• A digital era for London Fashion Week

    11 Jun 2020 Emma Wilder
    As we continue to live socially distanced, virtual lives, it comes as no surprise that this season’s London Fashion Week has also undergone a digital transformation.
  • In the spirit of positivity and community, we’ve chosen some of our favourite stories from the last few weeks.
  • How to create an authentic brand voice

    04 Jun 2020 Emma Wilder
    We’ve put together a handy how-to to help you develop your brand voice.
  • What you should be doing to make sure your shop is “Covid Secure” in time for opening day on 15th June. 
  • Take a look at some of our favourite fashion stories from the last few weeks. 
  • Stay Sustainable, created by Aqua Rock. Designed to help you become or continue as a sustainable and more ethical friendly business.
  • The latest good deeds and acts of kindness from brands and retailers across our community. 
  • A two-step guide to using social media in a crisis

    06 May 2020 Suzanne Ellingham, Sourcing Director
    To celebrate the launch of our Staying Social webinar series with the experts at SocialB, we’ve pulled together a few of our own top tips on using social media in a new way during the lockdown.
  • Pure Origin demonstrates the value of bringing manufacturing sourcing alongside finished goods Pure Origin team thrilled for the nomination
  • Pandemic-proofing your retail business

    04 May 2020 Bukola Dagiloke, Global Fashion Marketplace
    In a time where many factories, suppliers and retailers have put a pause on “business as usual”, finding new meaning in the word productivity is crucial.
  • We're celebrating even more of the good news coming out of the Pure London community!
  • Aqua Rock buys t-shirts from high street retailers abandoned stock in Bangladesh to help support factories and their staff in the COVID-19 crisis.
  • Making fashion work from home

    24 Apr 2020 Emma Wilder
    As our living rooms and dining tables have transformed into our offices, our wardrobes have seen a slight change too. I thought I’d share some of our working from home fashion tips and ideas…
  • Geraldine Wharry outlines the macro trends shaping our industry as we know it. 
  • From retailers to brands, take a look at some of the great work the Pure community have been doing in the last few weeks.
  • We’ve put together a list of some of the essential resources to help you steer your business through this difficult time.
  • What role does carbon offsetting have in the fashion industry?

    14 Apr 2020 Maddie Millington-Drake, Research Associate, Almond Impact
    What role could carbon offsetting have within the fashion industry and why is it important? This piece briefly outlines the place carbon offsetting could have in helping businesses reduce the impact o ...
  • Consumer behaviour and the state of retail in the pandemic era

    06 Apr 2020 Bukola Dagiloke, Global Fashion Marketplace
    AW20/21 speaker, Bukola Dagiloke shares her insights into changing consumer behaviour during and following the pandemic. 
  • To kick off our #InspiredByKindness campaign, take a look at the words of advice and positivity from some friendly faces in the Pure London and Pure Origin teams.
  • #InspiredByKindness

    27 Mar 2020
    Inspired by kindness, we encourage you to share your stories, advice, words of positivity and challenges with our community. We offer our platforms to you, helping to support your business, celebrate ...
  • What is ROI?

    12 Mar 2020 Emma Wilder
    What does ROI actually mean? And how can you make sure you’ve achieved it? I’ve pulled together a few top tips to clear the air. 
  • Read what happened when I caught up with Rachel Johnson, Sourcing & Sustainability Manager for JD Sports. 
  • People and community are at the heart of everything Pure London stands for. So, since International Women’s Day is this weekend, we wanted to celebrate some of the incredible women who make the Festiv ...
  • Exhibitor tips for post-show success

    27 Feb 2020 Emma Wilder
    3 top tips to help you see real ROI on your time at Pure London…
  • It was a pleasure to sit down with Elena Todary, buyer and founder of The Collaborative Store, to find out more about what she does and why she was at Pure London.
  • Despite last weekend's stormy weather Pure London pulled it out the bag, delivering another exciting Festival of Fashion. Take a look at some of the best bits.
  • Festival of Fashion, Pure London closed its doors today after a successful three days of business and inspiration welcoming visitors from over 80 countries.
  • Here’s some of the Pure London team’s favourite trends from this year’s Oscars…
  • GUEST BLOG: A time for optimism in independent retail

    07 Feb 2020 Kirsty McGregor, Editor at Drapers
    Editor of Drapers, Kirsty McGrergor unpacks the current state of retail and the road ahead. 
  • We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Spazio Label…