Power of One

One Simple Change

Pure London is about to disrupt the fashion industry

Through the launch of our campaign the Power of One, Pure London sets to drive small individual yet powerful steps towards a sustainable future, doing so by giving others the power to speak up and to focus on long term changes in the fashion industry.

With the launch of Pure Conscious, Pure London will work closely with industry leaders and connect buyers with sustainable brands, as well as offering support and advice for a sustainable future for all. Together with the Power of One, Pure London will offer a platform to spark conversations and take action towards creating a better and more sustainable and forward-thinking supply chain. 

Pure London, guided by UN’s Global Goal 12 for Responsible Consumption and Production, has developed five easy-to-adopt pledges and would like everyone to share their pledge and the power of their voice across social media.

Get involved!

So how do you get involved? Here are the options:

  • 1. Simply give us a quote stating what your Power of One pledge would be and why - which we will use in our publicity material
  • 2. Take a photo of yourself holding up a sign with your pledge and send it to us so we can use it in our campaign activity. 
  • 3. Post it on your social channels tagging #purelondon #powerofone #yourpledge – and invite your followers to share their pledge.

The Pledges

  • TURN IT DOWN - covering temperature control and washing clothes on a lower setting
  • GET DIRTY - wear more and wash less, showers over baths to reduce water and wastage 
  • PASS IT ON - recycling and upcycling, donating clothes and participation in acts of kindness (kindness is contagious)
  • ETHICOOL - pledges positioned towards creating a more ethically and environmentally friendly world
  • ACTUALLY I CAN - empowerment to make a stand and make a change. No voice is too smalls

About the Global Goal

In September 2015, the leaders of all 193 member states of the UN adopted Agenda 2030, a universal agenda that contains the Global Goals for Sustainable Development. The 17 Goals in turn hold 169 targets and 230 indicators. Over the next fifteen years, countries will mobilise efforts to end all forms of poverty, fight inequalities and tackle climate change, while ensuring that no one is left behind.

The Global Goals is the most ambitious agreement for sustainable development that world leaders have ever made. It integrates all three aspects of sustainable development; social, economic and environmental. With the help of the Global Goals, we will be the first generation who can eradicate poverty and the last who can tackle climate change.

Guided by the goals, it is now up to all of us, governments, businesses, civil society and the general public to work together to build a better future for everyone.

Pure London will be working with the UN’s Global Goals to kick-start a movement to drive individual change in the fashion industry. Fully aligned with Goal number 12, Responsible Consumption and Production, the Power of One campaign aims at making sustainability the new normal.


About Pure London

UK’s largest fashion trade show and undoubtedly your number one destination for inspiration and buying.

Hosted bi-annually, Pure London covers all categories – from premium womenswear to accessories and footwear and newly introduced Pure Conscious, a sector dedicated to ethical and sustainable fashion. The show also invites a curated selection of menswear brands at Pure Man, covering exclusive leather goods to sharp tailoring and reinvented streetwear.

The new launch, Pure Origin brings together all aspects of fashion sourcing and manufacturing, making Pure London the only show in the UK that hosts the entire fashion supply chain – all under one roof.

Join the fashion festival 9-11 February 2020.

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