11-13 February 2018
Olympia London

Press & Media

Pure London is a collective of buyers, influencers, retail and trend experts, dynamic brands and media curators from over 64 countries. Gathering twice a year in London, it is the UK’s definitive fashion tradeshow for premium, fashion-forward, trendsetting brands and designers from around the world.

Journalists across print and online and from small to large publications report on Pure London. If you're a member of the press interested in covering the show, use the resources below to get you started. The press pass will be available soon.

For more PR information please contact Good Results PR:

Email: KateS@goodresults.co.uk

Telephone: +44 (0) 203 397 5180

Address: 8th Floor, 3 Thomas More Square, London, E1Y 1WY

Browse the Pure London AW 18/19 press releases:

  • silhouetts and materials: The new Vetono summer collection makes a self-confident and positive impression with distinctive looks. Familiar casual feel, individuality and high-quality materials offer t ...
  • Simclan   For summer 2018 Simclan is offering an informal fashion line, full of detail, in which flowing and sporty feminine shapes can be combined with prints, embroidery and a sophisticated mix of m ...
  • About Us

    01 Dec 2017 Nicholas Lapité Andcoh

    &COH was formed 2 years ago, by a group of friends who wanted to define their ideal brand. We wanted the brand to occupy the space between luxury and street-wear classics.  

    If you look at consumers today, their lives are lived differently from previous generations.  Many of our target customers travel a lot, don’t have a fixed place of work and are much more health and body conscious.  They want to look good, and feel comfortable without being under-dressed.

    How can we help them was the key question.  Their lives are lived in multiple cities, multiple climates, multiple spaces; very unconventional lives, so it was important to develop a wardrobe that supports this way of life.  Can they go from the office to the rooftop bar in that sweater?  Does our gillet work over a tee shirt, a formal shit and tie, or even on it’s own?  Our customers have answered yes, so we’re definitely onto something.


46 Results



Latest trends and hot topics in the industry with our dedicated blog featuring key figures in the sector.

Read blog


Dive into one of them and get the AW19 look, including menswear, mega brands, premium brands, among others.

View LookBooks

AW 18/19 Brands

Browse our brand list of +700 womenswear and menswear fashion brands are selections from around the world.

AW 18/19 brands

Press releases

Read copy-friendly press releases about Pure London's exhibitors and the fashion industry.

Coming soon

Official logos

View and download the official Pure London logos for the AW/19 edition next February 2018.

Official logos

Contact us

For more information about Pure London and any queries regarding your attendance.

Contact us

Browse the Pure London SS18 image gallery:



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