Power of One

Power of One

One Simple Change

With our Power of One campaign, Pure London sets to drive small individual yet powerful steps towards a sustainable future. Guided by the UN’s Global Goal 12 for Responsible Consumption and Production, we have developed five easy-to-adopt pledges to help each individual find their voice and make a small change for the better.

Get involved at Pure London's next edition and join the Power of One

Pure Conscious

Working closely with industry leading brands and buyers, Pure Conscious showcases some of the most exciting ethical and sustainable collections, offering support, advice and inspiration for a sustainable future for all.

The UN’s Global Goals

In September 2015, the leaders of all 193 member states of the UN adopted a set of global goals to end poverty, fight inequality and tackle climate change. The Power of One is fully aligned with Goal 12, Responsible Consumption and Production and aims to make sustainable the new normal.

Get Involved

No challenge is too big, no pledge is too small. Let us know how you’re going to make a change for the better. Simply share your pledge on social media using #PowerOfOne and invite your followers to do the same.  


The Pledges

  • TURN IT DOWN - covering temperature control and washing clothes on a lower setting
  • GET DIRTY - wear more and wash less, showers over baths to reduce water and wastage 
  • PASS IT ON - recycling and upcycling, donating clothes and participation in acts of kindness (kindness is contagious)
  • ETHICOOL - pledges positioned towards creating a more ethically and environmentally friendly world
  • ACTUALLY I CAN - empowerment to make a stand and make a change. No voice is too small



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