Inside Fashion
The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Today many consumers and retailers believe it is no longer enough for firms to do less harm to the environment. Rather, companies are expected to actively improve the state of the planet. We’ve attend ... -
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We cannot help but rejoicing as the Queen celebrates her Platinum Jubilee after 70 years of service, the first British Monarch to commemorate such an extraordinary achievement. Many events and activit ... -
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Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, has announced that ‘Empowering Change’ is the overarching theme for the sho ... -
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The pandemic has certainly accelerated ecommerce, so much so that some people even questioned the survival of the high street. Many businesses were forced to close their bricks-and-mortar stores, whil ... -
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Get noticed at Pure Origin this season with these stand tips for success. -
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What will the future retail store look like? This is the question of our second episode of Fashion Questions… To help us understand where the retail market is heading, our content editor, Lina Vaz, ta ... -
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What will the future retail store look like? This is the question of our second episode of our new in-house fashion podcast, Fashion Questions… To help us understand where the retail market is heading ... -
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Learn all about Together Fest 2022, the first retail wellbeing festival in the UK, organised by our charity partner Retail Trust. Staff from more than 50 retailers in fashion and other industries part ... -
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Pure London, the UK’s leading trade fashion buying event taking place on 17th – 19th July 2022 at the iconic Olympia London, has announced the launch of its vibrant new campaign and website as it gear ... -
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In this episode, we are joined by Emily Gordon-Smith, Content Director at trends and insights business Stylus, which specialises in helping businesses to understand their future consumer and the produ ... -
More and more we hear about brands entering the metaverse, but most of us are confused of what this actually means, or its potential impact on the future of fashion and the retail industry. We've atte ... -
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Get involved in this season's edition of Pure London and discover a world of fashion under one central London roof! -
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In the ever evolving world of digital marketing, the experts at Style Up Social Academy have a few top tips to help you boost social media sales. -
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From textile production to international shipping, it’s safe to say that much of the fashion industry’s carbon footprint isn’t small. -
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Watch our Head of Jewellery, Retail & Fashion, Andrew Martyniuk, answer a few questions about Pure Jewel, the new destination at Pure London, which will return to Olympia in July 17-19. Pure Jewel wil ... -
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Ahead of our "Community Building: Connecting authentically online" panel, Isabella West tells us just how important your online community is. -
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Pure London, the UK's leading and most unmissable trade fashion buying event which returns to Olympia London on the 17-19th July, has announced its investment in an extensive International programme i ... -
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“Clothing brands and retailers should pay a penny on every garment they sell”. That’s according to MP’s, anyway. February 2019 saw many MPs get behind a scheme designed to make the fashion industry mo ... -
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Spring is the most enchanting time of the year, when nature blossoms in all its glory, with a captivating explosion of colours. We are also dressing up for our upcoming Pure London show, this year bac ... -
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Discover the Sustainable Development Goals, the blueprint to help us #BuildBackBetter. -
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Pure London, the UK’s leading, largest, and unmissable trade fashion buying event, is back and pleased to announce the date line for the next edition on 17th – 19th July 2022 at the iconic Olympia Lon ... -
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Karen Radley, Founder of Scoop in conversation over a cup of coffee with fashion designer Anne-Marie Holdsworth. Founder of Brodie Cashmere and Wispr. -
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In collaboration with the French Womenswear Federation (FFPAPF) and "Wholesale is not dead", Gloria Sandrucci, Director of Pure London and Suzanne Ellingham, Head of Content are interviewed in this po ... -
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From political statements to planet-saving activism, there’s no doubt in our minds that fashion has the power to change the world. -
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In the coming weeks we will be outlining some of the key rules and regulations to help you understand exactly what Brexit will mean for your business. -
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The fashion industry is making steps to become more diverse, but the intersection of sustainability and size-inclusivity is still rare. -
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We checked in with the founder of Rowdy Couture, Leon M. Yisrael to find out more about how Rowdy Couture is marking its place in the fashion industry with bold and brilliant designs. -
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As the pandemic continues to make its effects known around the world, global sourcing has been hugely impacted. -
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Over the last few years we have seen amazing progress in the field of tech, which has touched every aspect of the fashion supply chain and has also been integrated into wearable technology itself. The ... -
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Changing retail and digital landscapes have blurred the boundaries between fashion and lifestyle, so naturally, we thought we’d investigate why.