Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Pure Origin is excited to introduce, Soko Chimica. Exhibiting within our denim sector this July, Soko Chimica is an Italian chemical production company that is changing the way we produce denim and I ...
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A lot has happened since we launched our sourcing show Pure Origin earlier this year in February. We promised to connect you with the entire world and indeed that’s exactly what we did.
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Bringing you a little bit more this season, from our inspirational catwalks with a dedicated scene by Graduate Fashion Week to an incredible line-up of speakers, including social media it-girl Maya Ja ...
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Earlier this year, we launched our new Conscious sector as a nod to the future of sustainable fashion. Having brands such as People Tree, Zola Amour and Mud Jeans joining us for the first edition, we ...
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From emerging designers to premium brands, exciting menswear and adorable kidswear, the SS19 Post Show Guide is here to give you an abundance of inspiration. Get ready to rediscover the collections yo ...
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Ever wondered how you actually catch a buyer’s attention? I spoke to Asiya Durrani, luxury buyer and brand director for leading international fashion brands. She shared a few key tips on how to get no ...
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Bringing the newest products straight from Istanbul, view this exclusive preview of the latest collections from the Turkish brands showcasing at Pure London SS19. Browse the lookbook and find new favo ...
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It can be hard to stay in sync with the pace of life. High gear living has been substituted with high standards...
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Although 2018 has only just begun, fashion retailers and brands alike are already busy preparing for the upcoming seasons from Autumn/Winter 2018-2019 and Spring/Summer 2019.
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Read our 60 second interview with Lonneke from Aesthetic Stories where they find inspiration for their collection, most memorable fashion moment and what London means to them in three words…
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Diana from A-line Clothing, said if she could wear one thing for the rest of her life it would be a shirt. Read on to find out her reasons why...
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Find out where Elena from Anel, find inspiration for her womenswear collection, her favorite item of clothing and where in London she likes to shop.
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Magazines, art, social media and people on the street are just some of the ways Chloe from Cherry at the Bees finds inspiration. Find out more about Chloe in our 60 seconds with interview…
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Read our 60 second interview with Marwa from Cigdem Akin to hear who their favourite British designer is, where in London they like to shop and more..
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Read our 60 second interview with Cowest to hear who their favourite British designer is, what London means to them in three words and more…
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Read our 60 second interview with Eliana Dominelli to hear about her most memorable fashion moment, her favourite British designer and the 3 words she'd use to describe what London means to her...
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Read our 60 second interview with Erdem from Explosion on what item of clothing makes them happy, where they find inspiration for their collection and where in London they like to shop..
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Find out what item of clothing makes Saffa from Finesser Clothing, the happiest, where in London he likes to shop and who their favourite British designer is…
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Read our 60 second interview with Gabrielle Parker Clothing to find out where they get inspiration for their latest collection, what item of clothing makes them the happiest and where in London they l ...
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Read our 60 second interview with Erdi from Joymiss on their most memorable fashion moment, where they find inspiration for their collection and more..
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Read what fashion accessory Nuria from Kiwi+Pomelo can't live without and where they find inspiration for their latest collection.
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Find out what Lara from Manymal’s, most memorable fashion moment is, where in London she likes to shop and three words that best describes London….
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Read our 60 seconds interview with Maribela Swimwar to find out what their most memorable fashion moment was, their favourite British designer and what London means to them…
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Read our 60 second interview with Michele from Michele & Hoven their favourite place to shop in London, what London means to them and where they find inspiration for their new collection..
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Find out what emotion Venusha from Millie & Elizabeth would use to describe fashion, her favourite British designer and where she finds inspiration for her collection..
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Read our 60 second interview with Anna from Myssyfarmi their favourite place to shop in London, why a wool hat would be the one thing she would wear for the rest of her life and her most memorable fas ...
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Read the 60 second interview we did with O Bag to see what item of clothing makes Marketing Director, Jordan Quinlan the happiest...
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Read where in London Katie and Vicky from Paisie likes to shop, what London means to her and more in our 60 second interview…
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Find out what item of clothing Paolo, from Paolo Petrone, can't live with out, their favourite British designer and more..
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Read the 60 second interview we did with Erika Lepore from Pour Moi to find out who her favourite British designer is and what London means to her in three words.