Pure London Blog

  • Turkish Collections SS19

    17 Jul 2018 Pure London

    Bringing the newest products straight from Istanbul, view this exclusive preview of the latest collections from the Turkish brands showcasing at Pure London SS19. Browse the lookbook and find new favourites.

  • In conversation with Common Objective

    13 Jul 2018 Nelly Gergi
    Earlier this year, Pure London launched Pure Conscious together with Common Objective, and we have since then worked together to drive the conscious and sustainable thinking forward. I took the opportunity to speak to Qiulae Wong, the Head of Marketing to find out more about what they do. Read the full interview here.
  • Over the last few years we have seen amazing progress in the field of tech, which has touched every aspect of the fashion supply chain and has also been integrated into wearable technology itself. The future is certainly here and fashion is embracing and integrating these developments in the most spectacular and exciting ways.
  • Our SS19 edition of the Pure Inspiration LookBook is filled with inspiration, from emerging designers to premium brands and reimagined menswear. Get ready to find new favourites to add to your list.
  • Two weeks ago, Central Saint Martins hosted their Design Degree show which showcased projects from an endless list of very talented students. Within that, they had an installation of sustainable and innovative projects backed by Maison/0 Green Trail. I got the opportunity to speak to a few of the students about their projects, read about it here.
  • In conversation with Rajby

    02 Jul 2018 Thea Speechley
    With Fashion Revolution week still fresh in our minds and the question ‘who made my clothes?’ on our lips and Instagram feeds, we take pause and talk with some of this July’s raw material and garment producers. This week we caught up with Saud Saeed, The marketing manager at Rajby, read the full interview here.
  • Pure Origin is excited to introduce, Soko Chimica. Exhibiting within our denim sector this July, Soko Chimica is an Italian chemical production company that is changing the way we produce denim and I took the opportunity to speak to the Managing Director Matteo Urbini, read the full interview here.

  • Fibre to Fashion through a Digital Passport

    25 Jun 2018 Thea Speechley
    We take a look at how fashion brands can bring transparency, and traceability from fibre to finished garment within UK & offshore supply chains.
  • In conversation with Miguel Sousa

    18 Jun 2018 Thea Speechley
    Miguel Sousa is a garment supplier based in Portugal producing both outdoor & indoor clothing. We are excited to welcome them to Pure Origin this July. We caught up with the team to find out more about their company.
  • Ever wondered how you actually catch a buyer’s attention? I spoke to Asiya Durrani, luxury buyer and brand director for leading international fashion brands. She shared a few key tips on how to get noticed, but most importantly, what not to do.
  • In Conversation with: Taiwan

    07 Jun 2018 Nelly Gergi

    Whilst Taiwan might be known for its buzzing city life and incredible natural scenery, it’s also one of the leading manufacturing countries for synthesized materials used for athleisure wear.

    Pure Origin is excited to welcome the Taiwan Textile Federation to the July show and we took this opportunity to learn more. Read the full interview here.

  • Brands to watch: Menswear edition

    05 Jun 2018 Nelly Gergi

    With London Fashion Week: Men’s slowly creeping up on us, we look at the menswear brands you definitely shouldn’t miss at this season’s Pure Man in July. From minimalist Japanese tailoring and reimagined street wear to beachwear with fantastic prints and Scandinavian heritage, these are the brands to look out for at the Pure Man SS19 show.

  • The leading edge on sustainable insulation

    01 Jun 2018 Thea Speechley
    With a week surrounding exciting and directional conversations around sustainability and a move to a circular supply chain, we welcome back one of our key exhibitors, Thermore®. Based in Italy, the company has always been synonymous for warmth, softness, quality, reliability, research and comfort.
  • Levi’s and the upcycling era

    31 May 2018 Nelly Gergi
    For the July show, Pure Origin will introduce a focus on the denim industry and the way brands continue to look for alternative ways to make denim more sustainable, from new materials through to new processes being developed to help reduce water wastage. In preparation, I look in to the upcycling trend, and how denim giant Levi’s continues to stay relevant through their endless vintage stock.
  • Keynote exclusive: Caryn Franklin

    29 May 2018 Pure London

    Caryn Franklin MBE, former fashion editor and co-editor of i-D Magazine and prime-time BBC TV presenter, is a multi-platform broadcaster, fashion and identity commentator and activist. 

  • As we all recover from this weekend’s wedding fever, our feeds continue to be covered in images turned memes from what might have been the most anticipated royal wedding yet, but think we can all agree on that it wasn’t just a royal wedding, but a nod to the future, to feminism and to women all over the world. But let’s talk about the dresses, shall we?
  • No longer do we have to produce fabrics, yarns and leathers in the same conventional ways we have in the past. With new technology’s emerging and the industry pushing funding into innovation in raw materials, the future use of Petroleum-based polymers, toxic processes and non-renewable materials will be something of the past.
  • Recycled fibre from plastic waste for the textile industry is becoming more available than ever as the UN’s #CleanSeas campaign, Plastic Oceans, Surfers against sewage and Greenpeace campaigns amongst many continue to bring awareness of world-wide plastic waste and its impact on our oceans, food chains and us.
  • The new kid on the block: Lace & Beads

    16 May 2018 Nelly Gergi
    Meet Pure London’s newest recruit for SS19, Lace & Beads. Based in London, the brand’s focus is to make occasion wear accessible to the wider market – without compromising on quality. Read the full interview here.
  • The Met Gala 2018

    08 May 2018 Nelly Gergi

    Every year, the first Monday in May, The Metropolitan Museum of Art in New York host a fundraising gala we all know and love as The Met Gala. It’s one of the most important and prestigious events in the fashion calendar as it marks the grand opening of the annual fashion exhibition which is hosted at the museum.

    This year invited to an incredible mix of designer show pieces, from Fancy Pope to gothic lace and godly gold.

  • Central Saint Martins is the home of some of the best British designers – from Phoebe Philo, Stella McCartney and Craig Green. It’s a place where creativity is encouraged and where a neutral opinion doesn’t exist.
  • London’s biggest festival of fashion, Pure London, continues to expand with the launch of PURE KID, a new edited curation of kid’s fashion, footwear, accessories and maternity collections.

  • The V&A: Fashioned from Nature

    26 Apr 2018 Nelly Gergi

     What does the Gucci Garden and a 17th Century couture dress have in common? They both look to nature for inspiration.

    Fashioned From Nature is the new exhibition at the V&A that will make you think twice about where and what you shop. Read the full article here.

  • Coachella might have closed its doors on Sunday, but it officially opened festival season.
  • New for Pure London SS19

    17 Apr 2018 Nelly Gergi
    As we get closer to our SS19 show, Pure London already has a great line-up of new brands you need to watch, including everything from London based streetwear to premium shawls from Amsterdam and made-to-order knits.
  • Pure Origin is constantly evolving and our list of exhibiting manufacturers and fabric suppliers continues to grow. For the July show, we’re also very excited to introduce our first Textile Designer, Milena Zdravkova.
  • The art of Visual Merchandising

    11 Apr 2018 Nelly Gergi
    Visual merchandising can be tricky even for the most experienced retailer. As a store owner you want to show off all your best pieces, but how do you find the right mix? Read the interview with Luxury Visual Merchandiser Joseph Larkowsky. 
  • Sonia Perfetti, editor-in-charge of Collezioni Donna and Collezioni Haute Couture and co-editor of New(s)tyle Collezioni Donna/Accessori/Trends, summarises the womenswear trends for the Spring/Summer 2018 season by answering a number of questions by Peppe Orrù, London Contributing Editor, Collezioni.
  • The show’s managing director explains why she launched Pure Origin, and gives her take on the direction of the market. 
  • The future is closer than you’d think, as a new wave of robotics and artificial intelligence (AI) begins to emerge in every sector from healthcare to security. 
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