Safe & Secure


Last updated: May 2022

Throughout the pandemic, Hyve has worked closely with our industry association (Association of Event Organisers) to establish guidance allowing for a safe return to events.

COVID Restrictions have now been lifted in the UK, however, to ensure the health and safety of everyone at the show we continue to work in line with the AEOs ‘All Secure Standard’ alongside government advice. All of our ‘Safe & Secure’ planning also takes place in consultation with the venue.


Please carefully read the following information to assist with your planning:


  • Pre-Event

You should not attend the event if you are displaying any COVID-19 symptoms or have tested positive for COVID-19.

If you are attending the event from outside of the UK, please check your government’s advice for guidance on travelling overseas before entering the country.

Please pay careful attention to all communications sent out from the Pure London and Pure Origin July 2022 show team regarding the registration process as there will be specific instruction for each individual show.


  • On Arrival

There will no longer be a requirement to prove COVID-19 Status on arrival at the venue.

Mask Wearing: it is no longer mandatory to wear masks within the event environment. However, we are a mask friendly event. We encourage all attendees to consider wearing masks, especially when in enclosed or crowded spaces.

We have implemented a reduced contact registration system. It is important that you pre-register and pre- print your badge prior to arrival to help support this.


  • Cleaning & Hygiene

Please carry your own hand sanitiser. Fixed hand sanitising stations will be available on-site in high traffic areas.


  • Venue

Olympia will be conducting a thorough, enhanced, cleaning regime of all Offices, features and public areas prior to show opening and during show open periods.

Olympia will continue to provide the optimum amount of fresh air to all spaces to minimise the risk of COVID-19 transmission. A full recommission of the mechanical ventilation equipment took place during the pandemic, plus the upgrade of the filtration to ensure clean and safe air is circulated.

You can find out more about Olympia’s measures here.


We take our responsibility for the Health & Safety for everybody at our events incredibly seriously. Should you have any comments, questions or suggestions in relation to our systems and processes around our Safe & Secure measures, or indeed in relation to anything related to Health & Safety at our events, please e-mail us directly

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