Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Instagram is a great free tool to sell your products and connect with your customers and if you're new to the platform it can be challenging to know how to leverage it and show up and sell. On their l ... -
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As the retail industry moves on from its pandemic recovery phase, the appetite for expansion continues to develop. What can you do to prepare for business growth in the current economic environment? E ... -
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Pure London announces a show-stopping new brand from the retail legend behind Next, George at ASDA and PER UNA at Marks & Spencer, GWD by George Davies will be showcased at the forthcoming event. -
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Pure London will be opening its doors this Valentine’s weekend and launching #PureLondonLoves a competition to win an exclusive 30 minute 1 to 1 consultancy session bespoke to the retailer with Pure L ... -
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Pure London, the global fashion buying platform for womenswear, accessories, jewellery, and footwear taking place on 12th – 14th February 2023 at Olympia London, has joined forces with Istanbul Appare ... -
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With a little over a week to go until the UK’s leading trade fashion buying event, Pure London has announced an impressive series of international accessory specialists who will showcase collections w ... -
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Over the past few years, experiential retail has become a buzzword as a strategic way of building customer loyalty and drive business growth. But will this continue to be relevant in the future, consi ... -
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Pure London, the global fashion buying platform for womenswear, accessories, jewellery, and footwear taking place on 12th – 14th February 2023 at Olympia London, has announced it will be launching The ... -
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Watch the winner of BBC TWO ‘All That Glitters’ competition, Piers Carpenter, who is passionate about jewellery and has impressed the judges with his craftsmanship and determination to succeed. He tal ... -
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Pure London, the UK’s leading trade fashion buying event taking place on 12th-14th February 2023 at Olympia London, has announced a series of trend sessions by its trend partner Promostyl. -
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Trends keep evolving and play an important role in business growth. Fashion Questions… What consumer profiles should your business look into? This is the question of this episode featuring Promostyl, ... -
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Our first presentation focuses on the trend chosen to drive the entire show: Nobleness. We are breaking traditional codes of Power Dressing. When coming up with that new trend in our office, we notice ... -
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Pure London, the global fashion buying platform for womenswear, accessories, jewellery, and footwear taking place on 12th – 14th February 2023 at Olympia London, has partnered with Export Angels to pr ... -
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At the next edition of Pure London, from 12th – 14th February 2023 at Olympia London, sustainability will remain at the fore with the launch of Purely Sustainable, a dedicated destination showcasing a ... -
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Fashion trends and jewellery keep upgrading with every passing season. Enthusiast designers are constantly experimenting with traditional and modern trends to keep up with consumer demand for newness. ... -
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Pure London, the UK’s leading trade fashion buying event taking place from the 12th-14th February 2023 at the iconic Olympia London, reveals exciting new destination Pure Edge which joins and complime ... -
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Christmas is the hottest season of the year for retailers so it’s all about eye-catching window displays. How to stand out from the crowd? What makes a great Christmas window display? Our Content Edit ... -
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People are wearing activewear not only for physical activities that improve their well-being, but also as casual clothing. The activewear market is expected to grow considerably over the coming years. ... -
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For Sebastien Renault, previously in charge of the Artistic Direction of Promostyl, our former Parisian trends forecasting partner, "colours come from heritage, luxury craftsmanship, classic and iconi ... -
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Pure London, the UK’s leading trade fashion buying event taking place from the 12th-14th February 2023 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across Rea ... -
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How to find sustainable children’s clothing brands? What qualifies as sustainable fashion? Consumers want to find answers to these questions, but it may take a long time to check sustainability creden ... -
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There are many things to consider when planning a fashion event. First of all, it should have a clear purpose, as this will dictate many other elements such as audience, budget and location. It can be ... -
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Pure London, the UK’s most exciting global showcase for womenswear, accessories, shoes and jewellery brands, has announced its latest campaign New Nobleness created in collaboration with its trend age ... -
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It’s easy to feel overwhelmed by the current state of affairs, given the UK inflation rate and the rising cost of living. According to the Office for National Statistics, “Retail sales volumes fell by ... -
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When it comes to branding, marketing and Public Relations, many businesses take matters into their own hands. This can be time consuming and Return on Investment can become elusive if one doesn’t have ... -
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What actually is sustainable fashion? We've broken it down into a few key points to help you make sense of this broad category. Between the news articles, scientific reports and developments in sustai ... -
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Bringing together the brightest minds in the industry twice a year to showcase the best of the season’s must-have fashion collections, the latest trends, exclusive business insight, and important inte ... -
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The biggest retail sales are still happening inside physical stores, despite the ongoing growth of e-commerce and the world of opportunities technology offers to retailers, from omnichannel to the met ... -
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Stella McCartney has always been a pioneer in terms of sustainability. Her brand is always looking for new materials that are both cruelty free and environmentally friendly. Her campaigns are always e ... -
The fashion industry has always favoured tall and skinny models, if you look into catwalk footage of the past decades, they tend to look quite similar. But over the past few years, things have been ch ...