Pure London Blog

Pure London Blog

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  • 60 seconds with Setre

    05 Feb 2018
    Read our 60 second interview with Alphan from Setre to hear what London means to them, where in London they like to shop and more…
  • Read our 60 second interview with Scrumpies of Mayfair to see where in London Ruan Kitchener likes to shop, his favourite British designer and how they find inspiration for their collections…
  • Read our 60 second interview with Jordan & Lauren from Rainbeau Curves where they find inspiration for their collection, most memorable fashion moment and what London means to them in three words…
  • 60 seconds with Pour Moi

    07 Dec 2017 Pure London
    Read the 60 second interview we did with Erika Lepore from Pour Moi to find out who her favourite British designer is and what London means to her in three words.
  • 60 seconds with Paolo Petrone

    07 Dec 2017 Pure London
    Find out what item of clothing Paolo, from Paolo Petrone, can't live with out, their favourite British designer and more..
  • Read where in London Katie and Vicky from Paisie likes to shop, what London means to her and more in our 60 second interview…

  • 60 seconds with O bag UK

    07 Dec 2017 Pure London
    Read the 60 second interview we did with O Bag to see what item of clothing makes Marketing Director, Jordan Quinlan the happiest...
  • Read our 60 second interview with Anna from Myssyfarmi their favourite place to shop in London, why a wool hat would be the one thing she would wear for the rest of her life and her most memorable fashion moment..
  • Find out what emotion Venusha from Millie & Elizabeth would use to describe fashion, her favourite British designer and where she finds inspiration for her collection..

  • Read our 60 second interview with Michele from Michele & Hoven their favourite place to shop in London, what London means to them and where they find inspiration for their new collection..
  • Read our 60 seconds interview with Maribela Swimwar to find out what their most memorable fashion moment was, their favourite British designer and what London means to them…

  • Find out what Lara from Manymal’s, most memorable fashion moment is, where in London she likes to shop and three words that best describes London….
  • 60 seconds with Kiwi+Pomelo

    07 Dec 2017 Pure London
    Read what fashion accessory Nuria from Kiwi+Pomelo can't live without and where they find inspiration for their latest collection.
  • Read our 60 second interview with Erdi from Joymiss on their most memorable fashion moment, where they find inspiration for their collection and more..
     
  • Read our 60 second interview with Gabrielle Parker Clothing to find out where they get inspiration for their latest collection, what item of clothing makes them the happiest and where in London they like to shop…
  • Find out what item of clothing makes Saffa from Finesser Clothing, the happiest, where in London he likes to shop and who their favourite British designer is…
  • Read our 60 second interview with Erdem from Explosion on what item of clothing makes them happy, where they find inspiration for their collection and where in London they like to shop..
  • 60 seconds with Eliana Dominelli Milano

    07 Dec 2017 Pure London
    Read our 60 second interview with Eliana Dominelli to hear about her most memorable fashion moment, her favourite British designer and the 3 words she'd use to describe what London means to her...
  • Read our 60 second interview with Cowest to hear who their favourite British designer is, what London means to them in three words and more…
  • Read our 60 second interview with Marwa from Cigdem Akin to hear who their favourite British designer is, where in London they like to shop and more..
  • Magazines, art, social media and people on the street are just some of the ways Chloe from Cherry at the Bees finds inspiration. Find out more about Chloe in our 60 seconds with interview…
  • 60 seconds with Anel

    07 Dec 2017 Pure London
    Find out where Elena from Anel, find inspiration for her womenswear collection, her favorite item of clothing and where in London she likes to shop.
  • 60 seconds with A-line Clothing

    06 Dec 2017 Pure London
    Diana from A-line Clothing, said if she could wear one thing for the rest of her life it would be a shirt. Read on to find out her reasons why...
  • Read our 60 second interview with Lonneke from Aesthetic Stories where they find inspiration for their collection, most memorable fashion moment and what London means to them in three words…
  • Although 2018 has only just begun, fashion retailers and brands alike are already busy preparing for the upcoming seasons from Autumn/Winter 2018-2019 and Spring/Summer 2019.
  • “Buy Well, Choose Well; Make it Last”

    12 Jul 2017 Melissa Wheeler
    It can be hard to stay in sync with the pace of life. High gear living has been substituted with high standards...
  • Turkish Collections SS19

    17 Jul 2018 Pure London

    Bringing the newest products straight from Istanbul, view this exclusive preview of the latest collections from the Turkish brands showcasing at Pure London SS19. Browse the lookbook and find new favourites.

  • Coachella might have closed its doors on Sunday, but it officially opened festival season.
  • Ever wondered how you actually catch a buyer’s attention? I spoke to Asiya Durrani, luxury buyer and brand director for leading international fashion brands. She shared a few key tips on how to get noticed, but most importantly, what not to do.
  • From emerging designers to premium brands, exciting menswear and adorable kidswear, the SS19 Post Show Guide is here to give you an abundance of inspiration. Get ready to rediscover the collections you may have missed.

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