Pure London Blog

Pure London Blog

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  • Pure London has partnered with world class forecasting service Unique Style Platform to deliver the trend drivers of SS20.
  • Pure Presents… VINNIA

    02 Jul 2019 Emma Wilder
    Get the lowdown on sustainable swimwear from VINNIA founder Anasatsiia Sutula. Don't miss them at Pure London SS20. 
  • Pure Presents... East and Silk

    01 Jul 2019 Emma Wilder
    Making their debut appearance at Pure Origin, it’s a pleasure to bring you a look into the world of fabric supplier East and Silk.
  • Find out what happened when Lucy spoke to Gabrielle Urquhart, co-founder of body positive swimwear brand In'A'Seashell. 
  • Pure Presents... Fay Bijoux

    27 Jun 2019 Emma Wilder
    In the world of fashion, it’s a well-known fact that the right accessories can transform any outfit. Our jewellery provides an outlet for our own personal expression, making even the plainest outfit t ...
  • Pure Presents... Imani Kids

    26 Jun 2019 Emma Wilder
    Joining the Bubble at Pure line up all the way from Nigeria, it’s a pleasure to introduce Imani Kids. Inspired by her own daughter, founder Jumoke Alaka injects her designs with a sense of fun and vib ...
  • While retail sales are plummeting, independent retail stores are on the rise. The evolution of the UK high street is upon us, and independent retailers are leading the way.
  • As technology finds footholds in pretty much every industry, I thought I’d break down the tech that's driving fashion forward right now. 
  • Pure Presents… Sideral

    25 Jun 2019 Emma Wilder
    Meet Carla Testino, creator of Sideral, to hear how she's making a difference in fashion. 
  • Pure Presents… Didriksons

    19 Jun 2019 Emma Wilder
    “We don’t change the elements. We adapt to them”. Meet Didriksons ahead of Pure London SS20. 
  • Meet Dan Whytock, founder of Down Your High Street.
  • Patrick Grant and Brigitte Stepputtis will take to the Main Stage at Pure London SS20. 
  • Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to ...
  • Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to ...
  • Newsletter number eight is already on us and this month, I wanted to give Pure Origin the love and attention it deserves. I’ll be taking a look inside the textiles and sourcing industry this month, to ...
  • Pure Presents... iDeal of Sweden

    14 Jun 2019 Emma Wilder
    In today’s digital world, tech’s gone fashionable. We sat down with Tony Limrick from Swedish brand iDeal of Sweden to find out more. 
  • Our Senior Marketing Executive, Lucy Green, had the pleasure of spending an afternoon with Henrietta founder and designer at H. Holderness. Find out what she had to say.
  • Find out more about the launch of the all-new Pure Origin Korea and Morocco pavilions. 
  • If there’s an upside to the accelerating retail closures, it’s the opportunity it presents for brands (large and small) to experiment and innovate with a pop-up.
  • The evolution of menswear

    10 Jun 2019 Emma Wilder
    Men’s fashion is something of a hot topic right now and with Pure London right around the corner, we're taking a menswear time trip...
  • The pace of change on British high streets is accelerating as some of the best-known retailers shrink before our eyes. For independent retailers, this brings both challenges and opportunities.
  • Meet Keely Stocker, Editor at Drapers, ahead of Pure London SS20. 
  • Pure Presents... Mayd in Chyna

    30 May 2019 Emma Wilder
    With sustainability at the forefront of everything they do, I couldn’t miss the opportunity to catch up with designer Teresa Perna, to hear the story of Mayd in Chyna.
  • The edit SS20: Bubble at Pure

    29 May 2019 Emma Wilder
    Take a look at some of our Bubble at Pure favourites. 
  • Find out who'll be joining the line up at Bubble at Pure this season.   
  • What is sustainable fashion?

    24 May 2019 Emma Wilder
    What actually is sustainable fashion? We've broken it down into a few key points to help you make sense of this broad category.   
  • Pure London partners: TheIndustry.fashion

    22 May 2019 TheIndustry.fashion
    Meet Antony Hawman and Lauretta Roberts, co-founders of TheIndustry.fashion. 
  • Introducing the Pure Origin catwalk

    22 May 2019 Emma Wilder
    Discover more about Pure Origin's unique trend-led catwalk. 
  • New faces at Pure London SS20

    20 May 2019 Emma Wilder
    Take a look at some of the new faces who’ll be joining us for Pure London SS20.
  • Newsletter #7: Menswear trends for SS20

    16 May 2019 Emma Wilder
    It’s no secret that womenswear gets all the press where fashion is concerned. So, in this month’s newsletter, let’s hear it for the boys.

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