- Pure London X JATC | 14-16 July 2024 | Olympia Events
- Pure London X JATC | 14-16 July 2024 | Olympia Events
What’s On
Discover ALL that Pure London x JATC has to offer in July 2024. From the iconic catwalk to incredible expert talks, to trend forecasts and our new sustainability initiatives, Pure London x JATC is building the future of fashion.
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Key buying destinations
Buy the best in the industry from the UK and international brands all under one roof.
The Catwalk
The Pure London x JATC Catwalk, in partnership with Drapers, is located at the heart of the show.
Empowering Change
Start your journey towards a sustainable future with our FREE Sustainability Toolkit.
Fashion forecasting & trends
A unique opportunity to uncover the colours and styles your customers want to see.
Discover emerging talent
The perfect opportunity to discover your best-selling collections from new, emerging brands.
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