This is the hub for all our fashion content. Navigate current challenges and drive business growth! Inside Fashion will bring you the most relevant trends and advice from fashion industry insiders so you can stay ahead of the game. Listen to our Fashion Questions podcast, watch video interviews from the show floor and those filmed in-house at our broadcasting studio and read articles by us, our partners and guest writers.
Inside Fashion
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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What could the rising trend for seasonless fashion mean for your business? -
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We loved meeting Nancy at Pure Origin in February. During this difficult and ever-changing period, we’ve been in touch with Nancy to find out how she’s been navigating the current circumstances, as we ... -
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Whether you’re wondering how to make your shop look enticing whilst following the Government’s Covid Secure guidelines or you just want to refresh your space, visual merchandising is key. To help you ... -
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We loved meeting Bolupe at Pure London back in July 2019 for the SS20 season. During this difficult and ever-changing period, we’ve been in touch with Bolupe to find out how she’s been navigating the ... -
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Hyve Group announce changes to their 2020 show calendar A brand-new, collaborative “Fashion Together” virtual forum will take place this September Hyve Fashion’s London shows will return to the UK cap ... -
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During this difficult and ever-changing period, we’ve been in touch with Marcella Gift, founder of Emme Cadeau, to find out how she’s been navigating the current circumstances. -
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As we continue to live socially distanced, virtual lives, it comes as no surprise that this season’s London Fashion Week has also undergone a digital transformation. -
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In the spirit of positivity and community, we’ve chosen some of our favourite stories from the last few weeks. -
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We’ve put together a handy how-to to help you develop your brand voice. -
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What you should be doing to make sure your shop is “Covid Secure” in time for opening day on 15th June. -
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Take a look at some of our favourite fashion stories from the last few weeks. -
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Stay Sustainable, created by Aqua Rock. Designed to help you become or continue as a sustainable and more ethical friendly business. -
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The latest good deeds and acts of kindness from brands and retailers across our community. -
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To celebrate the launch of our Staying Social webinar series with the experts at SocialB, we’ve pulled together a few of our own top tips on using social media in a new way during the lockdown. -
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Pure Origin demonstrates the value of bringing manufacturing sourcing alongside finished goods Pure Origin team thrilled for the nomination -
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In a time where many factories, suppliers and retailers have put a pause on “business as usual”, finding new meaning in the word productivity is crucial. -
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We're celebrating even more of the good news coming out of the Pure London community! -
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Aqua Rock buys t-shirts from high street retailers abandoned stock in Bangladesh to help support factories and their staff in the COVID-19 crisis. -
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As our living rooms and dining tables have transformed into our offices, our wardrobes have seen a slight change too. I thought I’d share some of our working from home fashion tips and ideas… -
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Geraldine Wharry outlines the macro trends shaping our industry as we know it. -
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From retailers to brands, take a look at some of the great work the Pure community have been doing in the last few weeks. -
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We’ve put together a list of some of the essential resources to help you steer your business through this difficult time. -
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What role could carbon offsetting have within the fashion industry and why is it important? This piece briefly outlines the place carbon offsetting could have in helping businesses reduce the impact o ... -
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AW20/21 speaker, Bukola Dagiloke shares her insights into changing consumer behaviour during and following the pandemic. -
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To kick off our #InspiredByKindness campaign, take a look at the words of advice and positivity from some friendly faces in the Pure London and Pure Origin teams. -
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Inspired by kindness, we encourage you to share your stories, advice, words of positivity and challenges with our community. We offer our platforms to you, helping to support your business, celebrate ... -
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What does ROI actually mean? And how can you make sure you’ve achieved it? I’ve pulled together a few top tips to clear the air. -
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Read what happened when I caught up with Rachel Johnson, Sourcing & Sustainability Manager for JD Sports. -
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People and community are at the heart of everything Pure London stands for. So, since International Women’s Day is this weekend, we wanted to celebrate some of the incredible women who make the Festiv ... -
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3 top tips to help you see real ROI on your time at Pure London…