Pure London x JATC Highlights

Our showstopping edits


And just like that, Pure London x JATC has come to a close. This year has set a new standard of creativity and innovation, pushing the limits and redefining the future of fashion.

Take a look at some of the highlights from day three and make sure to register your interest in attending, 14-16 July 2024, Olympia London.

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Day Three Highlights

Exclusive Insights with Jill Wanless

Jill Wanless, Former Editor at Hello! Fashion Magazine & Stylist, gave an exclusive mentoring session delving into the diverse career options within the fashion industry. 

Graduate Fashion Foundation

The Graduate Fashion Foundation was at Pure London x JATC 2024 to paint a picture of the post-graduation landscape of the fashion world, and the many trials and insights it has to offer.

Drapers Trend Update

Another incredible addition to our lineup of speakers was Rebecca Hill, Fashion Editor at Drapers, giving us an exclusive fashion trends update. 

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