Pure London Blog

  • Paul James Knitwear, Bhavik Master, Director 1.What product(s) / services will you be showcasing at Pure Origin?  Natural Fibre Knitwear and Accessories  2. What is one thing that your company does to ...
  • Pure London presents: DML Jeans. Hear about their favorite places to shop in London and the steps they are taking in becoming more sustainable....
  • And in times like the current ones, which happen to be extremely challenging on a number of issues and on a global scale, how did the designers and brands showing at London Fashion Week and at the other most important international Fashion Weeks react when it came to design the accessory collections for Spring/Summer 2019? 
  • How to: Start thinking sustainably

    17 Oct 2018 Nelly Gergi
    We’re not going to stop talking about sustainability, and ethical and conscious fashion has been the main focus this year, but as a brand, you might not know where to start. Here are a few things you can do to ensure you're on the right track.
  • Brands to watch: Womenswear edition

    10 Oct 2018 Nelly Gergi

    The AW19/20 show is closer than you think, and our brand list is filling up fast. With over 13,000 individual collections to choose from, we thought we’d make things easier for you and highlight our top 5 brands to watch

    Grab a pen and paper, you’ll want to note these down.

  • Brand Stories: Meet Sewport

    05 Oct 2018 Nelly Gergi
    Pure Origin is excited to be expanding on the tech and innovation offerings at the show and our newest exhibitor, Sewport, is an innovative fashion technology platform for designers and manufacturers. I caught up with the founder, Boris Hodakel, to find out more about the company.
  • What do we know about Gen Z?

    04 Oct 2018 Nelly Gergi
    When Pure London made the conscious choice of introducing the new Gen Z sector it left a few of us wondering, so off the back of WGSN’s White Paper on Gen Z, I thought I’d unpack it and explain it, once and for all.
  • Newsletter #4: Introducing AW19/20

    27 Sep 2018 Nelly Gergi
    Our AW19/20 campaign is officially live, and our new manifesto Redefining Disruption is not only a nod to the future of fashion, but an expansion on our Power of One campaign and the aim continues to be for Pure London to be a voice for change in this time of uncertainty. 
  • Newsletter #4: Meet the partner: WTiN

    27 Sep 2018 Nelly Gergi
    As Pure Origin continues to grow from strength to strength, it’s our key partners such as ASBCI and Sedex that ensure we constantly bring you the most up-to-date industry information. For February 2019 we’re proud to extend our partnership to WTiN. Read the full interview with Managing Director Mark Jarvis here. 
  • Newsletter #4: London leads the way

    27 Sep 2018 Nelly Gergi

    With fashion month drawing to an end, it’s left us feeling hopeful for the future. New York Fashion Week continued to celebrate body positivity and the British Fashion Council championed Positive Fashion throughout all its presentations. 


  • Pure London, the largest festival of fashion in London, is delighted to announce that children’s fashion trade show Bubble, is re-launching at Pure London for the February 2019 edition. Read the latest press release here.
  • MODA Gent moves to Pure London

    14 Sep 2018 Pure London

    Pure London, the largest festival of fashion in London, is pleased to announce that the menswear section of Moda, Moda Gent, will re-locate to Pure London and join the Pure Man line-up for the February 2019 show. Read the latest press release here.

  • Bold in its approach and unapologetic in its creativity, in 2019 Pure London’s Festival of Fashion will redefine disruption for the fashion community. In this time of uncertainty, Pure London’s aim is to act as an agent of change.
  • From emerging designers to premium brands, exciting menswear and adorable kidswear, the SS19 Post Show Guide is here to give you an abundance of inspiration. Get ready to rediscover the collections you may have missed.
  • Newsletter #3: Pure Origin

    20 Aug 2018 Nelly Gergi
    A lot has happened since we launched our sourcing show Pure Origin earlier this year in February. We promised to connect you with the entire world and indeed that’s exactly what we did. 
  • Newsletter #3: SS19 Wrap-up

    20 Aug 2018 Nelly Gergi
    Bringing you a little bit more this season, from our inspirational catwalks with a dedicated scene by Graduate Fashion Week to an incredible line-up of speakers, including social media it-girl Maya Jama and Fashion veteran Caryn Franklin to insightful content sessions. Read the full SS19 wrap-up here. 
  • Newsletter #3: Sustainability

    20 Aug 2018 Nelly Gergi
    Earlier this year, we launched our new Conscious sector as a nod to the future of sustainable fashion. Having brands such as People Tree, Zola Amour and Mud Jeans joining us for the first edition, we also partnered with Common Objective to ensure we deliver the best possible insight and brands and begin our journey towards a more sustainable direction. 
  • Introducing Farrar Studios

    20 Jul 2018 Thea Speechley

    With the Pure Origin show just around the corner, I took the opportunity to find out more about our UK based exhibitor, Farrar Studios. Read the full interview here.

  • Keynote exclusive: Maya Jama

    18 Jul 2018 Pure London

    Having joined the BBC Radio1 family only last year, Maya has recently been announced as their solo presenter for Fridays’ popular Breakfast Show and again on Saturdays’ primetime slot.

    For her keynote delivery at Pure London, Maya will be joined by Antonia O’Brien in a Q&A session where she will address fashion, diversity and everything in between.

  • Turkish Collections SS19

    17 Jul 2018 Pure London

    Bringing the newest products straight from Istanbul, view this exclusive preview of the latest collections from the Turkish brands showcasing at Pure London SS19. Browse the lookbook and find new favourites.

  • In conversation with Common Objective

    13 Jul 2018 Nelly Gergi
    Earlier this year, Pure London launched Pure Conscious together with Common Objective, and we have since then worked together to drive the conscious and sustainable thinking forward. I took the opportunity to speak to Qiulae Wong, the Head of Marketing to find out more about what they do. Read the full interview here.
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