Pure London Blog

Pure London Blog

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  • On trend: utility

    16 Sep 2019 Emma Wilder
    Way back when, in September 2018, the SS19 catwalks told us one thing: utility is in. And if this year’s London and New York Fashion Week looks are anything to go by, it’s a trend that’s here to stay.
  • From big names to independent boutiques and designers, Pure London and Pure Origin draw an enviable crowd. Product technologist for Marks & Spencer, Sarah Poulton, sat down with me at the July 2019 ed ...
  • Sustainable fashion isn’t traditionally associated with the things we might call luxury. Whilst high street brands, like H&M, have played their part in making sustainable the new normal, the conscious ...
  • The lowdown on sustainable footwear

    04 Sep 2019 Emma Wilder
    From vegan soles to coffee ground trainers, footwear is well and truly at the forefront of the sustainable fashion revolution. Since there’s so much being done to keep our feet earth-friendly, I decid ...
  • How to: start a conscious clothing line

    03 Sep 2019 Emma Wilder
    From ethical manufacture to eco-friendly fabrics, there’s all sorts of conversations going on in the fashion industry about the pros and cons of a more sustainable approach to style. But, whilst we’ve ...
  • It’s always a privilege to welcome some of fashion’s biggest names through the doors of Pure London and Pure Origin. I was lucky enough to meet with Harrods Express Tailor Zoe Anne Jones, to find out ...
  • Both in terms of industry growth and exciting innovation, the kidswear sector has been busy with the business of growing up. Fresh from Bubble at Pure this July, here’s what we’ve been seeing in the k ...
  • From indies to department stores and everyone in between, Pure London attracts some of the country’s top buyers each and every season. SS20 proved no exception, with some of the most exciting names in ...
  • ITE Group study shows 66% of retail industry believes it will take three years or more to become truly sustainable 73% of retailers have made sustainability changes to their operations Retailers want ...
  • Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show.
  • London’s leading festival of fashion, Pure London at Olympia London has showcased the bold and the brave new collections from fashion’s favourite brands and celebrity designers, alongside thoughtful a ...
  • Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show.
  • Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show. 
  • Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show.
  • *Power of One - New season, new pledges* *Fantastic NOT Plastic – Extra re-fill water stations and recycle points installed* https://www.purelondon.com/seminarprogramme
  • The edit SS20: Pure Conscious

    19 Jul 2019 Emma Wilder
    From the Power of One campaign, to our pledge to cut down on single use plastics, Pure London is nothing if not dedicated to championing a greener future for fashion.
  • The UK Fashion, Textiles and Technology industry lacks strong data and compelling evidence compared to other creative sectors regarding existing R&D initiatives, opportunities for business growth and ...
  • Pure Presents... NIKKIE

    16 Jul 2019 Emma Wilder
    Dutch brand NIKKIE present their Selected by Kate Moss collection at Pure London this season. 
  • It is impossible to deny the impact of the fashion industry on the environment.
  • Newsletter #9 | New season, new pledges

    13 Jul 2019 Emma Wilder
    With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show.
  • With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show.
  • With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show.
  • With Pure London just one week away, I’m getting into the spirit and couldn’t resist bringing you a sneak peek into the most exciting things to come at this season’s show.
  • Pure Presents… Just To Say… London

    12 Jul 2019 Emma Wilder
    Pure is proud to present up and coming occasionwear brand Just To Say… London. I sat down with the brand’s founder and friend of the show Daniel Miller to find out more about this exciting new label.
  • Find out what marketing expert Alison Bringé will be speaking about at Pure London SS20.
  • I spoke to ageism trailblazer Jacynth Bassett ahead of her appearance on the Future Stage at Pure London SS20. 
  • Guest Blog | The growth of linen in womenswear

    08 Jul 2019 FashionUnited & EDITED
    What can we expect for linen in Spring/Summer 2019?
  • Pure Presents... Mandarin Silk

    04 Jul 2019 Emma Wilder
    Ahead of Pure Origin’s July showcase, I sat down with Rose at Mandarin Silk to find out more about this leading fabric supplier.
  • Have you always wanted to start a t-shirt business? After visiting Pure Origin in February, Tara Knowles is now up and running with her clothing line 'Great Days Only' to spread positivity worldwide.
  • Pure Presents... Valentina Poltronieri

    03 Jul 2019 Emma Wilder
    Valentina Poltronieri’s eponymous fashion label may only be two years old, but the young brand is already making a splash in the industry.

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