What’s On
Discover ALL that Pure London x JATC has to offer in July 2024. From the iconic catwalk to incredible expert talks, to trend forecasts and our new sustainability initiatives, Pure London x JATC is building the future of fashion.
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8 key buying destinations
Buy the best in the industry from the UK and international brands all under one roof.
Menswear returns
Welcoming the return of the menswear destination, shop this sector in the Grand Gallery.
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The Catwalk
The Pure London x JATC Catwalk, in partnership with Drapers, is located at the heart of the show.
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Empowering Change
Start your journey towards a sustainable future with our FREE Sustainability Toolkit.
Fashion forecasting & trends
A unique opportunity to uncover the colours and styles your customers want to see.
Buy across 8 fashion destinations
A diverse selection of streetwear, gender fluid and tech infused pieces
From fine jewellery to statement pieces, find your hidden gems here
UK's largest womenswear collection, with the most wanted pieces
Leading the way in addressing environmental and social impact
Featuring men’s and women’s must-have shoes and accessories for every occasion
A zone all about brands who bring both men and womenswear together
Menswear is returning; bringing formal, smart, sport, and heritage collections.
Lifestyle and Beauty collections are a natural extension for fashion buyers.
Register to Attend
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