Pure London Blog

Pure London Blog

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  • The edit SS20: Bubble at Pure

    29 May 2019 Emma Wilder
    Take a look at some of our Bubble at Pure favourites. 
  • What is sustainable fashion?

    24 May 2019 Emma Wilder
    What actually is sustainable fashion? We've broken it down into a few key points to help you make sense of this broad category.   
  • Find out who'll be joining the line up at Bubble at Pure this season.   
  • Pure London partners: TheIndustry.fashion

    22 May 2019 TheIndustry.fashion
    Meet Antony Hawman and Lauretta Roberts, co-founders of TheIndustry.fashion. 
  • Introducing the Pure Origin catwalk

    22 May 2019 Emma Wilder
    Discover more about Pure Origin's unique trend-led catwalk. 
  • New faces at Pure London SS20

    20 May 2019 Emma Wilder
    Take a look at some of the new faces who’ll be joining us for Pure London SS20.
  • Newsletter #7: Menswear trends for SS20

    16 May 2019 Emma Wilder
    It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, let’s hear it for the boys.
  • Newsletter #7: The edit SS20: menswear

    16 May 2019 Emma Wilder
    It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, we’re hearing it for the boys.
  • It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, we’re hearing it for the boys.
  • As the Made in Britain label begins to reclaim its appeal, the future’s looking brighter for UK suppliers.
  • The edit SS20: womenswear

    08 May 2019 Emma Wilder
    With the Pure SS20 almost upon us, it’s time to meet a few of the womenswear brands who’ll be joining us at the show this season…
  • Each season, Pure Origin brings suppliers and manufacturers together with designers and buyers, providing access to the entire fashion supply chain under one central London roof. With Pure Origin’s Ju ...
  • The rise of the athleisure trend

    26 Apr 2019 Emma Wilder
    The London Marathon is this weekend and it's got me thinking about the place the athleisure trend holds in the high fashion collections of right now.
  • The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season.
  • The edit SS20: Pure London worldwide

    16 Apr 2019 Emma Wilder
    We might be a London show at heart, but there’s no doubt about the fact that Pure London has international appeal.
  • Today’s “60 seconds with” interview sees Amal Jana take the spotlight. Have a read as the founder of Afterlife Project talks all things London and gives us his fashion insights.
  • Taken from the April 2019 edition of EN, hear their interview with our UK Regional Director Julie Driscoll, about integrating Pure London into ITE’s fashion portfolio.
  • Meet the indies… Shelly Keeys, Ruskin

    10 Apr 2019 Emma Wilder
    The fact that we meet people every day and we can build relationships with our customers. That allows us to respond in a visceral way to what our customers really want.
  • Revolutionising leather tanning

    09 Apr 2019 Emma Wilder
    Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter.
  • Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter.
  • Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter.
  • Spring is here and it’s bringing colour with it! That’s why it only made sense to me to bring some colour to the April newsletter.
  • From her most memorable fashion moment to her wardrobe essential, get the low down from Didi Eziefula, creative mind at EZiRA RANE, in today’s “60 seconds with…”. What is your most memorable fashion m ...
  • Contrary to popular belief, the life of bricks and mortar retail is far from over. In fact, the offline store is making a comeback. Having spoken to independent shop owners from around the country, I ...
  • Get a glimpse into the world of Elizabeth An’Marie, with Shelby Fuller. Find out what inspires Elizabeth An’Marie collections and what fashion means to Shelby. Who’s your favourite fashion designer? A ...
  • Made-to-order: the future of fashion?

    29 Mar 2019 Emma Wilder
    “Clothing brands and retailers should pay a penny on every garment they sell”. That’s according to MP’s, anyway. February 2019 saw many MPs get behind a scheme designed to make the fashion industry mo ...
  • When we think of the word “trend” we generally think of the latest looks and most of-the-moment styles. But how many of our trends are actually brand new? Whilst a trend is generally synonymous with c ...
  • With spring around the corner, it’s high time we all got out of our winter grey and black funk. The Spring/Summer season is known in the fashion world as being the time to break out the colour and re- ...
  • The Pure London buzz attracts buyers from companies big and small to the halls of Olympia London each and every season. It’s always exciting to hear from the big names, like Selfridges, John Lewis and ...
  • Bricks and mortar or ecommerce? Virtual reality or real-life experiences? The future of fashion retail has so many possibilities. Like so many facets of the fashion industry, retail is an ever-evolvin ...

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