TV presenter, is a multi-platform broadcaster, fashion and identity commentator and activist. 

  • As we all recover from this weekend’s wedding fever, our feeds continue to be covered in images turned memes from what might have been the most anticipated royal wedding yet, but think we can all agree on that it wasn’t just a royal wedding, but a nod to the future, to feminism and to women all over the world. But let’s talk about the dresses, shall we?
  • No longer do we have to produce fabrics, yarns and leathers in the same conventional ways we have in the past. With new technology’s emerging and the industry pushing funding into innovation in raw materials, the future use of Petroleum-based polymers, toxic processes and non-renewable materials will be something of the past.
  • Recycled fibre from plastic waste for the textile industry is becoming more available than ever as the UN’s #CleanSeas campaign, Plastic Oceans, Surfers against sewage and Greenpeace campaigns amongst many continue to bring awareness of world-wide plastic waste and its impact on our oceans, food chains and us.
  • The new kid on the block: Lace & Beads

    16 May 2018 Nelly Gergi
    Meet Pure London’s newest recruit for SS19, Lace & Beads. Based in London, the brand’s focus is to make occasion wear accessible to the wider market – without compromising on quality. Read the full interview here.
  • The Met Gala 2018

    08 May 2018 Nelly Gergi

    Every year, the first Monday in May, The Metropolitan Museum of Art in New York host a fundraising gala we all know and love as The Met Gala. It’s one of the most important and prestigious events in the fashion calendar as it marks the grand opening of the annual fashion exhibition which is hosted at the museum.

    This year invited to an incredible mix of designer show pieces, from Fancy Pope to gothic lace and godly gold.

  • Central Saint Martins is the home of some of the best British designers – from Phoebe Philo, Stella McCartney and Craig Green. It’s a place where creativity is encouraged and where a neutral opinion doesn’t exist.

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