Who we are

Pure London is the UK’s leading fashion trade show. Uniting the entire fashion supply chain under one central London roof, it is the only UK show to offer ready-to-wear collections and fashion sourcing side-by-side.

The Festival of Fashion brings newness, inspiration, and innovation to the halls of Olympia London twice a year, in February and July, bringing the latest insights for the seasons ahead.

Each year, we welcome over 17,000 visitors and host a curated line up of over 1,300 ready-to-wear collections across women’s, men’s and children’s fashion and over 150 suppliers and manufacturers within Pure Origin.  

Pure London is more than just a trade show; it’s where UK fashion meets the rest of the world.


2 shows under 1 roof

Pure London is a trade collective of fashion brands, buyers, minds and inspirations.

About Pure London

Pure Origin brings together all aspects of fashion sourcing and manufacturing under one spectacular roof at London’s Olympia.

About Pure Origin

Pure London 2020 Theme: Nomad

In a world where new boundaries are drawn every day, it’s time to break free from the limits.

At Pure London, we’re reclaiming control, celebrating boundary-less creativity that spans the globe. This year, Pure London’s Festival of Fashion will open new doors for communication and collaboration amidst a political world full of contention.

Free from physical and metaphorical confines, Pure London offers a space for connection; for expression; for inspiration. It is a platform to enable real-time communication about the issues that face us right now.

Countering everything from Brexit turbulence to the sustainability crisis, Pure London is a collective of professionals driving change in the industry. No change is too small, no challenge is too big. Together, we will break through the barriers that restrict our creativity, to change the way we produce and consume fashion for the better.

From the Power of One campaign, designed to break down the barriers to a sustainable future in fashion, to our insightful seminars, Pure London is here to tell stories, share answers and keep pace with our ever-changing global industry.

Pure London is made of carefully curated sectors, encompassing everything from ethical fashion, ready to wear collections and supply and manufacture. We bring premium players through the doors of Olympia London each season, from the most iconic brands to the newest faces out there.  We are Pure London, and this is our story.

Nomad 2020

Location and opening times

Olympia London,
Hammersmith Road,
London W14 8UX

Sunday 19 July 2020 09:30 - 18:00
Monday 20 July 2020 09:30 - 18:00
Tuesday 21 July 2020 09:30 - 16:00


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