Pure London x JATC Highlights

Our showstopping edits

Day one of Pure London x JATC is complete and what a way to start. Our runway showcased unparalleled creativity and style at The Catwalk, and our various talks and workshops captivated all who attended.

Catch up with anything you missed below and make sure to join us tomorrow for day two – see you there!


Day One Highlights

 Opening Address

Event directors, Gloria Sandrucci and Juls Dawson opened the show with a warm welcome, discussing the exciting fusion of Pure London and Just Around The Corner.

The Catwalk

The inspiration never stops with our multiple catwalk runways throughout the day. With looks from iconic names such as NOUSHELLA, BEAUUT and more, each displayed exceptional flourish and innovation.

AW Trend Update

Malaïka Ewande, specialist Trend Forecaster and founder of Vesuvius led the day’s trend update with the theme of ‘Balance and Creativity’.

Photo Gallery


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