Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Pure London, the global fashion buying platform for womenswear, accessories, jewellery, and footwear taking place on 12th – 14th February 2023 at Olympia London, has announced it will be launching The ... -
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Power of One being adopted across ITE Group’s portfolio of fashion and retail shows including the Spring and Autumn Fairs. Last year, festival of fashion Pure London launched the hallmark Power of One ... -
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The opening day of Pure London, the UK’s largest Festival of Fashion, welcomed hundreds of retailers from across the UK. -
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Pure London, the UK’s largest Festival of Fashion, has joined forces with #TOGETHERBAND by BOTTLETOP to champion sustainable fashion. -
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Pure London, the global fashion buying platform for womenswear, accessories, jewellery, and footwear taking place on 12th – 14th February 2023 at Olympia London, has partnered with Export Angels to pr ... -
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Pure London has partnered with world class forecasting service Unique Style Platform to deliver the trend drivers of SS20. -
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Meet Dan Whytock, founder of Down Your High Street. -
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Meet Keely Stocker, Editor at Drapers, ahead of Pure London SS20. -
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Meet Antony Hawman and Lauretta Roberts, co-founders of TheIndustry.fashion. -
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Pure London, the UK’s largest festival of fashion, taking place from the 16th-18th July 2023 at the iconic Olympia London, is set to showcase a myriad of Greek fashion, accessory and jewellery brands ... -
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Pure London, the global fashion buying platform for womenswear, accessories, jewellery, and footwear taking place on 12th – 14th February 2023 at Olympia London, has joined forces with Istanbul Appare ... -
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Pure London, the UK’s leading fashion buying show, ended this afternoon following three days of showcases from international fashion brands trend-led, inspiring, and educational content. -
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Pure London, the UK’s largest festival of fashion, taking place from the 16th-18th July 2023 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across Womenswear, A ... -
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Pure London, the UK’s leading trade fashion buying event taking place on 12th-14th February 2023 at Olympia London, has announced a series of trend sessions by its trend partner Promostyl. -
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Pure London, the UK’s leading fashion buying show, ended yesterday afternoon following three days of brisk business with Event Director Gloria Sandrucci setting out the vision for the future of fashio ... -
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Pure London, the UK’s leading trade fashion buying event which takes over Olympia London from the 17th – 19th July 2022, has announced the participation of Regione Siciliana with a showcase of Sicilia ... -
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Day two of London’s leading fashion buying show at Olympia, Pure London, mixed next season trends with a focus on authenticity and regenerative fashion. -
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Pure London, the UK’s largest Festival of Fashion, has partnered with the Romanian Contemporary Jewellery Association (FRDVA) to showcase 24 Romanian fashion, footwear and jewellery brands including B ... -
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The UK’s largest festival of fashion Pure London has revealed a sensational line-up of resort wear brands who will be showcasing their latest collections -
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Pure London, the UK’s leading trade fashion buying event taking place at Olympia, London from the 17th – 19th July 2022, offers an extensive international programme showcasing fashion collections from ... -
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Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across womenswear, ... -
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Our Event Director, Gloria Sandrucci talks with Cameron Saul, CEO & Creative Director of #TOGETHERBAND by BOTTLETOP about the Pure London X BOTTLETOP Partnership and the impacts of driving sustainable ... -
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Pure London, the UK’s largest festival of fashion, demonstrates their commitment to fostering emerging talent and supporting the next generation of fashion innovators by partnering with Graduate Fashi ... -
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Pure London, the UK’s largest Festival of Fashion, has announced that from February 2024 Just Around The Corner (JATC) will unite with Pure London to create Pure London x JATC, sitting under Hyve’s re ... -
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Pure London x JATC, the UK’s largest festival of fashion, has revealed its theme, ‘Cabinet of Curiosity’ for the first combined show in February 2024. Created in collaboration with the show’s trend ag ... -
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Pure London x JATC, the UK’s largest festival of fashion, has revealed its theme, Immersive Encounters, for the July 2024 show. Drawing inspiration from the latest trends curated by the show’s new tre ... -
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The first combined Pure London x JATC show, The London Festival of Fashion, taking place on the 11th – 13th February 2024 at Olympia London, is set to showcase a stunning variety of jewellery, from fa ... -
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Pure London x JATC, the UK’s largest Festival of Fashion, has announced their exclusive content programme for the inaugural show at Olympia London 11th-13th February. -
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Pure London x JATC, the UK’s premier festival of fashion, is thrilled to unveil its exclusive seminar programme for the upcoming event at Olympia Events, from 14-16 July 2024. -
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A varied array of Danish brands will join the incredible line-up of exciting international fashion talent that will showcase their latest collections when Pure London x JATC, the London festival of fa ...