Pure London Blog

Pure London Blog

Loading
  • The rise of the athleisure trend

    26 Apr 2019 Emma Wilder

    The London Marathon is this weekend and it's got me thinking about the place the athleisure trend holds in the high fashion collections of right now.

  • The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season.
  • The edit SS20: Pure London worldwide

    16 Apr 2019 Emma Wilder

    We might be a London show at heart, but there’s no doubt about the fact that Pure London has international appeal.

  • Today’s “60 seconds with” interview sees Amal Jana take the spotlight. Have a read as the founder of Afterlife Project talks all things London and gives us his fashion insights.
  • Taken from the April 2019 edition of EN, hear their interview with our UK Regional Director Julie Driscoll, about integrating Pure London into ITE’s fashion portfolio.

  • Meet the indies… Shelly Keeys, Ruskin

    10 Apr 2019 Emma Wilder
    The fact that we meet people every day and we can build relationships with our customers. That allows us to respond in a visceral way to what our customers really want.
  • Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter.

  • Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter.

  • Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter.

  • Revolutionising leather tanning

    09 Apr 2019 Emma Wilder

    Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter.

  • From her most memorable fashion moment to her wardrobe essential, get the low down from Didi Eziefula, creative mind at EZiRA RANE, in today’s “60 seconds with…”. What is your most memorable fashion m ...
  • Contrary to popular belief, the life of bricks and mortar retail is far from over. In fact, the offline store is making a comeback. Having spoken to independent shop owners from around the country, I ...
  • Get a glimpse into the world of Elizabeth An’Marie, with Shelby Fuller. Find out what inspires Elizabeth An’Marie collections and what fashion means to Shelby. Who’s your favourite fashion designer? A ...
  • Made-to-order: the future of fashion?

    29 Mar 2019 Emma Wilder
    “Clothing brands and retailers should pay a penny on every garment they sell”. That’s according to MP’s, anyway. February 2019 saw many MPs get behind a scheme designed to make the fashion industry mo ...
  • When we think of the word “trend” we generally think of the latest looks and most of-the-moment styles. But how many of our trends are actually brand new? Whilst a trend is generally synonymous with c ...
  • With spring around the corner, it’s high time we all got out of our winter grey and black funk. The Spring/Summer season is known in the fashion world as being the time to break out the colour and re- ...
  • The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season. It’s always exciting to hear from the big names, like Selfridges, John Lewis and ...
  • Bricks and mortar or ecommerce? Virtual reality or real-life experiences? The future of fashion retail has so many possibilities. Like so many facets of the fashion industry, retail is an ever-evolvin ...
  • 60 seconds with... Hope Macaulay

    15 Mar 2019 Emma Wilder
    From mythical creatures to what makes London the place to be, I spoke with designer Hope Macaulay to find out a little bit more about her eponymous label and what inspires her work.
  • Despite the gloomy economic outlook and uncertainty over Brexit, buyers seemed upbeat and ready to place healthy orders for a/w 19.

  • If there’s one thing I noticed at Pure London’s AW19/20 edition, it’s that going green is rising up the agenda for businesses, consumers and suppliers alike – and it’s rising fast.
  • Pure London prides itself on being a future-facing show and our catwalks and content programmes are nothing if not forward thinking.
  • The AW19/20 Post Show Guide is here!

    12 Mar 2019 Emma Wilder
    Pure London might be over for another season, but we’re keeping the Festival of Fashion alive for a little bit longer.
  • The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season. It’s always exciting to hear from the big names, like Selfridges, John Lewis and ...
  • 60 seconds with... Olivia Welsh

    08 Mar 2019 Emma Wilder
    Need a quick fashion fix? Today, I’ll be speaking to Olivia Welsh, the creative brain behind womenswear brand Olivia Annabelle, on her favourite fashion moments, where she gets her inspiration and wha ...
  • With Pure London AW19/20 over, we thought we'd turn to some of our partners, to find out more about them and what they thought about the show. Today, we sit down with Keely Stocker, Editor-in-Chief at ...
  • The Pure London newsletter is back, and it’s got a brand new content editor! In this month’s edition, I’ll be taking you through some of my highlights from my very first season at Pure London as the content editor.
  • The Pure London newsletter is back and it’s got a brand new content editor! In this month’s edition, I’ll be taking you through some of my highlights from my very first season at Pure London as the content editor.

  • The Pure London newsletter is back and it’s got a brand new content editor! In this month’s edition, I’ll be taking you through some of my highlights from my very first season at Pure London as the content editor.

  • Meet the Indies… Meera Kumar, Lounge of Lewes The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season. It’s always exciting to hear from ...

Newsletter Signup

Get all the insights delivered straight to your inbox
every month with the Pure London newsletter 

 

Sponsors and Partners