22-24 July 2018
Olympia London

Press & Media

Pure London is a collective of buyers, influencers, retail and trend experts, dynamic brands and media curators from over 64 countries. Gathering twice a year in London, it is the UK’s definitive fashion tradeshow for premium, fashion-forward, trendsetting brands and designers from around the world.

Journalists across print and online and from small to large publications report on Pure London. If you're a member of the press interested in covering the show, use the resources below to get you started.

Free Press Ticket

For more PR information please contact Good Results PR:

Email: PhilippaS@goodresults.co.uk

Telephone: +44 (0) 203 397 5180

Address: 8th Floor, 3 Thomas More Square, London, E1Y 1WY

Browse the Pure London AW 18/19 press releases

  • Creativity and the feel-good factor reigned at Pure London with a celebration of global fashion while the key take aways included sustainability, experimentation, personalisation, collaboration and newness. During the three day event at London Olympia, the UK’s leading fashion trade show and most unmissable event for buying and inspiration, visitors shared their excitement at the refreshing mix of big brand names alongside emerging and exclusive designers echoing the comments from industry leaders throughout the seminar programme.
  • “Busy” and “inspirational” were a couple of the adjectives used by buyers and visitors to describe Pure London during a successful first day.

  • Pure London, the capital’s largest trade collective of fashion brands, emerging designers, buyers, minds and inspirations, opens its doors this weekend showcasing over 700 womenswear and menswear brands including a significant increase in brands offering ethical collections and an ethos supporting a more sustainable future.
  • Education programme will see WGSN, Coloro, ASBCI, Sedex and IHKIB tackle some of the biggest issues facing the fashion supply chain
29 Results

Browse the Pure London SS18 image gallery



Official logos

View and download the official Pure London logos for the AW/19 edition next February 2018.

Official logos

Contact us

For more information about Pure London and any queries regarding your attendance.

Contact us

Partners & Sponsors

Find out more about our Partners & Sponsors for Pure London AW18/19

Partners & Sponsors


Latest trends and hot topics in the industry with our dedicated blog featuring key figures in the sector.

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Dive into one of them and get the AW19 look, including menswear, mega brands, premium brands, among others.

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Sponsors & Partners