This is the hub for all our fashion content. Navigate current challenges and drive business growth! Inside Fashion will bring you the most relevant trends and advice from fashion industry insiders so you can stay ahead of the game. Listen to our Fashion Questions podcast, watch video interviews from the show floor and those filmed in-house at our broadcasting studio and read articles by us, our partners and guest writers.
Inside Fashion
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Looking for the right sustainable brands to stock? We've outlined some of the main sustainability standards and certifications brands can have to help you make the right buying decisions. -
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Meet Jokotola Edu-Phillips, founder of Joko Edu as we celebrate Black History Month. -
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How can you kickstart your influencer marketing strategy, and take your collaborations to the next level? Read on for our top tips… -
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Fashion Together may be over, but that doesn’t mean you can’t still discover the latest must-have accessories collections, handpicked from our exhibitor community. -
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Fashion Together may be over, but that doesn’t mean you can’t still discover the latest suppliers, manufacturers and innovators handpicked from our exhibitor community. -
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Expert futurist, Geraldine Wharry explores the key macro trends that will impact the industry and forecasts for the future. -
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Fashion Together may be over, but that doesn’t mean you can’t still discover the latest must-have womenswear collections, handpicked from our exhibitor community. -
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With the lockdown leading us into a new normal in our work and personal lives alike, the need for authenticity has never been more important. As part of our Fashion Together virtual forum, Lauretta Ro ... -
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Fashion Together may be over, but that doesn’t mean you can’t still discover the latest must-have footwear collections, handpicked from our exhibitor community. -
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How can we pave the way to a sustainable future for fashion post-Covid? Kerry Bannigan and Christine Goulay discuss. -
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Fashion Together may be over, but that doesn’t mean you can’t still discover the latest must-have womenswear collections, handpicked from our exhibitor community. -
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Catch up on the highlights from our Fashion Together panel session hosted by Drapers' Kirsty McGregor. -
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Marie Oakes shares her top tips for mental, physical and emotional wellbeing to help you see success post-pandemic. -
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Laurie Pressman, VP of the Pantone Color Institute takes us through the key learnings for AW20/21 and the thinking behind Pantone’s SS21 Colour Stories in Botanica. -
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Brodie Cashmere will be joining the line up for Fashion Together. Find out more about this exciting brand. -
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Join us on Wednesday 2nd September for our Fashion Together Sourcing Briefing. -
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Ahead of her appearance at Fashion Together, we spoke to Kirsty McGregor to find out all about her upcoming panel session. -
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Joko Edu will be joining the line up for Fashion Together. Find out more about this exciting brand. -
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Jovanna London will be joining the line up for Fashion Together. Find out more about this exciting brand. -
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Rowdy Couture will be joining the line up for Fashion Together. Find out more about this exciting brand. -
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Pretty Lavish will be joining the line up for Fashion Together. Find out more about this exciting brand. -
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Hear what Geraldine Wharry had to say ahead of her session at Fashion Together. -
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CotiVision will be joining the line up for Fashion Together. Find out more about this exciting brand. -
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Meet Fashion Together speaker and founder of Conscious Fashion Campaign, Kerry Bannigan. -
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Ahead of her session at Fashion Together Laurie Pressman, VP of the Pantone Color Institute talks through SS21's colour trends. -
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With lockdowns easing and business getting back to normal, what does the future look like for our high streets? -
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Exhibiting at Fashion Together? Make the most of your online profile with our top tips! -
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Discover our virtual forum, Fashion Together, taking place on 1st and 2nd September 2020. -
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Fiona Minett, founder of PR agency Boss Your PR shares her top tips on coming out of the coronavirus crisis stronger than ever. -
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Jacquie Lawes, branding expert, designer and founder of Bailey & Roo shares the secrets to creating a successful brand.