Who are we?

Who are we?

We are the UK’s number one leading fashion trade event that brings together the entire fashion supply chain, right the way from fibre through to finished ready to wear garments.

No other UK show offers sourcing and brands together, making Pure London and Pure Origin the only event to cater to all your fashion buying needs under one central London roof.

Hosted bi-annually, in February and July, the event welcomes over 17,000 visitors through its doors at Olympia London and features over 1,300 womenswear, menswear and kids wear collections and 160 garment and fabric suppliers from 13 countries including Italy, Mauritius, Turkey, Portugal and Taiwan.

Get ready to discover the Festival of Fashion. It’s where the UK meets the rest of the World.

2 shows under 1 roof

Pure London logo

Pure London is a trade collective of fashion brands, buyers, minds and inspirations.

About Pure London

Pure Origin logo

Pure Origin brings together all aspects of fashion sourcing and manufacturing under one spectacular roof at London’s Olympia.

About Pure Origin

The Pure London Manifesto: Redefining Disruption

2019 is the year of disruption. It’s the year to challenge the status quo and navigate the new.

Bold in our approach and unapologetic in our creativity, this year, Pure London’s Festival of Fashion will redefine disruption for the fashion community. Sharing strategic thinking, new technology, innovation and sustainable directional collections will enable your business to embrace the new world.

In this time of uncertainty Pure London will act as an agent of change helping you navigate the storm that is Brexit and bring you the answers to questions you’ve been too afraid to ask.

Stop worrying about being told you’re not doing enough to improve the world. Together with Pure London find the force to drive small changes that can make a big difference. No voice is too small. 

It’s time to take a 360-degree approach to the way we produce, consume, and reuse clothing to collectively make a difference to the effect we are having on our planet.

Pure London is made up of carefully curated sectors encompassing everything from final product to supply and manufacture and we bring the premium players in the industry through our doors every season. Above all else, we embody fashion at its purest and the passion it incites in all of us. We are Pure London.

Be Bold | Be Brave | Take a stand | Embrace change | Challenge the status quo | Join the Power of One

Location and opening times

Olympia London,
Hammersmith Road,
London W14 8UX

Sunday 9 February 2020, 09.30 - 18.00
Monday 10 February 2020, 09.30 - 18.00
Tuesday 11 February 2020, 09.30 - 16.00

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