In a world where new boundaries are drawn every day, it’s time to break free from the limits.

At Pure London, we’re reclaiming control, celebrating boundary-less creativity that spans the globe. This year, Pure London’s Festival of Fashion will open new doors for communication and collaboration amidst a political world full of contention.

Free from physical and metaphorical confines, Pure London offers a space for connection; for expression; for inspiration. It is a platform to enable real-time communication about the issues that face us right now.

Countering everything from Brexit turbulence to the sustainability crisis, Pure London is a collective of professionals driving change in the industry. No change is too small, no challenge is too big. Together, we will break through the barriers that restrict our creativity, to change the way we produce and consume fashion for the better.

From the Power of One campaign, designed to break down the barriers to a sustainable future in fashion, to our insightful seminars, Pure London is here to tell stories, share answers and keep pace with our ever-changing global industry.

Pure London is made of carefully curated sectors, encompassing everything from ethical fashion, ready to wear collections and supply and manufacture. We bring premium players through the doors of Olympia London each season, from the most iconic brands to the newest faces out there.  We are Pure London, and this is our story.