Power of One

Simple Change

With our Power of One campaign, Pure London sets to drive small individual yet powerful steps towards a sustainable future. Guided by the Sustainable Development Goals, adopted by the United Nations Member States in 2015, the Power of One is all about helping every business, brand and individual in the fashion industry find their voice and make a small change for the better.

The Sustainable Development Goals are a universal call to action to end poverty, protect the planet and improve the lives and prosperity of everyone, everywhere. The Goals present the blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including poverty, inequality, climate change, environmental degradation, injustice. The Goals provide a relevant and universal framework for recovering better together from COVID-19. A recovery that leads to more inclusive, green economies, and stronger and resilient societies. 

We are proud to partner with Conscious Fashion Campaign, in collaboration with the United Nations Office for Partnerships as we continue to provide a vital platform for change in our industry and educate and mobilise our visitors and exhibitors to think more sustainably for a better future.

Pure Conscious

Working closely with industry leading brands and buyers, Pure Conscious showcases some of the most exciting ethical and sustainable collections, offering support, advice and inspiration for a sustainable future for all.

The Sustainable Development Goals

In September 2015, the leaders of all 193 member states of the UN adopted a set of global goals to end poverty, fight inequality and tackle climate change. The Power of One is fully aligned with Goal 12, Responsible Consumption and Production and aims to make sustainable the new normal.

Get Involved

No challenge is too big, no pledge is too small. Let us know how you’re going to make a change for the better. Simply share your pledge on social media using #PowerOfOne and invite your followers to do the same.  




Download SDG Artwork*

*To download, right click on the desired image and save.

The Pledges

  • TURN IT DOWN - covering temperature control and washing clothes on a lower setting
  • GET DIRTY - wear more and wash less, showers over baths to reduce water and wastage 
  • PASS IT ON - recycling and upcycling, donating clothes and participation in acts of kindness (kindness is contagious)
  • ETHICOOL - pledges positioned towards creating a more ethically and environmentally friendly world
  • ACTUALLY I CAN - empowerment to make a stand and make a change. No voice is too small

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