Who are we?

Who are we?

We are the UK’s number one leading fashion trade event that brings together the entire fashion supply chain, right the way from fibre through to finished ready to wear garments.

No other UK show offers sourcing and brands together, making Pure London and Pure Origin the only event to cater to all your fashion buying needs under one central London roof.

Hosted bi-annually, in February and July, the event welcomes over 17,000 visitors through its doors at Olympia London and features over 1,300 womenswear, menswear and kids wear collections and 160 garment and fabric suppliers from 13 countries including Italy, Mauritius, Turkey, Portugal and Taiwan.

Get ready to discover the Festival of Fashion. It’s where the UK meets the rest of the World.

The next edition will be hosted 10-12 February 2019.

2 shows under 1 roof

Pure London logo

Pure London is a trade collective of fashion brands, buyers, minds and inspirations.

About Pure London

Pure Origin logo

Pure Origin brings together all aspects of fashion sourcing and manufacturing under one spectacular roof at London’s Olympia.

About Pure Origin

Location and opening times

Olympia London,
Hammersmith Road,
London W14 8UX

Sunday 10 February 2019, 09.30 - 18.00
Monday 11 February 2019, 09.30 - 18.00
Tuesday 12 February 2019, 09.30 - 16.00

+600 fashion brands and suppliers to choose from

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