Pure London is the UK’s leading fashion trade show. Uniting the entire fashion supply chain under one central London roof, it is the only UK show to offer ready-to-wear collections and fashion sourcing side-by-side.
Pure London brings newness, inspiration, and innovation to the halls of Olympia London twice a year, in February and July, bringing the latest insights for the seasons ahead.
Each year, we welcome over 17,000 visitors and host a curated line up of over 1,300 ready-to-wear collections across women’s, men’s and children’s fashion and over 150 suppliers and manufacturers within Pure Origin.
Pure London is more than just a trade show; it’s where UK fashion meets the rest of the world.