This is the hub for all our fashion content. Navigate current challenges and drive business growth! Inside Fashion will bring you the most relevant trends and advice from fashion industry insiders so you can stay ahead of the game. Listen to our Fashion Questions podcast, watch video interviews from the show floor and those filmed in-house at our broadcasting studio and read articles by us, our partners and guest writers.
Inside Fashion
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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The show’s managing director explains why she launched Pure Origin, and gives her take on the direction of the market. -
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The future is closer than you’d think, as a new wave of robotics and artificial intelligence (AI) begins to emerge in every sector from healthcare to security. -
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The autumn 18 edition of trade show Pure London was bustling with buyers in the main hall, and new sections added interest. -
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Find out what inspires Sophia, her most memorable fashion memory and more in our 60 second interview with Sophia from Sophia Alexia. -
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Read our 60 second interview with Lonneke from Aesthetic Stories where they find inspiration for their collection, most memorable fashion moment and what London means to them in three words… -
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Read our 60 second interview with Jordan & Lauren from Rainbeau Curves where they find inspiration for their collection, most memorable fashion moment and what London means to them in three words… -
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Read our 60 second interview with Marwa from Cigdem Akin to hear who their favourite British designer is, where in London they like to shop and more.. -
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Read our 60 second interview with Erdem from Explosion on what item of clothing makes them happy, where they find inspiration for their collection and where in London they like to shop.. -
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Read our 60 second interview with Erdi from Joymiss on their most memorable fashion moment, where they find inspiration for their collection and more.. -
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Read our 60 second interview with Michele from Michele & Hoven their favourite place to shop in London, what London means to them and where they find inspiration for their new collection.. -
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Read our 60 second interview with Alphan from Setre to hear what London means to them, where in London they like to shop and more… -
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Coloro is a revolutionary system that is changing the way creatives, suppliers and manufacturers work with color. It is an intuitive, accurate approach to defining and communicating color. -
With the increase in private label collections, impact of Brexit, the growth in sustainability and innovative materials and practices, and following a huge amount of market research we realised that w ...
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Read where in London Katie and Vicky from Paisie likes to shop, what London means to her and more in our 60 second interview… -
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Large statement necklaces and outlandish shoes are just some of the items of clothing that makes Linda from Textile Forum happy. -
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Although 2018 has only just begun, fashion retailers and brands alike are already busy preparing for the upcoming seasons from Autumn/Winter 2018-2019 and Spring/Summer 2019. -
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Magazines, art, social media and people on the street are just some of the ways Chloe from Cherry at the Bees finds inspiration. Find out more about Chloe in our 60 seconds with interview… -
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Find out what emotion Venusha from Millie & Elizabeth would use to describe fashion, her favourite British designer and where she finds inspiration for her collection.. -
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Read what item of clothing Clara from 5yMedio makes her the happiest, her most memorable fashion moments and the one item of clothing she could wear for the rest of her life… -
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Read our 60 seconds interview with Maribela Swimwar to find out what their most memorable fashion moment was, their favourite British designer and what London means to them… -
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Read our 60 second interview with Anna from Myssyfarmi their favourite place to shop in London, why a wool hat would be the one thing she would wear for the rest of her life and her most memorable fas ... -
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Riding the pop-up wave -
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Read our 60 second interview with Gabrielle Parker Clothing to find out where they get inspiration for their latest collection, what item of clothing makes them the happiest and where in London they l ... -
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Find out what Lara from Manymal’s, most memorable fashion moment is, where in London she likes to shop and three words that best describes London…. -
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Read our 60 second interview with Loretta from Siah Howard to find out where she finds inspiration, her favourite British designer and what London means to her… -
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Read our 60 second interview with Scrumpies of Mayfair to see where in London Ruan Kitchener likes to shop, his favourite British designer and how they find inspiration for their collections… -
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Read our 60 second interview with Cowest to hear who their favourite British designer is, what London means to them in three words and more… -
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Find out what item of clothing makes Saffa from Finesser Clothing, the happiest, where in London he likes to shop and who their favourite British designer is… -
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Roberta Bindi, editor-in-charge of Collezioni Accessori and Collezioni Bambini and co-editor of New(s)tyle Collezioni Donna/Accessori/Trends, leads us into the labyrinthine world of accessories for th ... -
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Read our 60 second interview with Eliana Dominelli to hear about her most memorable fashion moment, her favourite British designer and the 3 words she'd use to describe what London means to her...