Pure London Blog

Pure London Blog

  • The AW19/20 edition of the Pure London Purely Pure lookbook.
  • See the latest Turkish brands who will be showcasing their AW19-20 collections at Pure London
  • With Pure London and Pure Origin just a few weeks away, we’re getting ready to celebrate some of the most exciting brands, designers, suppliers and manufacturers from around the world.
  • With Pure London and Pure Origin just a few weeks away, we’re getting ready to celebrate some of the most exciting brands, designers, suppliers and manufacturers from around the world.
  • Can fast fashion go sustainable?

    24 Jan 2019 Emma Wilder
    If there’s one word that sums up the modern world, it’s “fast”. Food, entertainment, transport, fashion, all have one thing in common: today’s consumers want them all and they want them now. The mad r ...
  • Brands to watch: kidswear edition

    18 Jan 2019 Emma Wilder
    New year, new show section. We’re so excited to be launching Bubble at Pure, which promises to be one of the highlights of this season’s edition (and many more to come!) Like kids themselves, kidswear ...
  • How to: stay ahead in the fashion game

    16 Jan 2019 Emma Wilder
    It’s a cliché, but it’s true: the only constant is change. In our ever-evolving modern world, the fashion industry moves at an increasingly fast pace. For businesses large and small, keeping up with t ...
  • Brands to watch: Conscious edition

    14 Jan 2019 Emma Wilder
    There’s no doubt about it: conscious is cool right now. With issues of environmental friendliness, ethical working conditions and animal rights fresh on the lips of many in the industry right now, the ...
  • With a new season, comes new collections and the scene for the upcoming Jacket Required and Pure London shows has been set perfectly. This weekend (5th – 7th January), London Fashion Week Men’s showca ...
  • Between social media and the influence of smartphones, technology has changed the way customers shop. In a world where modern life seems synonymous with instant gratification, consumers are looking fo ...
  • 2018 in Fashion

    09 Jan 2019 Emma Wilder
    Like any creative industry, fashion invariably takes its cues from the world around it. In a year that has been eventful, to say the least, we take a look at what’s happened in the world of fashion as ...
  • Activist and icon, Katharine Hamnett CBE will take to the stage at festival of fashion Pure London to deliver a hard-hitting keynote speech about the fashion industry.
  • From political statements to planet-saving activism, there’s no doubt in our minds that fashion has the power to change the world. 
  • Cutting fashion’s carbon footprint

    21 Dec 2018 Emma Wilder
    From textile production to international shipping, it’s safe to say that much of the fashion industry’s carbon footprint isn’t small.

    20 Dec 2018

    Visitors to February’s fashion trade show Pure London will be treated to a re-edited layout and a surge of new British and international brands who have signed up to showcase their AW19/20 collections including Parka London, Lauren Vidal, MOS MOSH, Jolie Garance, Aggel Knitwear, and Jovani. Strongest growth from overseas brands comes from France, Turkey and Greece.

  • 1. Who Inspires you?  Our inspiration is beauty. It is an attitude, a way of life based on beauty and joy of color. Is not something physical, it’s something magical, that attracts and impacts people. ...
  • Within London’s largest festival of fashion Pure London, Pure Origin continues to evolve into the UK’s number one destination for sourcing and manufacturing, knowledge and solutions.
  • Leading festival of fashion Pure London is delighted to announce a collaboration with the Conscious Fashion Campaign (CFC) supported by the United Nations Office for Partnerships at the February 2019 show.
  • AGGÉL Knitwear, Ioannis Skartsaris Who inspires you ?  Our sole inspiration is the faith we have in our brand!  “Aggel” is making waves in some 14 countries in 3 continents… It is constantly expanding ...
  • Paul James Knitwear, Bhavik Master, Director 1.What product(s) / services will you be showcasing at Pure Origin?  Natural Fibre Knitwear and Accessories  2. What is one thing that your company does to ...
  • Pure London presents: DML Jeans. Hear about their favorite places to shop in London and the steps they are taking in becoming more sustainable....
  • And in times like the current ones, which happen to be extremely challenging on a number of issues and on a global scale, how did the designers and brands showing at London Fashion Week and at the other most important international Fashion Weeks react when it came to design the accessory collections for Spring/Summer 2019? 
  • How to: Start thinking sustainably

    17 Oct 2018 Nelly Gergi
    We’re not going to stop talking about sustainability, and ethical and conscious fashion has been the main focus this year, but as a brand, you might not know where to start. Here are a few things you can do to ensure you're on the right track.
  • Brands to watch: Womenswear edition

    10 Oct 2018 Nelly Gergi

    The AW19/20 show is closer than you think, and our brand list is filling up fast. With over 13,000 individual collections to choose from, we thought we’d make things easier for you and highlight our top 5 brands to watch

    Grab a pen and paper, you’ll want to note these down.

  • Brand Stories: Meet Sewport

    05 Oct 2018 Nelly Gergi
    Pure Origin is excited to be expanding on the tech and innovation offerings at the show and our newest exhibitor, Sewport, is an innovative fashion technology platform for designers and manufacturers. I caught up with the founder, Boris Hodakel, to find out more about the company.
  • What do we know about Gen Z?

    04 Oct 2018 Nelly Gergi
    When Pure London made the conscious choice of introducing the new Gen Z sector it left a few of us wondering, so off the back of WGSN’s White Paper on Gen Z, I thought I’d unpack it and explain it, once and for all.
  • Newsletter #4: Introducing AW19/20

    27 Sep 2018 Nelly Gergi
    Our AW19/20 campaign is officially live, and our new manifesto Redefining Disruption is not only a nod to the future of fashion, but an expansion on our Power of One campaign and the aim continues to be for Pure London to be a voice for change in this time of uncertainty. 
  • Newsletter #4: Meet the partner: WTiN

    27 Sep 2018 Nelly Gergi
    As Pure Origin continues to grow from strength to strength, it’s our key partners such as ASBCI and Sedex that ensure we constantly bring you the most up-to-date industry information. For February 2019 we’re proud to extend our partnership to WTiN. Read the full interview with Managing Director Mark Jarvis here. 
  • Newsletter #4: London leads the way

    27 Sep 2018 Nelly Gergi

    With fashion month drawing to an end, it’s left us feeling hopeful for the future. New York Fashion Week continued to celebrate body positivity and the British Fashion Council championed Positive Fashion throughout all its presentations. 


  • Pure London, the largest festival of fashion in London, is delighted to announce that children’s fashion trade show Bubble, is re-launching at Pure London for the February 2019 edition. Read the latest press release here.

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